Experience

WOW Skin Science
• India
• Retail Health and Personal Care Products
• 200 - 300 Employee
• Lead-Influencer and Social Content

  • Feb 2022 - Present


upGrad

• India
• E-Learning Providers
• 700 & Above Employee

• Adjunct Faculty

  • Sep 2021 - Present

  Adjunct Professor in Digital Marketing for the MICA Digital Marketing program offered online via the upGrad.com learning platform. Delivering interactive live sessions, live case study projects, learner doubt resolution sessions and enabling learners from across industries to pursue a successful professional career in social media marketing. Adjunct Professor in Digital Marketing for the MICA Digital Marketing program offered online via the upGrad.com learning platform. Delivering interactive live sessions, live case study projects, learner doubt resolution sessions and enabling learners from across industries to pursue a successful professional career in social media marketing.



Kapiva

• Manufacturing

• Head-Marketing Communications

  • Oct 2021 - Feb 2022

  • Leading Marketing Communications for Kapiva with key focus on Influencer Marketing, Content Marketing, Social Media, PR and Marketing Analytics • Content Marketing: Develop & execute content distribution strategy on digital platforms to build awareness and consideration around Ayurveda and Kapiva with content optimization through measurement and reporting • Influencer Marketing: Leading Influencer strategy on multiple platforms such as Youtube with content and influencer optimization to deliver ROI>1 while tapping into relevant influencers to build long run affiliate influencer programs • Build awareness via Instagram through Celeb collaboration while using mega and micro influencers to drive consideration for focused categories such as Digestion, WM, Skin & Hair • PR: Lead PR strategy to drive Brand thought leadership, consumer brand love and building Brand Property to make Kapiva as a research and science backed Ayurveda brand among consumers, potential investors and recruits Show less


Topline Consulting Group
• India
• Marketing Services
• 1 - 100 Employee
• Business Head

  • Apr 2019 - Oct 2021


TopSocial India

• India
• Advertising Services

• Business Head

  • Apr 2019 - Oct 2021

  TopSocial is a leading one-stop social media platform for key Opinion Leaders, Influencers & Brand engagement. TopSocial is a leading one-stop social media platform for key Opinion Leaders, Influencers & Brand engagement.



Micanvas

• India
• Advertising Services

• Head, Sales & Artist Management

  • 2017 - 2019

  Responsible for sponsorships, marketing, media affiliations and end to end logistics of the event. Hosted Salim Suleiman and crew for the artist night concert in 2018. Member of the core team that hosted Farhan Akhtar and team for the 2017 concert. Responsible for sponsorships, marketing, media affiliations and end to end logistics of the event. Hosted Salim Suleiman and crew for the artist night concert in 2018. Member of the core team that hosted Farhan Akhtar and team for the 2017 concert.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Sales And Marketing Intern

  • Apr 2018 - May 2018

  • Carried out a comprehensive study of current L’Oréal presence in Modern Trade (MT) Supermarket format and arrived at a go-to-market (GTM) strategy in Supers for L’Oréal Consumer Products Division. • Worked on a live project ‘Maybelline Tray’, an engagement program which acquires customers eyeballs at critical touchpoints and in turn helps increasing sales. • Covered 45 modern trade outlets for competitor mapping and benchmark L’Oréal in key supers with respect to brand assortment, activation and imagery. • Identified key growth vectors and devised a differential growth strategy for L’Oréal in the Supermarket format. Retails chains for the implementation of strategy include ABRL, Reliance and Spencer’s. Show less