Karthika Baiju

Designer at The Blum Center for Developing Economies
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Contact Information
us****@****om
(386) 825-5501
Location
Berkeley, California, United States, US

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Deepti Sharma

she has strong designing skills, agile scrum and is a very collaborartive and knowledgeable team member and will be an asset for any team/company she joins. As a new joinee she helped me a lot with process knowledge and it was a great learning experience to work with her.

Gaurav Katariya

Karthika possesses everything a person requires to be successful in professional life. I had the pleasure of working with her for 2+ years at Microsoft, Hyderabad. I was impressed by her crisp and clear communication skills, proactive attitude and excellent designing and codding skills. Karthika would be an asset to any team, I highly recommend her.

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Credentials

  • Introduction to Human-Centered Design
    IDEO.org
    Nov, 2020
    - Nov, 2024
  • UX Foundations: Research
    LinkedIn
    Oct, 2020
    - Nov, 2024
  • Introduction to User Experience Design
    Georgia Institute of Technology
    Aug, 2020
    - Nov, 2024
  • UX Foundations: Interaction Design
    LinkedIn
    May, 2020
    - Nov, 2024
  • Certified ScrumMaster (CSM)
    Scrum Alliance
    Jun, 2019
    - Nov, 2024

Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Designer
      • Sep 2022 - Present

      As the lead designer for the UC Berkeley Blum Center, I was responsible for designing all facets of website usability, including user testing, revisions, user flow redesign, and information architecture restructuring. Through my efforts, I was able to achieve enhanced navigation, overall increase in website usability, and effectively communicate the Center's mission and goals to its audience. I worked closely with the Center's leadership and staff to understand their needs and design a… Show more As the lead designer for the UC Berkeley Blum Center, I was responsible for designing all facets of website usability, including user testing, revisions, user flow redesign, and information architecture restructuring. Through my efforts, I was able to achieve enhanced navigation, overall increase in website usability, and effectively communicate the Center's mission and goals to its audience. I worked closely with the Center's leadership and staff to understand their needs and design a website that not only looked great but also functioned seamlessly. I provided design recommendations to optimize user experience resulting in improved engagement, satisfaction, and conversion rates. My recommendations aligned with industry standards and contributed to achieving the organization's goals. I learned how to balance the needs of multiple stakeholders while maintaining a consistent and engaging user experience. I also gained valuable skills in web design, content management, leadership collaboration, and technical problem-solving. Show less As the lead designer for the UC Berkeley Blum Center, I was responsible for designing all facets of website usability, including user testing, revisions, user flow redesign, and information architecture restructuring. Through my efforts, I was able to achieve enhanced navigation, overall increase in website usability, and effectively communicate the Center's mission and goals to its audience. I worked closely with the Center's leadership and staff to understand their needs and design a… Show more As the lead designer for the UC Berkeley Blum Center, I was responsible for designing all facets of website usability, including user testing, revisions, user flow redesign, and information architecture restructuring. Through my efforts, I was able to achieve enhanced navigation, overall increase in website usability, and effectively communicate the Center's mission and goals to its audience. I worked closely with the Center's leadership and staff to understand their needs and design a website that not only looked great but also functioned seamlessly. I provided design recommendations to optimize user experience resulting in improved engagement, satisfaction, and conversion rates. My recommendations aligned with industry standards and contributed to achieving the organization's goals. I learned how to balance the needs of multiple stakeholders while maintaining a consistent and engaging user experience. I also gained valuable skills in web design, content management, leadership collaboration, and technical problem-solving. Show less

    • Canada
    • Design Services
    • 1 - 100 Employee
    • Interaction Design Researcher at Everyday Design Studio
      • Jun 2023 - Aug 2023

    • United States
    • Higher Education
    • 700 & Above Employee
    • Academic Student Employee
      • Jan 2023 - May 2023

    • United States
    • Software Development
    • 700 & Above Employee
    • Software Engineer 2
      • Mar 2022 - Jul 2022

      I spearheaded the design of a critical module called Test Script Management, which enabled users to create and execute equipment tests quickly. Throughout the project, I collaborated with cross-functional teams to ensure that the design met their needs and requirements. I led the entire design process, from conducting user research and developing wireframes to creating high-fidelity mockups and testing the final product. By utilizing an iterative design approach, I was able to… Show more I spearheaded the design of a critical module called Test Script Management, which enabled users to create and execute equipment tests quickly. Throughout the project, I collaborated with cross-functional teams to ensure that the design met their needs and requirements. I led the entire design process, from conducting user research and developing wireframes to creating high-fidelity mockups and testing the final product. By utilizing an iterative design approach, I was able to gather user feedback and refine the design until it met the needs of our users. Through this project, I gained valuable experience in project management, cross-functional collaboration, and user-centered design. I also learned how to balance the needs of multiple stakeholders and deliver a high-quality product that met everyone's expectations. I also had the responsibility of mentoring and guiding new members of the team.

    • Software Engineer
      • Jun 2018 - Feb 2022

      I am so lucky and grateful that my first role out of school was working for Microsoft in building a platform to help on-site construction workers track resources and progress toward the completion of a new data center. In addition to my role as an engineer, I also worked as a UX designer and crafted the design of the issue module for the platform, which allowed users to effectively manage issues on-site. Through my efforts, the module was optimized for usability, resulting in 20%… Show more I am so lucky and grateful that my first role out of school was working for Microsoft in building a platform to help on-site construction workers track resources and progress toward the completion of a new data center. In addition to my role as an engineer, I also worked as a UX designer and crafted the design of the issue module for the platform, which allowed users to effectively manage issues on-site. Through my efforts, the module was optimized for usability, resulting in 20% performance boost. Working on a team that included project managers, software developers, designers, and site managers that simultaneously nourished and challenged my ideas brought me a great deal of energy and taught me how to work under specific technical restraints. My contribution to the project not only improved the user experience but also helped increase productivity and efficiency on site.

    • UX Designer
      • Sep 2020 - Jan 2022

      As a freelance designer, I had the opportunity to develop a mobile app specifically designed for field veterinarians. The app optimized business processes such as appointment scheduling, patient record keeping, billing, and reporting. By streamlining these processes, I was able to help veterinarians save 2-3 hours per week, allowing them to focus on providing quality care for their patients. Throughout the project, I worked closely with the client to understand their needs and developed… Show more As a freelance designer, I had the opportunity to develop a mobile app specifically designed for field veterinarians. The app optimized business processes such as appointment scheduling, patient record keeping, billing, and reporting. By streamlining these processes, I was able to help veterinarians save 2-3 hours per week, allowing them to focus on providing quality care for their patients. Throughout the project, I worked closely with the client to understand their needs and developed a design that aligned with their vision. I leveraged my skills in user experience design, visual design, and technical problem-solving to create a product that was not only visually appealing but also easy to use and navigate. I also led user-centered testing and prototyping, which included in-depth user research through interviews, card sorting, and experience mapping, to ensure that the product was tailored to the needs of its users. Show less As a freelance designer, I had the opportunity to develop a mobile app specifically designed for field veterinarians. The app optimized business processes such as appointment scheduling, patient record keeping, billing, and reporting. By streamlining these processes, I was able to help veterinarians save 2-3 hours per week, allowing them to focus on providing quality care for their patients. Throughout the project, I worked closely with the client to understand their needs and developed… Show more As a freelance designer, I had the opportunity to develop a mobile app specifically designed for field veterinarians. The app optimized business processes such as appointment scheduling, patient record keeping, billing, and reporting. By streamlining these processes, I was able to help veterinarians save 2-3 hours per week, allowing them to focus on providing quality care for their patients. Throughout the project, I worked closely with the client to understand their needs and developed a design that aligned with their vision. I leveraged my skills in user experience design, visual design, and technical problem-solving to create a product that was not only visually appealing but also easy to use and navigate. I also led user-centered testing and prototyping, which included in-depth user research through interviews, card sorting, and experience mapping, to ensure that the product was tailored to the needs of its users. Show less

    • Summer Intern
      • May 2017 - Jul 2017

      Research in Indian Institute of Science (IISc). The centre focuses on foundational and applied research to solve cutting edge problems in CPS like, Robotics, Connected Autonomous Systems , and Socio-Technical Systems like urban transportation and Smart Cities. I was a research assistant working under Renu Subramanian and Prof. Rajesh Sundaresan to help them with image processing solutions for their research. Research in Indian Institute of Science (IISc). The centre focuses on foundational and applied research to solve cutting edge problems in CPS like, Robotics, Connected Autonomous Systems , and Socio-Technical Systems like urban transportation and Smart Cities. I was a research assistant working under Renu Subramanian and Prof. Rajesh Sundaresan to help them with image processing solutions for their research.

Education

  • University of California, Berkeley
    Master of Design, Human Computer Interaction
    2022 - 2023
  • Model Engineering College
    Bachelor of Technology (B.Tech.), Electronics and Communication Engineering
    2014 - 2018

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