Karthik Keyan

Product Owner at Softura
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Software Development
    • 400 - 500 Employee
    • Product Owner
      • Dec 2020 - Present

      Dallas, Texas, United States

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Marketing Consultant
      • Jun 2020 - May 2021

      College Station-Bryan Area

    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Co-Founder and CEO
      • Nov 2018 - Aug 2019

      Greater New York City Area Nudge initiates meaningful conversations with your elderly parents to strengthen family bonds by enabling you to proactively participate in their lives through contextual triggers.

    • United States
    • Information Technology & Services
    • 400 - 500 Employee
    • Marketing Manager
      • Sep 2016 - Mar 2018

      Bengaluru Area, India Led a 4-member cross-functional team to accelerate product growth, achieving 5x growth in revenue over 2 consecutive fiscal year (from $120k to $3m). Developed strategic corporate growth plans and presented them to Sequoia Capital as part of the leadership team to secure USD 5 mil in Series A funding. Planned and executed the expansion into Singapore, Hong Kong and Dubai, securing 5 new client mandates and creating a pipeline of 80+ opportunities in global markets in 12… Show more Led a 4-member cross-functional team to accelerate product growth, achieving 5x growth in revenue over 2 consecutive fiscal year (from $120k to $3m). Developed strategic corporate growth plans and presented them to Sequoia Capital as part of the leadership team to secure USD 5 mil in Series A funding. Planned and executed the expansion into Singapore, Hong Kong and Dubai, securing 5 new client mandates and creating a pipeline of 80+ opportunities in global markets in 12 months. Conducted user research and funnel analysis to uncover root causes of low conversions and understand user requirements; Prioritized subsequent new features development in the 1-year product roadmap. Presented joint value proposition and partnership benefits to decision makers at Infosys, Cognizant, Accenture and other potential partners to on-board 4 global partners. Show less

    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • Senior Manager Marketing
      • Oct 2015 - Sep 2016

      Gurgaon, India Spearheaded an 11-member team to drive marketing across 9 cities, achieving 100% YoY increase in active users across the 3 regions in one year. Identified GTM strategy, got founders buy-in and successfully launched a private label consumer brand, Freshbury, that beat revenue targets by over 80% in 2 consecutive quarters. Optimized product pricing and discount strategy based on data-driven analysis of consumer behaviour, resulting in a 12% increase in average cart… Show more Spearheaded an 11-member team to drive marketing across 9 cities, achieving 100% YoY increase in active users across the 3 regions in one year. Identified GTM strategy, got founders buy-in and successfully launched a private label consumer brand, Freshbury, that beat revenue targets by over 80% in 2 consecutive quarters. Optimized product pricing and discount strategy based on data-driven analysis of consumer behaviour, resulting in a 12% increase in average cart size. Revitalized under-performing teams and helped exceed growth goals, by creating structured processes and improving cross-functional collaboration. Show less

    • India
    • Software Development
    • 700 & Above Employee
    • Marketing Executive II
      • Jan 2014 - Sep 2015

      Singapore Partnered with VP-Sales to drive growth in APAC and ANZ markets; Oversaw all marketing and channel management initiatives, resulting in top line increase of USD 9 million in 12 months. Organized over 30 corporate events in Singapore, Malaysia, and Australia, focusing on brand experience, to generate more than 200 opportunities and acquire 40+ new customers.

    • Marketing Executive I
      • May 2012 - Dec 2013

      Chennai Area, India Established connects and nurtured relationships with global media outlets to leverage for sustained brand exposure through PR and advertising, culminating in 1,300% increase in share price in 24 months. Negotiated contracts of USD 800k to improve brand visibility and recall through traditional and online advertisements. Worked extensively with HR to redefine the organization culture and permeate the Gen-Y ethos to create a nimble, creative, and high performance… Show more Established connects and nurtured relationships with global media outlets to leverage for sustained brand exposure through PR and advertising, culminating in 1,300% increase in share price in 24 months. Negotiated contracts of USD 800k to improve brand visibility and recall through traditional and online advertisements. Worked extensively with HR to redefine the organization culture and permeate the Gen-Y ethos to create a nimble, creative, and high performance environment.

    • India
    • Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Apr 2011 - Jun 2011

      Bengaluru Area, India Conceptualized and implemented a data-driven market analysis to identify consumer trends for a new store opening for Big Bazaar. Conducted an extensive competitor analysis of the retail sector in the target locality to recommend a pricing strategy.

Education

  • Cornell University
    Master of Business Administration - MBA, Tech MBA
    2018 - 2019
  • Symbiosis Institute of Business Management, Bengaluru
    Master of Business Administration (M.B.A.), Marketing
    2010 - 2012
  • Anna University
    Bachelor's Degree, Computer Engineering
    2006 - 2010
  • Delhi Public School
    High School, Computer Science
    1996 - 2006

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