Performance Marketing Lead

• Nov 2022 - Present

Project : SAKAEM LOGISTICS Successfully created and executed call-only and search campaigns for Sakaem Logistics, a US-based transport shipping company. Optimized landing page using historical data &MS Clarity for right placing of CTA, form fills and messaging. Improved lead generation, increasing leads from 250 to 550 in 4 months with a 23% average click-through conversion rate and CPA of 21.5$. Implemented call-only ads in SAKAEM which helped users to call directly call to our sales team regarding their requirement and quote. For call only ads conversion rate is 37% with CPA of 27$, here the conversion time is 120 secs. Remarketing PPC page visitors on FB & Instagram with image and video ads to gain user attention and drive quotes Show less

Digital Marketing Lead

• Nov 2018 - May 2023

Digital Marketing Specialist

• Nov 2018 - May 2023

Content Writer

• Jun 2017 - May 2023

Analysing new trend in the market in the insurance sector and developing content as a part of content marketing strategy. Increase in search traffic and online exposure in the organic search result. Analysing new trend in the market in the insurance sector and developing content as a part of content marketing strategy. Increase in search traffic and online exposure in the organic search result.