Marketing Executive

• Jun 2022 - Present

Marketing Executive- Social Media

• Apr 2020 - Apr 2022

Planned, executed and optimized paid social campaigns, including creative & copywriting and prepare campaign performance reports (FB/IG/Tiktok/Snapchat/YouTube). Executed and optimized influencer marketing activations through external partners. Worked cross-functionally to create paid ads & influencer activations that collaborates with email, PR, ecom, and other advertising campaigns. Collaborated with brand management, external partners, and creative teams to surface campaign insights and support overarching business goals. Created relevant calendars, post captions and hashtags coinciding with new product releases & ad campaigns. Managed the planning & execution of successful influencer marketing Analyzed & reported out metrics on a regular cadence to leadership Lead special projects as needed including expanding to new channels. Show less

Social Media & CRM Executive

• Jul 2018 - Jul 2019

• Social media marketing for Maisons Du Monde, Crate&Barrel, Abercrombie&Fitch, Lululemon and AllSaints in GCC markets. • Develop engaging, creative, innovative content for regularly scheduled posts, which engage audiences and promote brand-focused messages. • Create relevant calendars, post captions and hashtags coinciding with new product releases and ad campaigns. • Manage timely social media communication responding to queries and comments. • Design and implement marketing campaigns and create engaging content. • Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties. • Manage the planning and execution of successful influencer marketing. • Monitor online competitor presence, researching new blogs and channel for relevance / trend identification. • Prepare performance reports with analysis to update management. • Raise LPO‘s, and ensure timely payment of invoices. see less Show less

Volunteer

• Feb 2019 - Feb 2019

Social & Digital Media Coordinator

• Jan 2018 - Jun 2018

Handled Social Media pages and analytics towards desired clients like Unilever, Audi, Meraas. Content writing and audience engagement. Worked on CRM using Pipedriveand HubSpot. Basic responsibilities towards Google Adwords & Analytics. Coordinating events, calls, travels,meetings and managing calendars for Head Manager. Assisted Manager in Coordinating with different media teams to secure monthly numbers. Handled Social Media pages and analytics towards desired clients like Unilever, Audi, Meraas. Content writing and audience engagement. Worked on CRM using Pipedriveand HubSpot. Basic responsibilities towards Google Adwords & Analytics. Coordinating events, calls, travels,meetings and managing calendars for Head Manager. Assisted Manager in Coordinating with different media teams to secure monthly numbers.

Sales Promoter

• Oct 2017 - Oct 2017

Volunteer

• 2013 - 2014