Karthik G.N.K.
Senior Director, Corporate Marketing at Kore.ai- Claim this Profile
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Bio
Sairam Vedam
I hired Karthik to head the corporate marketing function at Kore.ai that we set out to build from scratch as the Conversational AI platform was making giant strides in the market. In the 2 years that we worked together, Karthik demonstrated exemplary commitment and show cased leadership across Analyst relations, Public and Media relations, Influencer marketing and Content building at Kore.ai. His consistent work directly resulted in helping Kore.ai get positioned across leading industry reports from Gartner, Forrester, Everest research and many more. His work resulted in we garnering close to 40 analyst mentions in 2 years. From the ground up along with the CMO he crafted compelling media releases covering significant milestones of the Kore.ai's growth in the last 2 years. He worked on influencer write ups and thought leadership articles leading up to 100+ media mentions. He contributed significantly in building up our website content, managing the Graphics and UI resources, Supporting events, RFP responses and ensured the quality of work, deliverables were of best possible quality. He is a thorough professional, highly trust worthy, mature, diligent, punctual and opinionated. A sure shot hire if you are looking to hire a Corporate marketing leader who can hold your fort across Media, PR, Branding, Analyst relations, Content and Communications. Finally, a simple conversation with Karthik can throw multiple other perspectives on various aspects of Society, Journalism and Media communications. Thank you Karthik for all your contributions and continuing to be a great friend, apart from a fantastic colleague. I wish you good luck.
RaghuRam Samudrala
"Karthik is a hands-on marketing expert! More than a colleague, he is my great friend and a go-to person whenever I need some help. His ability to think outside the box adds tremendous value for any assignment he takes up. I worked with him in both of his innings at ValueLabs and I always get amazed with his writing style. He is very detailed, creative and, in my opinion, one of the very few writers who can deliver the right content to the right audience. I am fortunate to have worked with him on various projects at ValueLabs and have learnt a lot in the process! All the best, Karthik!"
Sairam Vedam
I hired Karthik to head the corporate marketing function at Kore.ai that we set out to build from scratch as the Conversational AI platform was making giant strides in the market. In the 2 years that we worked together, Karthik demonstrated exemplary commitment and show cased leadership across Analyst relations, Public and Media relations, Influencer marketing and Content building at Kore.ai. His consistent work directly resulted in helping Kore.ai get positioned across leading industry reports from Gartner, Forrester, Everest research and many more. His work resulted in we garnering close to 40 analyst mentions in 2 years. From the ground up along with the CMO he crafted compelling media releases covering significant milestones of the Kore.ai's growth in the last 2 years. He worked on influencer write ups and thought leadership articles leading up to 100+ media mentions. He contributed significantly in building up our website content, managing the Graphics and UI resources, Supporting events, RFP responses and ensured the quality of work, deliverables were of best possible quality. He is a thorough professional, highly trust worthy, mature, diligent, punctual and opinionated. A sure shot hire if you are looking to hire a Corporate marketing leader who can hold your fort across Media, PR, Branding, Analyst relations, Content and Communications. Finally, a simple conversation with Karthik can throw multiple other perspectives on various aspects of Society, Journalism and Media communications. Thank you Karthik for all your contributions and continuing to be a great friend, apart from a fantastic colleague. I wish you good luck.
RaghuRam Samudrala
"Karthik is a hands-on marketing expert! More than a colleague, he is my great friend and a go-to person whenever I need some help. His ability to think outside the box adds tremendous value for any assignment he takes up. I worked with him in both of his innings at ValueLabs and I always get amazed with his writing style. He is very detailed, creative and, in my opinion, one of the very few writers who can deliver the right content to the right audience. I am fortunate to have worked with him on various projects at ValueLabs and have learnt a lot in the process! All the best, Karthik!"
Sairam Vedam
I hired Karthik to head the corporate marketing function at Kore.ai that we set out to build from scratch as the Conversational AI platform was making giant strides in the market. In the 2 years that we worked together, Karthik demonstrated exemplary commitment and show cased leadership across Analyst relations, Public and Media relations, Influencer marketing and Content building at Kore.ai. His consistent work directly resulted in helping Kore.ai get positioned across leading industry reports from Gartner, Forrester, Everest research and many more. His work resulted in we garnering close to 40 analyst mentions in 2 years. From the ground up along with the CMO he crafted compelling media releases covering significant milestones of the Kore.ai's growth in the last 2 years. He worked on influencer write ups and thought leadership articles leading up to 100+ media mentions. He contributed significantly in building up our website content, managing the Graphics and UI resources, Supporting events, RFP responses and ensured the quality of work, deliverables were of best possible quality. He is a thorough professional, highly trust worthy, mature, diligent, punctual and opinionated. A sure shot hire if you are looking to hire a Corporate marketing leader who can hold your fort across Media, PR, Branding, Analyst relations, Content and Communications. Finally, a simple conversation with Karthik can throw multiple other perspectives on various aspects of Society, Journalism and Media communications. Thank you Karthik for all your contributions and continuing to be a great friend, apart from a fantastic colleague. I wish you good luck.
RaghuRam Samudrala
"Karthik is a hands-on marketing expert! More than a colleague, he is my great friend and a go-to person whenever I need some help. His ability to think outside the box adds tremendous value for any assignment he takes up. I worked with him in both of his innings at ValueLabs and I always get amazed with his writing style. He is very detailed, creative and, in my opinion, one of the very few writers who can deliver the right content to the right audience. I am fortunate to have worked with him on various projects at ValueLabs and have learnt a lot in the process! All the best, Karthik!"
Sairam Vedam
I hired Karthik to head the corporate marketing function at Kore.ai that we set out to build from scratch as the Conversational AI platform was making giant strides in the market. In the 2 years that we worked together, Karthik demonstrated exemplary commitment and show cased leadership across Analyst relations, Public and Media relations, Influencer marketing and Content building at Kore.ai. His consistent work directly resulted in helping Kore.ai get positioned across leading industry reports from Gartner, Forrester, Everest research and many more. His work resulted in we garnering close to 40 analyst mentions in 2 years. From the ground up along with the CMO he crafted compelling media releases covering significant milestones of the Kore.ai's growth in the last 2 years. He worked on influencer write ups and thought leadership articles leading up to 100+ media mentions. He contributed significantly in building up our website content, managing the Graphics and UI resources, Supporting events, RFP responses and ensured the quality of work, deliverables were of best possible quality. He is a thorough professional, highly trust worthy, mature, diligent, punctual and opinionated. A sure shot hire if you are looking to hire a Corporate marketing leader who can hold your fort across Media, PR, Branding, Analyst relations, Content and Communications. Finally, a simple conversation with Karthik can throw multiple other perspectives on various aspects of Society, Journalism and Media communications. Thank you Karthik for all your contributions and continuing to be a great friend, apart from a fantastic colleague. I wish you good luck.
RaghuRam Samudrala
"Karthik is a hands-on marketing expert! More than a colleague, he is my great friend and a go-to person whenever I need some help. His ability to think outside the box adds tremendous value for any assignment he takes up. I worked with him in both of his innings at ValueLabs and I always get amazed with his writing style. He is very detailed, creative and, in my opinion, one of the very few writers who can deliver the right content to the right audience. I am fortunate to have worked with him on various projects at ValueLabs and have learnt a lot in the process! All the best, Karthik!"
Experience
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Kore.ai
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United States
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Software Development
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700 & Above Employee
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Senior Director, Corporate Marketing
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Jan 2018 - Present
Kore.ai is the global leader in the enterprise conversational AI platform and solutions space. Its proprietary technology converts advancements in NLP, ML and AI into enterprise opportunities for delivering better customer and employee experience, workforce collaboration and intelligent automation. More details here https://kore.ai/ Karthik has successfully led and motivated teams in cross cultural environment towards growth and success in the organization. ➤ KEY HIGHLIGHTS -- Lead Corporate Marketing efforts for greater brand recall, analyst recognition, media and influencer footprint -- Develop a favourable corporate image through media campaigns designed to reach investors, consumers, employees, industry analysts, customers, government agencies and other stakeholders -- Manage internal corporate communications and external marketing communications -- Create thought leadership articles, blogs, press releases, press kits, newsletters, and related marketing materials as well as manage relations with journalists, media houses, PR partners -- Spearhead the impact strategy with analysts and sourcing advisors; planning and facilitating briefings, reviews, inquiries, and meetings -- Manage analyst RFIs, briefings, and ensuring delivery of deliverables; monitor analyst calendars for potential coverage -- Work with product marketing to secure positive analyst reports, and deliver quality information to analysts ➤Specialties: Corporate Marketing | Public Relations | Analyst & Advisor Relations | Business Development | Team Management | Leadership Show less
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Karvy Fintech
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Financial Services
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100 - 200 Employee
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Senior Manager, Corporate Communications
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Feb 2017 - Jan 2018
Encompasses a role that included a combination of analytical, research and development skills and management capabilities ➤ KEY HIGHLIGHTS -- Planned and managed the design, content, and production of all marketing materials and effectively managing corporate communications, ensuring interactions with journalists about Karvy Fintech's service lines -- Worked closely with different marketing departments to generate new ideas and strategies and actively rendered content for the company's social media posts about products, services, and events -- Created communication and marketing strategies for new products, launches, events, and promotions and dynamically handled the company's mobile apps' online reputation and user experience, monitoring app metrics, reviews, and responses to customer questions -- Supervised daily media coverage and media evaluation reports by drafting media pitch notes, media rounds, and follow-ups -- Developed key media relationships as well as corresponding media, marketing, and creative materials such as key messaging documents, press releases, media advisories, newsletters, talking points, and corporate brochures -- Lead the marketing and public relations staffs and respond to communication-related issues in a timely manner ➤Specialties: Corporate Communications | Public Affairs | Market Analysis | Brand Management | Stakeholder Management | People Management Show less
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ValueLabs
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India
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IT Services and IT Consulting
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700 & Above Employee
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Corporate Marketing Manager - PR, Analyst and Influencer Relations
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Sep 2014 - Jan 2017
Achieved continuous improvement through identification, evaluation and implementation of opportunities ➤ KEY HIGHLIGHTS -- Developed content for dissemination via press releases, social media, websites, and other distribution channels -- Managed Analyst Relations, organized and responded to analysts’ inquiries, and monitored briefings -- Strong understanding of media measurement as well as evaluation standards and identifying opportunities and evolving issues and interpreting new technologies along with consumer reaction -- Attained international media coverage for ValueLabs’ initiatives, which led to increased global visibility for the company and its capabilities -- Extensive contribution to the creation of thought leadership articles for niche trade and technology journals and improved ValueLabs' positioning and visibility among analysts along with advisors -- Co-edited a "Book of Propositions" that catalogs the organization's key technology assets; enlarged messaging and positioning around these product offerings ➤Specialties: Media Management | Brand Building | Analyst Relations | Market Intelligence | Strategic Planning Show less
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Parexel
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Associate Marketing Manager
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Mar 2012 - Aug 2014
Karthik formulated and executed the country manager’s vision for PAREXEL India through an internal communications strategy aimed at employees and partners. He led PAREXEL’s India and Southeast Asian market forays through branding, thought leadership and demand generation initiatives. As a member of an innovation think tank within the organization, he successfully campaigned for generating ideas from employees for revenue growth and process improvisations. Karthik formulated and executed the country manager’s vision for PAREXEL India through an internal communications strategy aimed at employees and partners. He led PAREXEL’s India and Southeast Asian market forays through branding, thought leadership and demand generation initiatives. As a member of an innovation think tank within the organization, he successfully campaigned for generating ideas from employees for revenue growth and process improvisations.
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ValueLabs
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India
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Specialist
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Jun 2007 - Mar 2012
Karthik created a PR strategy for the company and successfully ran media campaigns over the years; involved in media training sessions for key spokespersons; and drafted general articles and replies to specific media questions He instituted and rolled out the client newsletter and internal newsletters. He managed support functions for events, seminars and awards, and steered the efforts in nominating the company for the Great Places to Work 2009 Award. Karthik created a PR strategy for the company and successfully ran media campaigns over the years; involved in media training sessions for key spokespersons; and drafted general articles and replies to specific media questions He instituted and rolled out the client newsletter and internal newsletters. He managed support functions for events, seminars and awards, and steered the efforts in nominating the company for the Great Places to Work 2009 Award.
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BASIX
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Financial Services
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700 & Above Employee
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Project Trainee
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Dec 2006 - Jun 2007
Brought out a study on "Innovations in Rural Microinsurance", which focused on analyzing the impact of insurance in enabling sustainable livelihoods based on field work in Anantapuram district of Andhra Pradesh. Brought out a study on "Innovations in Rural Microinsurance", which focused on analyzing the impact of insurance in enabling sustainable livelihoods based on field work in Anantapuram district of Andhra Pradesh.
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The Times of India
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Hyderabad Area, India
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Business Correspondent
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Jul 2001 - Mar 2005
As a journalist, Karthik wore many hats and reported on a range of topics. Though politics was his first love, he developed a liking for reporting on pharmaceutical and biotechnology industries. He occasionally broke stories on Page 1 of the newspaper. More importantly, he discovered a huge scope for writing on science and started a Science and Technology page at The Times of India, Hyderabad. His began his career as a sub-editor and handled many news sections independently. He was responsible for news selection, editing, rewriting, giving headlines and page-making, and when he felt like reviewed movies. Karthik enjoyed every bit of this job. Show less
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Education
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2005 - 2007
Vellore Institute of Technology
MBA, Marketing -
2000 - 2001
Asian College of Journalism
PG Diploma in Print Journalism, Print Journalism -
1996 - 2000
Dr. B.R. Ambedkar Open University
Bachelor of Arts (B.A.), English Literature, History and Political Science -
1996 - 1999
Institute of Hotel Management, Hyderabad
3-Year Diploma in Hotel Management & Catering Technology -
1988 - 1992
Jyothi Bala Mandir, Moosarambagh
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