Karstyn Pollard
Customer Marketing Manager at BrainSell- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Advanced Analytics - Sugar Market
SugarCRMDec, 2022- Nov, 2024 -
Jarvis Certified
JarvisJan, 2022- Nov, 2024 -
Conversica Partner Sales Certification
ConversicaOct, 2020- Nov, 2024 -
Sugar Certified Sales Specialist II
SugarCRMSep, 2020- Nov, 2024 -
Hootsuite Platform Certification 2018
Hootsuite AcademyNov, 2018- Nov, 2024 -
Conversational Marketing Certification
DriftJan, 2022- Nov, 2024 -
Drift Playbook Basics Certification
DriftDec, 2021- Nov, 2024
Experience
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BrainSell
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United States
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Software Development
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1 - 100 Employee
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Customer Marketing Manager
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Jan 2022 - Present
As the Customer Marketing Manager at BrainSell I work closely with our Customer Success Manager team to build out quarterly marketing campaigns that target our current customers focusing on expansion opportunities. My days are filled with building out various marketing campaigns for successful expansion opportunities for sales, creating/hosting virtual webinars, and working on other miscellaneous campaigns alongside my fellow marketing team members.
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Inbound Marketing Development Specialist
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Jan 2021 - Jan 2022
As the Inbound Marketing Development Specialist, I educated companies on the value of growth enablement and how it can help them grow. I monitored, managed, and followed up on all inbound marketing leads and sales inquiries to build our sales pipeline. Each day I continued to contribute to the development of the inbound marketing function to help evolve the program and build on its success.
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Customer Success Manager
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Sep 2020 - Jan 2021
As a Customer Success Manager I engaged daily with existing CRM and Marketing Automation customers at BrainSell to ensure all software needs are being met, being used to their full advantage, and helping our customers grow their business. I assisted with support issues, renewal subscriptions, and upsold/cross sold products. I gained experience in multiple Marketing Automation and CRM platforms, B2B customer service, and marketing for customer events.
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UMass Lowell Athletics
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Greater Boston Area
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Marketing And Promotions Assistant
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Aug 2019 - Jun 2022
(2019-2020 and 2021-2022 seasons) As the Marketing and Promotions Assistant at UMass Lowell Athletics I ensured all promotional aspects on game days were fulfilled for 10 Division I sports (men's and women's soccer, field hockey, men's and women's basketball, men's ice hockey, men's and women's lacrosse, baseball, and softball). I created PA scripts and promotional timelines for all above sports except men's ice hockey. Each week I worked closely with the Director of Marketing and Promotions to brainstorm and create new marketing materials for various events. I engaged with the local community inviting groups to perform the National Anthem and participate in in-game activities, i.e. high five tunnels, half-time scrimmage, on court promotions, etc. In addition to the in-game activities, I organized special events such as Touch-a-Truck, National Girls and Women in Sports Day clinic, and Rowdy's Art Day for anyone to participate in. I was the main point of contact for the River Hawk Kids Club uploading each registered member to our database, mailing welcome packets, and keeping members up to date via email with upcoming events and Kids Club only opportunities. I was a leader and mentor to the 20 Marketing and Promotions student game day staff members, communicating with them daily and using WhenToWork for scheduling. Show less
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Boston Bruins
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United States
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Spectator Sports
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100 - 200 Employee
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Game Night Staff, Marketing and Promotions
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Sep 2019 - Mar 2020
As a Game Night Staff, Marketing and Promotions member I coordinated with the Game Night Staff Captain, Game Presentation Director, and fellow Game Night Staff members prior to puck drop to understand what promotions were happening throughout the game. I was responsible for helping find contestants for various promotions, making sure all contestants were placed in proper positions for live promotions, and interacted with all ages at the Bruins Academy and Gaming tables. As a Game Night Staff, Marketing and Promotions member I coordinated with the Game Night Staff Captain, Game Presentation Director, and fellow Game Night Staff members prior to puck drop to understand what promotions were happening throughout the game. I was responsible for helping find contestants for various promotions, making sure all contestants were placed in proper positions for live promotions, and interacted with all ages at the Bruins Academy and Gaming tables.
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Sun Devil Athletics
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United States
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Spectator Sports
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100 - 200 Employee
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Lead Intern, Marketing and Game Presentation Department
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Aug 2018 - May 2019
As a Lead Intern for the Marketing and Game Presentation Department, I assisted with leading and scheduling game day interns for all tasks for the Sun Devil Football tailgates, Men's Basketball, and Women's Lacrosse games. My main task was creating detailed game day promotional timelines for men's basketball and women's lacrosse while also executing marketing plans for both sports. I was also responsible for implementing game day promotions, including on-court/field, and in-game promotions. As a Lead Intern for the Marketing and Game Presentation Department, I assisted with leading and scheduling game day interns for all tasks for the Sun Devil Football tailgates, Men's Basketball, and Women's Lacrosse games. My main task was creating detailed game day promotional timelines for men's basketball and women's lacrosse while also executing marketing plans for both sports. I was also responsible for implementing game day promotions, including on-court/field, and in-game promotions.
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Special Olympics Arizona
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United States
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Non-profit Organizations
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1 - 100 Employee
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Support Programs and LETR Intern
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May 2018 - Jul 2018
As a Support Programs and LETR Intern, my major project was assisting with planning the annual State Leadership Conference, which included seminars, speaker panels, and region group programs. This event had over 300 attendees from all over Arizona. I created social media content, such as Snapchat filters and Instagram stories, for the State Leadership Conference and AZ Central High School Sports Awards for SOAZ. I was the main point of contact for local law enforcement who were attending the 50th anniversary of the Law Enforcement Torch Run in Chicago and International Conference in Las Vegas. For Team Arizona, I organized the transportation for the 2018 Special Olympics US Games in Seattle, Washington. I gained valuable customer service skills by interacting with athletes with disabilities, unified partners, coaches, and parents. Show less
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Sun Devil Athletics
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Tempe, Arizona
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Student Ticket Sales Associate
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Jul 2017 - May 2018
As a Ticket Sales Associate for Sun Devil Athletics I have gained experience in the Ticketmaster program Archtics and customer service skills from interacting with all kinds of people. I worked various sales tables at events put on by ASU (e.g. freshman move in day, New Student Orientation, and Welcome Week) helping answer questions for both the students and their parents about how tickets work and any information on our upcoming athletic events. On game days I was placed either in will call or at a sales table for football, basketball, baseball, and softball. Show less
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Education
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2015 - 2019
Arizona State University
Bachelor of Science - BS, Marketing and Sports Buisness -
2012 - 2015
Chandler Preparatory Academy
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