Karsay Krisztina
Communications Manager at Kedrion Biopharma- Claim this Profile
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Bio
Experience
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Kedrion Biopharma
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Pharmaceutical Manufacturing
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700 & Above Employee
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Communications Manager
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May 2017 - Present
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Kapsch Group
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Austria
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IT Services and IT Consulting
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100 - 200 Employee
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Head of Marketing and Communications
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2002 - 2017
- Leading the marketing team - Managing the online and offline marketing and communications on strategic and operative level - Planning the annual budget; continuous cost-monitoring and administration - Integrated ATL/BTL campaign management - Management and coordination of the entire external and internal communication - External and internal event management: conferences, workshops, press conferences, press trips, trainings, team building, year-closing party - Developing and proofreading contents: success stories, press releases, brochures, white papers, website, newsletter, speeches, advertisements - Local control of the corporate identity - Establishing and maintaining contacts with local media, arranging interviews and publications - Monitoring, analysing and reporting new business opportunities, market trends and competitors’ activities - Co-operation with the local management, sales team and with the Headquarters, subsidiaries, external agencies and suppliers - Building customer database, defining development requirements for the Navision CRM module - Elaboration and management of the local CSR strategy Show less
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Conference Manager
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2000 - 2002
- Organising and managing professional conferences - Keeping contact with subcontractors, partners and customers - Organising direct marketing actions - Compiling creative materials, controlling the planning and production - Website management - Keeping contact with sponsors, compiling different kind of sponsor packages - Press monitoring - Organising and managing professional conferences - Keeping contact with subcontractors, partners and customers - Organising direct marketing actions - Compiling creative materials, controlling the planning and production - Website management - Keeping contact with sponsors, compiling different kind of sponsor packages - Press monitoring
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Marketing Manager
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1998 - 2000
- Planning and managing marketing campaigns - Elaborating the promotion concepts of the campaigns - Compiling brochures, copywriting, controlling the production - Measuring the effect of the campaigns and analysing the results - Target group planning and selection - Compiling daily, weekly, monthly reports - Budget planning and monitoring - Elaborating the concept of the micro-site and online newsletter, controlling the planning and implementation - Planning and managing marketing campaigns - Elaborating the promotion concepts of the campaigns - Compiling brochures, copywriting, controlling the production - Measuring the effect of the campaigns and analysing the results - Target group planning and selection - Compiling daily, weekly, monthly reports - Budget planning and monitoring - Elaborating the concept of the micro-site and online newsletter, controlling the planning and implementation
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Education
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Milton Friedman University
Master's degree, Communications and Media Studies -
College for Foreign Trade Budapest (today BGE)