Experience

River Valley Cooperative

• United States
• Farming
• 1 - 100 Employee

• Marketing Specialist

  • Dec 2018 - Present

  Coordinate the planning, development, and execution of all marketing strategies for the 25+ locations of River Valley Cooperative. Responsible for providing insights and opportunities to expand brand awareness, customer base, and engagement, supporting the objectives of the cooperative and its Board of Directors. Formulate and carry out marketing plans for the four business units through mediums including, but not limited to, social media, radio, billboards, Search Engine Optimization, and print. Promote each business until with social/print assets as needed to build and service the brand.



DeWitt Bank & Trust Co.

• United States
• Banking
• 1 - 100 Employee

• Marketing Director

  • May 2017 - Dec 2018

  - Facilitated the marketing strategy, publicity, media buying, and public relations for promotional events for DeWitt Bank & Trust Co., DeWitt Bank Tax & Accounting, and Cetera Investments. - Coordinated the negotiation, acquisition, budget, and design of marketing materials and promotional media including digital advertising, billboards, radio, website, social media, and print materials. - Designed and maintained the company's online presence through the creation of social media channels, website re-design and development, and online advertising while ensuring required compliance. - Developed, implemented, and executed quarterly and yearly marketing plans, monitored budgets, and tracked results.



Ag Spectrum Company

• United States
• Farming
• 1 - 100 Employee

• Event Manager & Writer

  • Sep 2014 - Apr 2017

  - Coordinated the contract development, negotiation, and managed the specific planning of details for five corporate conventions held throughout the country during the course of a year for groups of 400+ individuals. - Served as the on-site coordinator for meetings held throughout the midwest, executed the day-to-day operations while at meetings, and ensured contract fulfillment from vendors. - Facilitated the planning, development, and execution of group meetings to including but not limited to transportation, banquet event orders, events, set-up, and reconciliation of the final bill post-event. - Drafted content and wrote copy for marketing campaigns, internal and external publications, and event invitations, promotions, and handouts.



Clinton Area Convention and Visitors Bureau

• Clinton, IA

• Assistant to the Executive Director

  • Jul 2014 - Sep 2014

  - Collaborated with the Director of the Clinton Area Convention and Visitors Bureau to create and implement a marketing plan that would draw tourism, residents, and businesses to Clinton, Iowa, and the surrounding communities. - Promoted events occurring in the city of Clinton and surrounding communities through the development, design, and distribution of advertisements and press releases. - Collaborated with the Director of the Clinton Area Convention and Visitors Bureau to create and implement a marketing plan that would draw tourism, residents, and businesses to Clinton, Iowa, and the surrounding communities. - Promoted events occurring in the city of Clinton and surrounding communities through the development, design, and distribution of advertisements and press releases.



Clinton County Agricultural Society

• DeWitt, IA

• Program Development Coordinator

  • May 2011 - Jul 2014

  - Promoted the annual Clinton County Fair through marketing outlets. - Coordinated event shows, vendors, judges and executed the Clinton County Fair Queen Competition and created the Lil' Miss Fair Queen competition. - Promoted the annual Clinton County Fair through marketing outlets. - Coordinated event shows, vendors, judges and executed the Clinton County Fair Queen Competition and created the Lil' Miss Fair Queen competition.



VGM Forbin

• United States
• Advertising Services
• 1 - 100 Employee

• Web Marketing Intern

  • Mar 2014 - May 2014

  -Developed strategic communication plans tailored to the audience, media channel, and location. -Wrote monthly blogs for contracted companies utilizing SEO to generate increased web interest -Created written and image-based social media posts, scheduled posts through an outside service. -Developed strategic communication plans tailored to the audience, media channel, and location. -Wrote monthly blogs for contracted companies utilizing SEO to generate increased web interest -Created written and image-based social media posts, scheduled posts through an outside service.



University of Northern Iowa

• United States
• Higher Education
• 700 & Above Employee

• Student Admissions Representative

  • Jan 2013 - May 2014

  - Trained new employees, familiarized them with software, & provided with printed how-to papers - Processed high school transcripts and input applicants’ information into the computer system - Tabulated transcript information and arranged files according to admittance type and year - Trained new employees, familiarized them with software, & provided with printed how-to papers - Processed high school transcripts and input applicants’ information into the computer system - Tabulated transcript information and arranged files according to admittance type and year



Bill Colwell Ford

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Coordinator Intern

  • Aug 2013 - Dec 2013

  - Wrote, designed and pictured vehicles for a targeted marketing brochure for local businesses - Designed Grand Opening posters, scrolling website banner ads, and social media post calendar - Photographed vehicles for company website and use in additional online advertising - Wrote, designed and pictured vehicles for a targeted marketing brochure for local businesses - Designed Grand Opening posters, scrolling website banner ads, and social media post calendar - Photographed vehicles for company website and use in additional online advertising



Farm Bureau Financial Services

• United States
• Insurance
• 700 & Above Employee

• Office Administrator Intern

  • May 2011 - Aug 2011

  -Scheduled insurance appointments, welcomed office guests and customers, answered the phone -Coordinated daily office tasks, filed, faxed and sent documents for the insurance agents on staff -Digitized processed insurance claims into an online filing system to increase efficiency & reduce paper -Scheduled insurance appointments, welcomed office guests and customers, answered the phone -Coordinated daily office tasks, filed, faxed and sent documents for the insurance agents on staff -Digitized processed insurance claims into an online filing system to increase efficiency & reduce paper