Karolyn Warfel
Vice President Of International Sales at Woodstream Corporation- Claim this Profile
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Bio
Experience
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Woodstream Corporation
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United States
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Manufacturing
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200 - 300 Employee
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Vice President Of International Sales
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Jul 2019 - Present
United States
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Managing Director, Sales & Marketing Canada
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Jul 2016 - Jul 2019
Lititz, Pennsylvania
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Director Category Development - TERRO(R) Brand
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Apr 2012 - Jul 2016
Lititz, PA Brand manager for TERRO(R) Insect control Responsibilities include - Identifying, targeting and satisfying groups of consumers in assigned market categories. Financial and marketing analysis of assigned markets Identifying business opportunities for existing or potential products or channels/customers Facilitating the business planning process to converge on objectives, strategies and tactics Develop and execute converged action plans to obtain objectives Dissemination… Show more Brand manager for TERRO(R) Insect control Responsibilities include - Identifying, targeting and satisfying groups of consumers in assigned market categories. Financial and marketing analysis of assigned markets Identifying business opportunities for existing or potential products or channels/customers Facilitating the business planning process to converge on objectives, strategies and tactics Develop and execute converged action plans to obtain objectives Dissemination of market, product and competitive content to the organization Work directly with New Product development to bring new products to market Product Forecasting Budget development
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Category Development Manager - Perky-Pet(R) Wild Bird Products
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Feb 2009 - Apr 2012
Lititz, PA Brand Manager for Perky-Pet(R) Wild Bird Products
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Category Development Manager - Havahart(R) Wild Animal Products
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Jan 2005 - Feb 2009
Lititz, PA Brand Manager for Havahart(R) Live Animal Cage Traps and Animal Repellents
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Marketing Services Manager
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Aug 1993 - Jan 2005
Lititz, PA
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Customer Service Representative
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Apr 1992 - Aug 1993
Lititz, PA
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Education
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Indiana University of Pennsylvania
BS, Hotel, Restaurant and Institutional Management