Experience

Mountain Laurel Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Dec 2019 - Present



Genuin Sverige AB

• Sweden
• Advertising Services

• Online Marketing Specialist

  • Apr 2016 - Nov 2019

  Search Team Leader:- developing strategies improving the performance of PPC accounts- internal accounts auditing and quality checks- developing team processes, resource planning, assigning responsibilities, setting individual and team goals and making sure they are delivered- setting up team documentation (auditing, best practices, guides, etc.)- developing and educating team members- increasing team's efficiency (research on tools and platforms and their implementation)- operational work with PPC advertising (AdWords, Bing)Account Manager:- quotations- briefs and debriefs (with client and respective teams)- coordinating online digital activities (SEO, SEM, Web Analysis, CRO, affiliates, social media advertising, programmatic, media buying)- determining and adjusting the profitable digital channel mix based on performance data and client's needs- ensuring that sales goals are met within the set CPA levels and budget- assistance on outlining long-term, sustainable growth - planning, execution and reporting- building a relationship with client

• Online Marketing Specialist

  • Jul 2015 - Mar 2016

  PPC Advertising (AdWords, Bing), Facebook advertising.



River Cresco

• Social Media Intern

  • Apr 2015 - Jun 2015



MEC media agency

• Trainee

  • Sep 2014 - Jan 2015

  Analytics&Insight:1) Competitive Analyses (Beiersdorf)2) Media Landscapes3) Analysis of the consumer insights4) Competitive Media FlowchartsDigital:1) Tailored trainings by MEC, Quisma, Sizmek and Xaxis on: PPC, SEO, Social Ads, Mobile, Performance Campaigns, Social Community Management, Site Analytics, Programmatic Buying, Media Toolkit & Optimization Tools, Digital trends2) preparation of FB content3) KPI reporting for FB and Google AdWordsLetter of recommendation upon request.



Reckitt Benckiser, FMCG

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Assistant Brand Manager

  • Sep 2013 - Sep 2014

  The Programme comprised work on two brands: Finish Additives (Sep-Dec 2013) and Durex (Jan-Sep 2014).Durex:- Leadership of the new gadgets portfolio launch in Poland (100% higher sales results than expected)- Leadership of the launch of new condoms and gels (preparation of launch reco, Nielsen data analysis, Profit&Loss Account calculation)- Coordination of project of the cooperation with the online shop durex24.pl- Educational workshops in high schools with the SKA Committee about the sexual wellbeing and HIV/AIDS prevention- Supervision of the brand website www.durex.pl- Presentations during the IMEX meetings- Participation in the planning process 2015 (sell-in, sell-out, financial data analysis, competition analysis)Finish Additives:- 5X Power Additives Relaunch- Assisting the Brand Manager during the planning process for 2014 (data analysis)- Cooperation with the logistic, regulatory and demand planning departments- Cooperation with the Category- Presentations during the IMEX Meetings

• Summer Intern

  • May 2013 - Aug 2013

  Leadership of the projects:- Finish Classic Lemon launch (artwork preparation in IDM, Nielsen data analysis, Dunnhumby data analysis, cooperation with the factory, regulatory, supply and global teams)- Preparation of in-store promotions (hostesses, stands, other POS materials)



TFLS

• France
• Freight and Package Transportation
• 1 - 100 Employee

• English Teacher

  • Mar 2013 - Aug 2013

  One semester language course for adults at the A1.2 level. One semester language course for adults at the A1.2 level.



Gemra Agency

• Mexico
• Advertising Services

• Summer Intern

  • Jul 2011 - Sep 2011

  Translations (Polish-English, English-Polish) of culinary, technical and general textsProofreadingSupport for conferences held during the Polish Presidency of the EUOngoing cooperation with the Gemra Agency (transcription of EU conferences, live subtitles transcritption during Woodstock 2014). Translations (Polish-English, English-Polish) of culinary, technical and general textsProofreadingSupport for conferences held during the Polish Presidency of the EUOngoing cooperation with the Gemra Agency (transcription of EU conferences, live subtitles transcritption during Woodstock 2014).



Radio TOK FM

• Poland
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Volunteer

  • Jan 2007 - Dec 2007

  Assisting in the production of the programme "Sceny z polskiej sceny" by Marcin Wojciechowski. Responsibilities included taking care of the guests, taking telephones and putting fans on air, helping the host with any problems during airtime. Assisting in the production of the programme "Sceny z polskiej sceny" by Marcin Wojciechowski. Responsibilities included taking care of the guests, taking telephones and putting fans on air, helping the host with any problems during airtime.