Karolina Witecka

Co-founder & the CEO - Cut The Mustard at Cut The Mustard PL
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Contact Information
us****@****om
(386) 825-5501
Location
Warsaw, Mazowieckie, Poland, PL
Languages
  • English Professional working proficiency

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Bio

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Experience

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Co-founder & the CEO - Cut The Mustard
      • Aug 2016 - Present

      I am the co-founder and CEO @Cut The Mustard, which I established in 2016. We offer high-quality digital advertising services throughout Poland and Central Europe. My main responsibilities include creating and implementing our company's strategy, setting key directions, and managing a team of 40 employees. A large part of my work involves developing the agency's structure, acquiring new customers, and providing consultancy services for our key clients' main creative projects and business offers. I specialize in online marketing, public relations, and developing marketing strategies for small to large-sized business owners. I am also a co-founder and business and marketing partner at Ekstrakt.Studio, a design consultancy studio based in Warsaw that creates projects for European markets. Show less

    • Poland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Mentor biznesu
      • 2022 - Present

    • Poland
    • Design Services
    • 1 - 100 Employee
    • Co-founder & cmo - Ekstrakt.Studio
      • Jan 2021 - Present

      I’m a co-founder and business & marketing partner @ Ekstrakt.Studio - a design consultancy studio based in Warsaw, which makes projects for European markets. www.ekstrakt.studio I’m a co-founder and business & marketing partner @ Ekstrakt.Studio - a design consultancy studio based in Warsaw, which makes projects for European markets. www.ekstrakt.studio

    • Advertising Services
    • 1 - 100 Employee
    • Client Service Director
      • Aug 2015 - Jul 2016

      • Supervise all marketing initiatives for the main Agency’s Clients • Develop innovative business proposals (marketing-mix projects, non-standard activities, multi-channels campaigns)• Manage a team of 20 experts, cooperate with up to 6 professionals Key Directors and Managers directly

    • Account Director
      • Jul 2013 - Jul 2015

      • Built and developed relationships with the agency’s key clients (6 main brands: Play, PGE, Carrefour, TWON, Nationale-Nederlanden, Flugger)• Created marketing strategies with the cooperation of brand managers• Constructed and updated marketing communication for main brands during the year• Managed a Client Service team (8 people) and directed reporting results to CEO• Monitored effectiveness of advertising and promotional activities across all channels• Planned budget and prepared financial offers for the clients• Visibly improved team efficiency (reducing costs and maintaining project quality), preserved good level of customer satisfaction and built a successful, professional and motivated team Show less

    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Mar 2011 - Dec 2012

      Project management and execution of atl&digital projects for clients: PZU, Hochland, Noble Group, Peugeot, Ministry of Culture and National Hertige, Barlinek

    • Account executive
      • Mar 2010 - Feb 2011

      Project management and execution of atl&digital projects for clients: PZU, Hochland, Noble Group, Peugeot, Ministry of Culture and National Hertige, Barlinek, Peugeot

    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Mar 2007 - Jan 2009

    • Poland
    • Technology, Information and Internet
    • 400 - 500 Employee
    • Client Service Specialist
      • Mar 2005 - Mar 2007

Education

  • SGH Warsaw School of Economics
    Postgraduate diploma, business negotiations
    2022 - 2023
  • CIM - Questus
    Diploma, The Chartered Institute of Marketing
    2015 - 2015
  • Szkoła Wyższa Psychologii Społecznej w Warszawie
    Diploma, Coaching
    2012 - 2013
  • Szkoła Główna Handlowa w Warszawie / Warsaw School of Economics
    Postgraduate Diploma, Brand Management
    2011 - 2012
  • Australian Pacific College & Univerity
    International Business
    2010 - 2010
  • Uniwersytet Warszawski / University of Warsaw
    Philology & Media
    2001 - 2007

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