Experience

Zowie Inc.

• United States
• Health, Wellness & Fitness

• Brand Manager

  • Oct 2021 - Present

  The most crucial achievements:- leading and implementing the process of company rebranding including new naming, brand strategy, visual identity, and tone of voice;- organizing Zowie onsite for 60 people starting from all of the organizational needs on the venue, communicating with all of the stakeholders, and making the event well branded from the beginning to the end with among others welcome packs, swag, or hackathon gifts, organizing accompanying events like final party and breakfast together with choosing the cool places for the team and all of the arrangements around;- organizing two team photo shoots and one founders' photo shoot by planning the concepts, preparing the mood boards, choosing and hiring the right photographer, finding the makeup artists, choosing the right venues, renting the equipment if needed, and managing all of the processes around;Overall responsibilities:- managing the team of two graphic designers;- delivering all of the designs apart from the product to different teams across the organization including marketing, sales, events, or people & culture;- taking care of the website on WordPress and Webflow (as it's a transition process) including uploading the content, designing the elements directly on both platforms if needed, and cooperating with the external software houses or internal developers;- setting the direction for the brand, keeping it consistent, and deciding about the change if something doesn't work from a business point of view;- delivering branded swag and collateral for employer branding and events needs starting from the design, choosing the right products, and provider, and proceeding with orders;- co-organizing company events like onsite, offsite, Christmas dinners;- contacting PR consultants or agencies if needed;- leading hiring processes for my team;- taking care of the contracts with the contractors, managing invoices, and solving problems around together with the finance team. Show less

• Marketing Coordinator

  • Feb 2021 - Oct 2021

  Overall responsibilities:-care about Zowie messaging and marketing image;-build, develop and execute strategies;-strategize and implement marketing, branding, and advertising plans;-coordinate content creation;-maintaining the Zowie website on WordPress;-designing graphics in Figma;-conduct the designing process with external graphic designers;-track results;-plan and implement cross-department marketing initiatives;- hosting a series of webinars regarding customer service issues to build a long-lasting and worthwhile community. Show less

• Business Operations Specialist

  • Jun 2020 - Feb 2021

  Overall responsibilities:- implementing and overseeing new processes in the organization;- managing marketing activities like rebranding and marketing automation implementation;- optimizing day-to-day activities around the brand and organization overall;- supporting CEO and colleagues in different kind of business operations;- identifying the needs of potential customers and proposing solutions to fit the product in a better way.

• Business Consultant

  • Dec 2019 - Jun 2020

  Overall responsibilities:- taking care of key Zowie (formerly Chatbotize) customers including organizing and leading quarterly workshops during which we revise product implementations, find a way to increase the effectiveness of the current ones, and advise different solutions in case of new opportunities;- meeting with assigned clients when needed and performing an initial assessment of a problematic situation;- collecting information about the client’s business through a variety of methods and preparing recommendations for the product use;- supervising the implementation and harmonizing the processes;- verification of the realization;- presenting the product and its functions;- overseeing and managing projects connected with Zowie (formerly Chatbotize) branding & marketing activities. Show less



Daftcode

• Poland
• Information Technology & Services
• 1 - 100 Employee

• Senior Communication & Social Media Specialist

  • Apr 2019 - Oct 2019

  Overall responsibilities:Creating a brand & communication strategy for ventures that are built within the company.Sharing marketing expertise support for business development & C-level managers of the chosen ventures.Building and executing social media strategy through competitive and audience research.Setting up and optimising company pages within each platform to increase the visibility of a company’s social content.Moderate all user-generated content in line with the moderation policy for each community.Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions.Projects:Centralny Dom Technologii (Warsaw Technology Hub):- Brand and Communication Strategy- Communication Consulting on a daily basisSkriware:- Brand and Communication Consulting on a daily basis Show less

• Communication & Social Media Specialist

  • Jan 2018 - Mar 2019



VMLY&R Poland

• Junior Strategic Planner

  • Mar 2017 - Dec 2017

  Clients: Samsung / Sanofi / 3M / Johnnie Walker / Polish Ministry of Health Responsibilities: Market research & analysis (including social and web); Industry trends' reports & digital trends hunter; Data sorting and presentation building; Ethnography-like research; Creative strategy & brief development (regular & pitch contests); Concept development & engagement strategies; Planning support eg. insights gathering from a variety of channels; Preparing campaign reports and summaries; Presenting to clients; Supporting Senior Strategic Planner and Strategic Planner in their duties. Show less



Isobar Polska

• Junior Strategic Planner

  • Jan 2016 - Feb 2017

  Clients: Disney / Provident / Mastercard / Virgin Mobile / MetlifeResponsibilities:Market research & analysis;Ethnography-like research;Participation in brand repositioning processes at each stage including pitch contests, analysis based on other brand positioning reconstruction, workshops with a client, work on new positioning proposals & presentations in front of the client;Data sorting and presentation building;Creative strategy & brief development (pitch contests & regular clients);Concept development & engagement strategies;Planning support eg. insights gathering from a variety of channels;Preparing campaign reports and summaries;Presenting to clients;Supporting Senior Strategic Planner and Strategic Planner in their duties. Show less

• Strategic Planning Intern

  • Jul 2015 - Dec 2015