Performance Marketing Manager

• Oct 2022 - Present

Interim Marketing Manager

• Sep 2022 - Oct 2022

Marketing Manager

• Dec 2020 - Aug 2022

► Creating and executing marketing strategy ► Designing and developing PPC campaigns (FB and Google Ads) ► Monitoring and analyzing relevant sales & marketing KPIs ► Designing landing pages to increase campaign performance ► Creating content strategy ► Creating and executing marketing strategy ► Designing and developing PPC campaigns (FB and Google Ads) ► Monitoring and analyzing relevant sales & marketing KPIs ► Designing landing pages to increase campaign performance ► Creating content strategy

Digital Marketing Manager

• Jun 2020 - Dec 2020

►Developing and executing digital marketing strategy. ►Planning digital marketing campaigns, including web, SEO/SEM, email. ►Measuring and reporting on the performance of all digital marketing campaigns. ►Developing and executing digital marketing strategy. ►Planning digital marketing campaigns, including web, SEO/SEM, email. ►Measuring and reporting on the performance of all digital marketing campaigns.

Performance Media Specialist

• Aug 2019 - May 2020

► Executing the performance marketing strategy . ► Day to day management of the paid campaigns on international markets ► Executing the performance marketing strategy . ► Day to day management of the paid campaigns on international markets

Performance Marketing Specialist

• Apr 2018 - May 2020

►Worked closely with other specialists in our Revenue Team. ►Built effective campaigns across multiple channels (Adwords, Facebook, etc.) to attract new customers to UXPin. ►Monitored day-to-day performance of our ads, including planning, implementation, keyword and bid management, performance monitoring, and campaign optimization. ►Worked with the Revenue Team to forecast monthly performance and media spend, while developing and maintaining detailed reports to ensure KPIs are achieved. ►Ensured that campaigns are generating sales from the self-serve channels each month as well as providing quality MQLs for the Sales team. Show less

SEM Account Manager

• Jan 2015 - Oct 2017

► Conducted continuous and ad-hoc analyses of accounts performance utilizing Excel and additional web analysis tools. ► Executed research tasks, including keyword discovery and expansion. ► Led bid optimization, implementing portfolio optimization approaches. ► Enhanced ad copy and landing page through A/B testing. ► Drove continuous innovation and implementation of best practices, regularly sharing knowledge with the marketing team and top executives. ► Conducted continuous and ad-hoc analyses of accounts performance utilizing Excel and additional web analysis tools. ► Executed research tasks, including keyword discovery and expansion. ► Led bid optimization, implementing portfolio optimization approaches. ► Enhanced ad copy and landing page through A/B testing. ► Drove continuous innovation and implementation of best practices, regularly sharing knowledge with the marketing team and top executives.

E-commerce Specialist

• Apr 2013 - Dec 2014

► Executed day-to-day tactics in paid search campaigns (Google AdWords). ► Planned and implemented social media strategies. ► Updated social media profiles to promote engagement. ► Led development of SEO for the website. ► Executed day-to-day tactics in paid search campaigns (Google AdWords). ► Planned and implemented social media strategies. ► Updated social media profiles to promote engagement. ► Led development of SEO for the website.

Owner

• Feb 2012 - Apr 2013

► Managed development and launch of the company website. ► Optimized web content for SEO strategies. ► Regularly updated social media profiles on Facebook, Twitter, and Pinterest. ► Tracked performance of online campaigns utilizing Google Analytics. ► Managed development and launch of the company website. ► Optimized web content for SEO strategies. ► Regularly updated social media profiles on Facebook, Twitter, and Pinterest. ► Tracked performance of online campaigns utilizing Google Analytics.