Karolina Kubala (she/her)

Senior Global Employer Branding Manager at Revolut
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Location
Cracow, Małopolskie, Poland, PL

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Experience

    • Brazil
    • Wellness and Fitness Services
    • Senior Global Employer Branding Manager
      • Aug 2023 - Present

    • Global Employer Branding Manager
      • Aug 2021 - Aug 2023

    • Initiator & Project Coordinator
      • Jan 2013 - Present

      Kraków www.42doszczescia.pl https://www.facebook.com/42doszczescia

    • India
    • Information Services
    • 1 - 100 Employee
    • Employer Branding Process Lead
      • Jan 2020 - Aug 2021

      Kraków Area, Poland • Responsible for Candidate Experience Process Revision in Capgemini • Supervise project team of 5 people • Co-creating and responsible for implementation of 2020 campaign "Among Others" (for Capgemini Poland) • Working with external and internal clients to understand their needs and design the right projects outcomes; interaction with stakeholders at different seniority levels; • Defining projects approach, scope, milestones, success criteria, deliverables, risks, plan activities… Show more • Responsible for Candidate Experience Process Revision in Capgemini • Supervise project team of 5 people • Co-creating and responsible for implementation of 2020 campaign "Among Others" (for Capgemini Poland) • Working with external and internal clients to understand their needs and design the right projects outcomes; interaction with stakeholders at different seniority levels; • Defining projects approach, scope, milestones, success criteria, deliverables, risks, plan activities and allocate appropriate resources • Responsible for creating Capgemini Series: Among Others (5 episodes) showing diversity in Capgemini Poland • Executing Branding and Recruitment campaigns according to EB Strategy • Creating landing pages (WordPress), materials (Canva) and personalized mailings (HTML) • Creating company internal communication (contests, EB projects, New Joiners Journey) • Copywriting • Running onboarding training for New Joiners (in Polish and in English) • Analysis of the effectiveness of employer branding activities (Google Analytics, Statistics, Raports MS Excel) • Cooperate with universities, career services, national and international organizations and other social, business and students organizations • Co-creating content for social media in accordance with the company's branding and talent attraction strategy

    • Senior Employer Branding Specialist
      • Sep 2017 - Jan 2020

      Kraków Area, Poland • Coordinating EB projects: job fairs 2018 & 2019, open days, trainings and workshops for students and graduates; • Coordinating Summer Internship Program 2019 (70 interns), 2018 (50 interns) including creating L&D offer, onboarding process, evaluation process and promotion, • Coordinating Fast Track to Consulting Program 2019 including budgeting, setting up recruitment process and goals, L&D and onboarding offer, promotion (KV, social media, ofline events) • Coordinating Jubilee… Show more • Coordinating EB projects: job fairs 2018 & 2019, open days, trainings and workshops for students and graduates; • Coordinating Summer Internship Program 2019 (70 interns), 2018 (50 interns) including creating L&D offer, onboarding process, evaluation process and promotion, • Coordinating Fast Track to Consulting Program 2019 including budgeting, setting up recruitment process and goals, L&D and onboarding offer, promotion (KV, social media, ofline events) • Coordinating Jubilee Events for Capgemini BSv (600 participants) • Coordinating IT Talk: events for IT professionals in Kraków – (80 participants) including budgeting, promotion, cooperation with speakers • Coordinating Intelligent Automation Talk: event for IA specialists in Kraków (100 partinipants) including budgeting, promotion, cooperation with speakers • Representing the company during job fairs dedicated to either students or specialists • Executing Branding and Recruitment campaigns according to EB Strategy • Creating landing pages (WordPress), materials (Canva) and personalized mailings (HTML) • Creating company internal communication (contests, EB projects, New Joiners Journey) • Copywriting • Running onboarding trainings for New Joiners (in Polish and in English) • Analysis of the effectiveness of employer branding activities (Google Analytics, Statistics, Raports MS Excel) • Cooperate with universities, career services, national and international organizations and other social, business and students organizations • Creating content for social media in accordance with the company's strategy

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Social Media and Communication Junior Specialist
      • Oct 2016 - Sep 2017

      Londyn, Zjednoczone Królestwo • Creating weekly Social Media Schedule for Facebook, Instagram, Twitter, Youtube (Hootsuite) • Creating Social Media Content (BuzzSumo, Feedly, Keyhole • Copywritting (articles for magazine and webiste) • Analysis of the effectiveness of social media and website activities (Google Analytics, Facebook Audience Insights, Twitter Analytics ) • Creating landing pages (WordPress), materials (Canva) • Helping in Project Management

    • Poland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Branding Specialist for Kraków Business Run
      • Jul 2016 - Sep 2016

      Kraków Area, Poland • coordinating branding actions according to KBR Brand Book; • cooperation with graphic agency in order to create all branding materials in line with accepted layout; • cooperation with sponsors in order to fulfill all contracts agreements; • managing branding volunteers work on Run Day;

    • Junior Employer Branding Specialist
      • Jul 2014 - Jul 2015

      Kraków, woj. małopolskie, Polska • preparation of EB projects dedicated to students and professionals; • supporting the marketing department of the Katowice Business Run project • creating and editing content published in the company's information channels (social media, website, newsletter) • cooperation with Polish and foreign partners - graphic agencies, PR agencies, language schools, associations and associations; • close cooperation with the recruitment, internal communication, marketing and PR departments in… Show more • preparation of EB projects dedicated to students and professionals; • supporting the marketing department of the Katowice Business Run project • creating and editing content published in the company's information channels (social media, website, newsletter) • cooperation with Polish and foreign partners - graphic agencies, PR agencies, language schools, associations and associations; • close cooperation with the recruitment, internal communication, marketing and PR departments in order to consistently implement the planned EB strategy; • coordination of publications in trade magazines, employers' guides.

    • Employer Branding Administrator - praktykantka
      • Apr 2014 - Jun 2014

      Kraków, woj. małopolskie, Polska • assistance in the implementation of EB projects; • publication of job offers; • participation and representation of the company at job fairs

    • Vicepresident & PR Manager of AEGEE-Kraków
      • Mar 2013 - Mar 2014

      • preparation of an annual PR plan for the entire organization • supervising the marketing activities of projects (about 15 projects per year) • supervising the marketing budget • coordination the work of the PR team - about 30 active people (weekly meetings) • recording a promotional film for the entire organization • management and cooperation with the Management Board (5 people - President, Treasurer, Secretary, FR Responsible, HR Responsible), • representing organizations… Show more • preparation of an annual PR plan for the entire organization • supervising the marketing activities of projects (about 15 projects per year) • supervising the marketing budget • coordination the work of the PR team - about 30 active people (weekly meetings) • recording a promotional film for the entire organization • management and cooperation with the Management Board (5 people - President, Treasurer, Secretary, FR Responsible, HR Responsible), • representing organizations at international events, • conducting trainings • supervising organization website • running AEGEE-Kraków SocialMedia • implementing new communication channels: regular mailings to members, closed FB group for members • organizing stands & promotion activities • preparing promo gadgets Show less

Education

  • Uniwersytet Jagielloński w Krakowie
    Magister (Mgr), Media Społecznościowe w Zarządzaniu
    2015 - 2017
  • Uniwersytet Jagielloński w Krakowie
    Stosunki międzynarodowe
    2011 - 2014

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