karolina kałużna

co founder / creative at Przestrzeń
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Warsaw, Mazowieckie, Poland, PL

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Kamil Pawłowski

Zjeżdżając do sekcji z rekomendacjami, musieliście minąć pole z napisem „Cannes Lions Speaker. Czy istnieje lepsza rekomendacja niż to? Ciężko oceniać pracę znacznie bardziej doświadczonego copywritera z osiągnięciami o wiele większymi niż moje własne. Ale jeśli miałbym się zmierzyć z tym zadaniem, napisałbym „Karolina obserwuje, słucha i rozumie więcej niż większość znanych mi kreatywnych, i potrafi to przekuć na pomysł cechujący się wyjątkową kreatywnością, nie gubiąc głównego celu, jakim jest realizacja biznesowych celów klienta. Była też moją szefową. Chociaż w jej przypadku lepszym określeniem jest „mentor.

Marcin Pyszora

One of the most talented people I've ever worked with. Karolina is extremely motivated and passionate about work she's been doing. Both clients and agency teams love to do things with her and that's because Karolina is natural born leader.

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Experience

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • co founder / creative
      • Jun 2018 - Present
    • Senior Copywriter
      • Sep 2017 - Present

      Together with Tomasz Misiukiewicz I work mostly for IKEA brand. Together with Tomasz Misiukiewicz I work mostly for IKEA brand.

    • Associate Creative Director
      • Jul 2014 - Present

      Along with my colleagues I run Creative Department with around 70 people on board and work as Creative for key clients like: Samsung, EB (Grupa Żywiec), Danone Water, Tic Tac globally, Dulux, o.b.,h&m. I am also responsible for new business projects as well.

    • Cannes Lions Speaker
      • Jun 2015 - Jun 2015

      I was honored to accompany Witold Zorski, Global Digital Marketing Manager for Tic Tac brand, as a speaker at Cannes Lions Festival. We spoke about Tic Tac and the Minions cooperation and campaign that was run for more than 30 countries.

    • Poland
    • Events Services
    • speaker
      • Apr 2018 - Apr 2018

      Made in Future, TEDx WSB 2018. During my 18min speech I tried to convince the audience that the future will be a great humanist and I spoke about the future of human-centric advertisement. https://m.facebook.com/story.php?story_fbid=1660367734032647&id=349805275088906 od 1h26min Made in Future, TEDx WSB 2018. During my 18min speech I tried to convince the audience that the future will be a great humanist and I spoke about the future of human-centric advertisement. https://m.facebook.com/story.php?story_fbid=1660367734032647&id=349805275088906 od 1h26min

    • United States
    • Advertising Services
    • Speaker
      • Nov 2017 - Nov 2017

      I had a pleasure to be invited as a speaker and talk about six factors that increase possibility of creating a PickMe Brand - a brand that engages and ends up in your shopping bag. https://www.youtube.com/watch?v=xpkc6jsuc0w I had a pleasure to be invited as a speaker and talk about six factors that increase possibility of creating a PickMe Brand - a brand that engages and ends up in your shopping bag. https://www.youtube.com/watch?v=xpkc6jsuc0w

    • Eurobest Festival Speaker
      • Dec 2015 - 2015

      Also this time I was honored to accompany Witold Zorski, Global Digital Marketing Manager for Tic Tac brand, as a speaker and talk about Tic Tac and the Minions 2015 campaign. Also this time I was honored to accompany Witold Zorski, Global Digital Marketing Manager for Tic Tac brand, as a speaker and talk about Tic Tac and the Minions 2015 campaign.

    • Senior Copywriter
      • 2013 - 2014

      Together with art director Maciej Kmiecik I run most important projects for key clients. Together with art director Maciej Kmiecik I run most important projects for key clients.

    • Copywriter
      • Dec 2010 - Oct 2012

      The beginning of my real journey through world of digital ad. I still worked on 360 degree campaigns. The beginning of my real journey through world of digital ad. I still worked on 360 degree campaigns.

    • United Kingdom
    • Retail Office Equipment
    • Junior Copywriter
      • Oct 2008 - Dec 2010

      Although being total green in the field of advertising, from the beginning I worked on ATL, BTL and digital projects. My first clients: Winiary, Play, Orlen, Coca Cola. Although being total green in the field of advertising, from the beginning I worked on ATL, BTL and digital projects. My first clients: Winiary, Play, Orlen, Coca Cola.

Education

  • Uniwersytet SWPS
    Service Design, 2017-2018
  • Studium dramatopisarstwa, Warszawska Szkoła Fotografii
    Dramatopisarstwo
    2013 - 2014
  • Uniwersytet im. Adama Mickiewicza w Poznaniu
    Magister Filologii Polskiej, Filologia Polska i Klasyczna
    2003 - 2008

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