Senior SEM Specialist

• Jul 2021 - Present

SEM Specialist

• Jul 2019 - Jun 2021

Marketing Specialist - Google Ads - Google Analytics

• May 2017 - Jun 2019

Google Ads - creating Google Ads campaigns for search & display network for multiple clients - providing assistance in online campaigns strategy execution - preparing and updating report templates as per client requirements - providing monthly reporting for various agency clients - keyword research, exploring keyword effectiveness - identifying the high potential conversion keywords - optimizing Google Ads campaigns, managing bids - preparing offers for the new clients Google Analytics - implementation of Google Analytics on clients' websites including accounts set-up and user management - defining KPIs for the client and developing ongoing executive reporting - actively managing analytics dashboard setup to properly visualize campaign performance data - managing some of the day-to-day tasks that are a regular part of digital analytics work - providing Google Analytics Reporting - Google Analytics segmentation, dashboards, views and filters configuration - setting up goal funnels - tracking and analysing data on client website traffic - ongoing monitoring and analyzing the effectiveness of marketing activities Google Tag Manager - setting up initial implementation of Google Tag Manager - building and customizing Google Analytics and Tag Manager implementations - creating conversion funnels - managing various tags via tags management platform

Junior SEO/SEM Specialist

• Jan 2017 - Mar 2017

- creating keyword-optimized content for websites, blogs and articles - SEO copywriting- keyword research (Google Keyword Planner,Ubersuggest, ect.)- assistance in preparing offers for the new clients- helping in running the Google AdWords campaigns - providing ideas for article topics published on blogs- creating graphics published on social media- posting on clients social networking sites (Facebook and Google+)- WoMM

Internship

• Sep 2016 - Jan 2017

Intern Marketing

• Dec 2014 - Jun 2015

- ePR & content & viral marketing - creating content for company blog - searching for new forms of online advertising - publishing press information on the ePRr sites - helping in creation of mobile applications (providing ideas, content) - writing news releases - creating content published on client websites - ePR & content & viral marketing - creating content for company blog - searching for new forms of online advertising - publishing press information on the ePRr sites - helping in creation of mobile applications (providing ideas, content) - writing news releases - creating content published on client websites