Marketing Automation Specialist

• Aug 2020 - Present

Marketing Manager

• Jan 2017 - Aug 2020

• Project Management: managed several projects across teams, departments, and countries; amongst others built up self-help platform for customers from scratch: success.netigate.net/ (won Silver in the 14th Annual Stevie Awards); delivery of new sales deck; product launch of new product • Team management: assembled and managed international team of 13 freelancers (remote and on location) • Marketing automation specialist: lead nurturing with optimised drip programme/workflows based on AIDA funnel in 4 languages • Email marketing: CRM and ESP manager; email marketing towards customers and prospects; A/B testing; open rates and CTR rates above industry-average with average 41% and 7 % respectively • Marketing operation: admin of programmes such as Salesforce, Hubspot, Pardot, Mailchimp, etc.; Established brand guidelines and graphical profile based on buyer personas and customer research • Marketing collateral: sales enablement through inventory of sales material with delivery of master decks for sales in 5 languages (PPT), product sheets, flyers, etc. • Content marketing: business blogging (scaled up to weekly publishing schedule of SEO optimised blog posts in 4 languages); identify and utilise distribution channels (email, social media, in-tool, website, paid ads) • Product marketing: set launch plan for new product; create life-time value for customers; ensure internal and external communication; identify and utilise distribution channels • Social media marketing: paid and organic messaging on LinkedIn, Facebook, and Xing • Inbound marketing: keyword optimise ads and landing pages; website optimisation (via data from algolia, googleanalytics, website feedback); conversion rate optimisation via A/B tests • B2B • SaaS • Utilised programmes: Pardot, Wordpress, AdWords/Analytics, Salesforce, Adobe Suite, Netigate, Mailchimp, Microsoft Office 365, Hubspot Show less

Marketing Coordinator

• Feb 2016 - Jan 2017

• Email marketing: Introduced and maintained Newsfeed for customers, A/B testing • Campaign management: Representation at fairs; initialisation of new campaigns, e.g. the environmental campaign; identify and manage different distribution channels • Social media marketing: set-up and maintained social media presence on Twitter, LinkedIn, and Facebook • Marketing collateral: Create and publish marketing materials, e.g. flyers, poster, brochures, postcards, video clips, online quiz, white paper, LinkedIn Slide Share, infographics • Inbound marketing • Maintain and update web domain (www.medicago.se) • B2B marketing • Utilised programmes: Adobe Suite; Drupal; Moovly; Podio; Hubspot Show less

Agent - Collection Operations

• Dec 2014 - Jan 2016

• Coordination with lawyers, courts, insolvency-trustees, legal trustees • Customer service and customer orientation whilst maintaining assertiveness and authority • Quality Assurance results constantly 95% and higher • Apply and develop communication strategies both written and orally • Training and education of new team members, workshops • Coordination with lawyers, courts, insolvency-trustees, legal trustees • Customer service and customer orientation whilst maintaining assertiveness and authority • Quality Assurance results constantly 95% and higher • Apply and develop communication strategies both written and orally • Training and education of new team members, workshops

Research Assistant

• May 2014 - Jul 2014

The aim of my role was to assess the HIV situation in Mdawi, Tanzania after implementation of a NGO sponsored health clinic the previous year. My responsibilities included the following: • Qualitative data collection: Interviews were conducted with different relevant stakeholders • Network establishment and stakeholder management: Relevant people included community members, health care workers, district officials, and representatives of other local NGOs • Participation in HIV self-help groups • Results used for Master thesis (s.Education) Skills that I deepened during my time in this internship include: • independent work • flexibility • stakeholder management • time management • proactivity • intercultural understanding Show less

Tax Officer

• Oct 2007 - May 2009

Dual studies in tax law with the tax office of Minden. Courses included amongst others: • Balance sheet analysis • Income tax law • Corporate tax law • Property tax law Dual studies in tax law with the tax office of Minden. Courses included amongst others: • Balance sheet analysis • Income tax law • Corporate tax law • Property tax law