Experience

Shoalter Technology

• Hong Kong
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Analyst

  • Jan 2022 - Present

  - In charge of the revamp on the Merchant Management System that is in use by over 5000 merchants on 2 Ecommerce platforms (ie. HKTVmall and EESE) - Educated the system users for a more streamlined and long-term sustainable business flow with enhanced user experiences - Facilitated C-level suite with product owners, UI/UX design, front-end, back-end development and quality assurance teams across Hong Kong and Taiwan to institute new business needs for merchant service with business and… Show more - In charge of the revamp on the Merchant Management System that is in use by over 5000 merchants on 2 Ecommerce platforms (ie. HKTVmall and EESE) - Educated the system users for a more streamlined and long-term sustainable business flow with enhanced user experiences - Facilitated C-level suite with product owners, UI/UX design, front-end, back-end development and quality assurance teams across Hong Kong and Taiwan to institute new business needs for merchant service with business and strategic advice Show less - In charge of the revamp on the Merchant Management System that is in use by over 5000 merchants on 2 Ecommerce platforms (ie. HKTVmall and EESE) - Educated the system users for a more streamlined and long-term sustainable business flow with enhanced user experiences - Facilitated C-level suite with product owners, UI/UX design, front-end, back-end development and quality assurance teams across Hong Kong and Taiwan to institute new business needs for merchant service with business and… Show more - In charge of the revamp on the Merchant Management System that is in use by over 5000 merchants on 2 Ecommerce platforms (ie. HKTVmall and EESE) - Educated the system users for a more streamlined and long-term sustainable business flow with enhanced user experiences - Facilitated C-level suite with product owners, UI/UX design, front-end, back-end development and quality assurance teams across Hong Kong and Taiwan to institute new business needs for merchant service with business and strategic advice Show less



Hong Kong Technology Venture Company Ltd

• Hong Kong
• Information Technology & Services
• 1 - 100 Employee

• Management Trainee

  • Jul 2020 - Dec 2021

  Project Management - Drove an establishment of a new upscale E-commerce platform EESE for 3 customer-facing interfaces (website, android and iOS app) with 12 categories and integrated logistics options; 14 internal supporting systems and integration with 3 third party SaaS - Co-composed a full scale user manual and conducted over 30 sessions end user trainings and functional workshops for existing and potential clients from Hong Kong and Indonesia to guide them for system adaptations and… Show more Project Management - Drove an establishment of a new upscale E-commerce platform EESE for 3 customer-facing interfaces (website, android and iOS app) with 12 categories and integrated logistics options; 14 internal supporting systems and integration with 3 third party SaaS - Co-composed a full scale user manual and conducted over 30 sessions end user trainings and functional workshops for existing and potential clients from Hong Kong and Indonesia to guide them for system adaptations and resolve on-boarding issues Product Management - Restructured a customer-facing feature Order Details Page on HKTVmall by enabling self delivering tracking for customers - Implemented a Delivery Issues Penalty Reporting System for HKTVmall merchants that simplified and formalised the reporting mechanism for internal users from Warehouse, Customer Service and Finance department E-commerce Marketing - Planned and executed 3 marketing campaigns that targeted different customer segments which engaged in both traditional marketing tactics (ie. leaflets and souvenirs) and online advertisements (ie. Facebook, Instagram, Google Ads) - Collaborated with 8 HKTVmall O2O shop frontline operation teams for 1 month to gain the hands-on exposure on “Online-to-offline” business model for the digital ecosystem formulation Show less Project Management - Drove an establishment of a new upscale E-commerce platform EESE for 3 customer-facing interfaces (website, android and iOS app) with 12 categories and integrated logistics options; 14 internal supporting systems and integration with 3 third party SaaS - Co-composed a full scale user manual and conducted over 30 sessions end user trainings and functional workshops for existing and potential clients from Hong Kong and Indonesia to guide them for system adaptations and… Show more Project Management - Drove an establishment of a new upscale E-commerce platform EESE for 3 customer-facing interfaces (website, android and iOS app) with 12 categories and integrated logistics options; 14 internal supporting systems and integration with 3 third party SaaS - Co-composed a full scale user manual and conducted over 30 sessions end user trainings and functional workshops for existing and potential clients from Hong Kong and Indonesia to guide them for system adaptations and resolve on-boarding issues Product Management - Restructured a customer-facing feature Order Details Page on HKTVmall by enabling self delivering tracking for customers - Implemented a Delivery Issues Penalty Reporting System for HKTVmall merchants that simplified and formalised the reporting mechanism for internal users from Warehouse, Customer Service and Finance department E-commerce Marketing - Planned and executed 3 marketing campaigns that targeted different customer segments which engaged in both traditional marketing tactics (ie. leaflets and souvenirs) and online advertisements (ie. Facebook, Instagram, Google Ads) - Collaborated with 8 HKTVmall O2O shop frontline operation teams for 1 month to gain the hands-on exposure on “Online-to-offline” business model for the digital ecosystem formulation Show less



Chung Ying Theatre Company Ltd

• Programme and Communications Officer

  • Apr 2020 - Jun 2020

  Production coordination - Planned and delivered marketing campaigns for 9 theatre productions and 2 online productions in different themes and target audiences - Liaised with 100+ of stakeholders in various professions including designers, photographers, media agencies, artists, technical team, NGOs, teachers, social workers and participants (aged from 3 to 80+) Media planning - Arranged media interviews, authored press releases and pitched local media organisations to extend… Show more Production coordination - Planned and delivered marketing campaigns for 9 theatre productions and 2 online productions in different themes and target audiences - Liaised with 100+ of stakeholders in various professions including designers, photographers, media agencies, artists, technical team, NGOs, teachers, social workers and participants (aged from 3 to 80+) Media planning - Arranged media interviews, authored press releases and pitched local media organisations to extend media coverage for promoting the theatre productions and branding building

• Assistant Programme and Communications Officer

  • Nov 2018 - Mar 2020

  - Organised and created both traditional and online media deliverables including printed publications, out-of-home and social media advertisements - Managed and monitored Company Facebook page to customise engagement post and maximise conversion rate



IC Studio Ltd

• Hong Kong
• Information Technology & Services

• Marketing Assistant Intern

  • Oct 2016 - Apr 2017



BuzzFever Digital Limited

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Part-time Copywriter

  • Apr 2016 - Aug 2016