Experience

Soulheart

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President Operations

  • Feb 2021 - Present

  Oversees daily business activities to ensure operations are running as efficiently as possible. Responsible for managing resources, developing and implementing an operational plan and ensuring that procedures are carried out properly. Additionally, responsible for evaluating organizational efficiency and makes necessary changes to maximize staff productivity, help implement systems and processes and boost team morale. Soulheart is a creative marketing agency that helps companies align their digital strategies with services to ultimately grow their business.

• Director of Content Strategy

  • May 2020 - Present



Valley of the Sun YMCA

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Digital Marketing Coordinator

  • Jan 2019 - Apr 2020

  Responsible for communication to current members and potential members through external media for all 16 locations. Platforms used: Email/ Constant Contact, social media, website, mobile app, and branch digital displays for 16 locations. Creates and implants social media strategies. Collaborates to create the monthly newsletter. Measures and reports on the performance of all digital marketing campaigns. Creates, updates, and monitors website content and online calendar.

• Marketing

  • Apr 2018 - Apr 2020

• Senior Program Director

  • Feb 2017 - Apr 2020



YMCA of South Florida

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Senior Membership Director

  • Jan 2014 - Jan 2017

• Senior Membership & Aquatics Director

  • May 2009 - Jan 2017

  Supervise staff to effectively work as a team to deliver the best service. Hire, train, schedule and advise team members. Not only meet, but exceed monthly sales goals. Create the annual budget. Play a key role in fund-raising with the annual support campaign. Lead the planning of the annual signature event, a 5K Run. Engage in “big picture” plans by meeting join goals and serving more families. Drive retention numbers with our Member On-Boarding program. I was with the organization for almost 8 years. Throughout the years, I gained more responsibility with promotions. This was my final title.