Digital Marketing Manager

• Jul 2023 - Present

Performance Marketing Manager

• Jan 2022 - Mar 2023

- Successfully executed and managed end-to-end performance marketing campaigns, emphasizing planning, strategy, implementation, optimization, and reporting.- Supervised performance marketing team, providing guidance, mentoring, and fostering a collaborative work environment.- Managed website operations, ensuring seamless user experiences and consulting services for clients.- Cultivated strong relationships with a diverse portfolio of clients, including hotels in Japan, Australia, Hong Kong, and APAC, as well as SAAS and B2B companies.- Actively collaborated with clients to understand their business goals and develop tailored digital marketing activities that exceeded expectations.- Leveraged data-driven insights to optimize campaigns, improve conversion rates, and maximize ROI, delivering exceptional results for clients. Show less

Performance Marketing Specialist

• Jun 2021 - Jan 2022

Performance Marketing Specialist

• Feb 2020 - Nov 2020

- Formulated the best digital marketing strategies to achieve campaign objectives. - Planned, implemented and optimized digital marketing campaigns (eg. social, video, display, SEM and SEO) for hotel clients in APAC region. - Evaluated and reported campaign performance and ROI - Provided ongoing recommendations for future development and enhancement - Formulated the best digital marketing strategies to achieve campaign objectives. - Planned, implemented and optimized digital marketing campaigns (eg. social, video, display, SEM and SEO) for hotel clients in APAC region. - Evaluated and reported campaign performance and ROI - Provided ongoing recommendations for future development and enhancement

Digital Executive

• Jul 2019 - Feb 2020

Performance marketing unit of Publicis - Planned and managed large-scale display, video, social and search campaigns for a variety of clients (including FMCG companies, banks, hotels) on DSP platforms - Tracked and optimised campaign performance by achieving client’s KPI - Monitored digital advertising campaigns and work closely with account servicing team - Assisted in the development and documentation of best practices for improving operational efficiencies within the team Performance marketing unit of Publicis - Planned and managed large-scale display, video, social and search campaigns for a variety of clients (including FMCG companies, banks, hotels) on DSP platforms - Tracked and optimised campaign performance by achieving client’s KPI - Monitored digital advertising campaigns and work closely with account servicing team - Assisted in the development and documentation of best practices for improving operational efficiencies within the team

Account Executive

• 2018 - 2019

Dentsu Aegis Network’s programmatic group - Data analysis on programmatic advertising platforms - Tracked campaign performances by achieving client’s KPI - Assisted with the implementation and closing of digital advertising campaigns Dentsu Aegis Network’s programmatic group - Data analysis on programmatic advertising platforms - Tracked campaign performances by achieving client’s KPI - Assisted with the implementation and closing of digital advertising campaigns

Summer Intern - Marketing & Research

• Jun 2017 - Aug 2017

- Assisted with the content update of InvestHK’s website and social media sites; - Assisted with the writing, proofreading and production of publications and marketing materials; - Provided support for implementation of research projects (e.g. interview survey) – including progress monitoring, data collection and analysis; - Conducted desk research and compile statistics to answer enquiries from internal colleagues and external parties or for serving other purposes, specifically related to economic, trade and FDI related subjects; and - Provided administrative and other ad hoc support for Research & Knowledge Management Team. Show less