Experience

Canadian Mental Health Association - Calgary Region

• Canada
• Mental Health Care
• 1 - 100 Employee

• Member Board of Directors

  • Jan 2023 - Present



Queen's University

• Canada
• Higher Education
• 700 & Above Employee

• Associate Director, Western Regional Office of Advancement

  • 2013 - 2022

  - Provided strategic and operational leadership to the provision, improvement, and reporting of alumni relations and fundraising activities in Western Canada, with a focus on driving engagement within the Calgary community. - Established and grew a network of alumni, donors, and volunteers with a focus on developing a sustainable community through meaningful engagement, to raise the profile of the Queen’s University and the West. - Maintained direct responsibility for fundraising and revenue generation outcomes. Developed and grew a prospect pipeline, leading opportunity/ contact identification and relationship-building to successfully raise 1M+ in gifts and deliver on performance metrics each year. - Balanced broader thought-leadership responsibilities with daily execution to advance outcomes in organizational capacity, responsiveness, and impact reporting. - Coordinated input from senior leaders (internal/ external), key Calgary volunteers, and stakeholders to ensure that all programs, communications, and strategic initiatives reflected the real priorities of diverse stakeholder groups. - Regularly liaised with board members and senior leaders to provide local market insights, risk assessments, and strategic input. Show less



Calgary Herald

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• Director of Advertising & Advertising Sales Manager

  • 2008 - 2013

  - Oversaw the daily operations and long-term planning of the sales and advertising teams to manage a $31M client portfolio, with direct-accountability for performance.- Acted as a leader in the development and delivery of value as the main interface between sales and after-sale teams, ensuring each client’s unique specifications were met through campaign design, planning, launching, and reporting.- Established frameworks for environmental scanning and market analysis to ensure the media portfolio reflected the real experiences of the market and evolving technology/ new media trends. Planned and managed organization-wide change, leading change management, knowledge management, and process improvement initiatives.- Developed product and sales strategies for targeting unique markets, with a focus on establishing and maintaining long-term business relationships, including the development of a strategic partnership with the Calgary Real Estate Board that drove $1.2M in new revenue in 2011/ 2012.- Managed the restructuring of the sales team, including the development of new compensation plans and territories, to deliver 1M+ in incremental revenue in 2011.- Supported all activities with materials development, meeting facilitation, and training program development, working to build consensus and buy-in to key changes at all levels. Show less

• Key Accounts Sales Manager

  • 1999 - 2008



Venture Communications

• Calgary, Alberta, Canada

• Communication Strategist

  • Jan 1997 - Aug 1999



University of Calgary

• Canada
• Higher Education
• 700 & Above Employee

• Communications Instructor

  • 1992 - 1996

  University of Calgary & Mount Royal College University of Calgary & Mount Royal College



Cala Human Resources Communications

• Calgary, Alberta, Canada

• Sales Manager

  • 1985 - 1992