Marketing Communications Coordinator

• Oct 2021 - Present

• Project lead for new website implementation for the company; from agency research through the live website launch • Strategizes and creates social media content on company channels; monitors social media accounts • Creates quarterly external newsletter to email distribution list • Creates bi-monthly internal newsletter distributed company-wide • Strategizes and creates employee spotlights, new hire announcements, and additional internal communications as needed • Coordinates with PR and Graphic Design consultants on press releases, marketing materials, award submissions, advertising, email marketing, etc. • Provides content and branding for client and academic presentation decks and academic posters • Produces project description sheets for Proposal team • Coordinates and creates employee headshots for resumes included in proposals • Tracks metrics of social media posts and email marketing content to better optimize marketing programs • Assists with ad hoc marketing needs of sister-company, Blue World Construction Show less

Social Media Consultant

• Apr 2022 - Mar 2023

Animal Caregiver

• Jan 2022 - Mar 2023

Project Associate for Graphics and Communications

• Dec 2016 - Oct 2021

Project Associate for Graphics and Communications, RWJBarnabas Health Foundations • Responsible for the strategy and implementation of all digital communications (email, social media, web) pertaining to annual giving in support of 12 foundations in the RWJBarnabas Health system • Implemented digital communications for stewardship and planned giving strategies at the system level as needed • Designed and creates a minimum of 16 annual giving emails to donors per year per foundation; creates complimentary content for each annual giving appeal for social media, as well as content for corresponding website landing pages • Created analogous patient list emails per foundation in conjunction with donor emails • Audited and edited all foundation websites in the system and optimizes content based on analytics where appropriate • Project lead for targeted digital advertising campaign • Project lead for new peer-to-peer fundraising software integration • Tracked progress of each online effort and uses data to improve next campaign; provided digital communication summaries as needed • Managed all donation and event registration forms utilized system wide in Blackbaud Online Express • Trained foundation staff on email deliverability best practices • Generated employee campaign best practices and recommendations manual at the system level • Supported the peer-to-peer fundraising platforms utilized within the system • Generated graphic materials utilized in various communications • Assisted other Foundation departments with graphic and communication requests Show less

Development Associate

• Feb 2015 - Nov 2016

• Assumed responsibility for design and production of annual Donor Report booklet and other graphic materials, including event invitations, promotional booklets, logo and branding for employee campaign and various hospital wellness programs. • Managed event logistics, vendor relationships and provide on-site supervision of events and 2 to 20 volunteers. Track related data in Raiser’s Edge. • Consulted with Director of Development on strategies for and development of donor-focused marketing and communications plans, including email and social media. • Oversaw peer-to-peer fundraising initiatives and their online implementation. • Liaison with Raiser’s Edge contact on integration of Online Express, Blackbaud Team Raiser and EveryDay Hero giving platforms. • Worked with Director of Development to design / implement comprehensive Employee Campaign. • Solicited corporations and individuals for event sponsorships. • Prepared reports on existing and prospective donors using Research Point, Wealth Engine and other methods. Draft letters as well as copy for social media and email campaigns. Show less

Marketing And Business Development Coordinator

• Jul 2014 - Nov 2014

• Created proposals, reports and other marketing materials for attorneys in 7 practice groups. • Produced budget summaries. Generated submissions for rankings in 2 legal references. • Created proposals, reports and other marketing materials for attorneys in 7 practice groups. • Produced budget summaries. Generated submissions for rankings in 2 legal references.

Account Manager, DC and Philadelphia

• Apr 2012 - May 2014

• Managed accounts and maintained relationships with clients’ marketing departments. • Created proposals and produced contracts for clients. Used Salesforce software. • Produced client appreciation gatherings. Partnered with organizations for sponsorship deals. • Managed accounts and maintained relationships with clients’ marketing departments. • Created proposals and produced contracts for clients. Used Salesforce software. • Produced client appreciation gatherings. Partnered with organizations for sponsorship deals.

Business Development Intern

• Sep 2011 - Apr 2012

• Researched potential opportunities to develop new business and provided client support. • Researched potential opportunities to develop new business and provided client support.

Assistant Media Planner

• May 2010 - Aug 2011

• Researched ad space for clients. Maintained relationships with clients and vendors. • Researched ad space for clients. Maintained relationships with clients and vendors.

Administrative Assistant in Foundation and Development

• May 2010 - Aug 2011

• Processed and handled all donations sent to the hospital and reconciled funds. • Maintained operation of employee and patient satisfaction programs. • Processed and handled all donations sent to the hospital and reconciled funds. • Maintained operation of employee and patient satisfaction programs.

Public Relations and Creative Media Intern

• May 2009 - Aug 2009

• Strengthened marketing campaigns using social media; designed presentations for campaigns. • Strengthened marketing campaigns using social media; designed presentations for campaigns.