Experience

The Manifest Company

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Co-Founder, Product Manager / Designer

  • Mar 2021 - Present

  Los Angeles, California, United States - Co-found and propel health and wellness enterprise from inception to profitable six-figure business, leading product development, website design, and market entry with hands-on involvement at every stage. - Manage global sourcing initiatives for yoga mat materials, navigating international markets to ensure premium quality; architect comprehensive supply chain system from ground up, fine-tuning inventory management, fulfillment processes, and logistics for maximum operational… Show more - Co-found and propel health and wellness enterprise from inception to profitable six-figure business, leading product development, website design, and market entry with hands-on involvement at every stage. - Manage global sourcing initiatives for yoga mat materials, navigating international markets to ensure premium quality; architect comprehensive supply chain system from ground up, fine-tuning inventory management, fulfillment processes, and logistics for maximum operational efficiency. - Design, test, and launch company’s initial website, integrating it with the fulfillment system to streamline customer experience. - Collaborate with calligraphers and graphic designers to strategize and create compelling company art and branding, showcasing proficiency in aesthetic and conceptual design; work closely with legal professionals to secure trademarks and copyrights, ensuring brand protection and legal compliance. - Direct multiple video and photoshoots for product marketing and social media, while conceptualizing and executing art and booth setups for trade shows, enhancing brand presence and market reach. - Craft targeted Facebook/Instagram Ads, customizing copy and creatives to appeal to specific customer attributes; execute email marketing campaigns, leveraging customer data and engagement metrics to drive conversions and brand loyalty. - Create and maintain robust social media schedule, effectively engaging with audience and strengthening online community ties. - Actively pitch importance of mental health and wellness to multiple brands, while also serving as in-house yoga instructor to provide wellness and fitness guidance, reinforcing company’s commitment to health and well-being both externally & internally. Show less



Hot 8 Yoga

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Yoga Instructor

  • Dec 2017 - Present

  Greater Los Angeles Area - Completed 200-Hour Registered Yoga Teacher (RYT) training, specializing in Vinyasa Power (2017) and Bikram Yoga (2023). - Completed 60-Hour Registered Yoga Teacher (RYT) training, specializing in Yin (2018) and Barre Yoga (2019).



Krav Maga Worldwide, Inc.

• United States
• Public Safety
• 1 - 100 Employee

• Krav Maga Instructor

  • 2017 - Present

  Los Angeles, California, United States Completed 100-hour Phase A (2018), Phase B (2019), and Phase C (2023) teacher training, specializing is basic Krav Maga Self Defense.



FanDuel

• United States
• Entertainment Providers
• 700 & Above Employee

• CRM Marketing Manager (NJ Betfair Casino)

  • May 2019 - Mar 2021

  Greater Los Angeles Area



FanDuel

• United States
• Entertainment Providers
• 700 & Above Employee

• CRM Data Specialist (TVG)

  • Feb 2018 - Mar 2019

  Greater Los Angeles Area



Media Temple

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• CS1 Engineer (Godaddy)

  • Nov 2016 - Mar 2018

  Greater Los Angeles Area



Artists & Athletes Clothing Co.

• Marketing Analyst/ Email Marketing Manager (Contract)

  • 2015 - 2016

  Greater Los Angeles Area



TYPEFACE IOS APP (STARTUP)

• Lead Project Manager

  • Jan 2014 - Jan 2015



American Apparel

• Barbados
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing Reports Coordinator

  • Dec 2012 - Jan 2014

  Greater Los Angeles Area