Karl Pae
Google Ads Strategist | Founder at ePPC Digital- Claim this Profile
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Experience
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ePPC Digital
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Estonia
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Advertising Services
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1 - 100 Employee
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Google Ads Strategist | Founder
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Sep 2013 - Present
ePPC is a data-driven performance marketing agency. Step 1 in being data-driven: we will sort out your tracking issues so that there is any data to drive us in the first place. We also like export campaigns and we are currently running campaigns in 25+ languages. We speak most of these languages too.
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Äripäeva Akadeemia
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Estonia
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Professional Training and Coaching
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1 - 100 Employee
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Google Ads Trainer
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Oct 2017 - Present
Tallinn, Harjumaa, Estonia Fundamentals and Advanced Trainings in Google Ads.
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European Innovation Academy
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United States
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Education Administration Programs
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1 - 100 Employee
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Marketing Mentor
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Jul 2016 - Jul 2016
Turin Area, Italy Mentoring teams at a 3 week startup accelerator program.
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Marketing Mentor
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Jul 2015 - Jul 2015
Nice Area, France Mentoring teams at a 3 week startup accelerator program.
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Google
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United States
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Software Development
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700 & Above Employee
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Account Manager
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Sep 2008 - Jul 2013
Dublin, Ireland My main task was to develop the Estonian AdWords market with various activities from sales and customer support to marketing to localisation as part of the Emerging Markets team. In addition to that I worked with top agencies from other Emerging Markets and advised the largest Estonian exporting companies on how to manage their AdWords accounts globally. Among other things I worked on launching and developing Google AdSense in Estonia. Besides my main role in the Emerging Markets team, I… Show more My main task was to develop the Estonian AdWords market with various activities from sales and customer support to marketing to localisation as part of the Emerging Markets team. In addition to that I worked with top agencies from other Emerging Markets and advised the largest Estonian exporting companies on how to manage their AdWords accounts globally. Among other things I worked on launching and developing Google AdSense in Estonia. Besides my main role in the Emerging Markets team, I was co-ordinating posting on 34 Inside AdWords blogs around the world in co-operation with the various Marketing and PR teams.
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AdWords Community specialist
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Apr 2012 - Jun 2012
Mountain View On rotation in the Google HQ in the AdWords Community team working with the English U2U forum and global AdWords blogs.
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Spring Advertising
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Canada
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Advertising Services
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1 - 100 Employee
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Account Executive
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Oct 2007 - Sep 2008
Developed advertising campaigns on TV, print, radio and online from scratch by briefing the creative team, managing the brainstorming and production process and presenting results to customers. The top customers were Renault, Viking Line, Estonian ID-card/mobile-ID project, Sanofi-Aventis and Telemedia.
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Elisa
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IT Services and IT Consulting
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1 - 100 Employee
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Product Manager
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Jan 2007 - Jul 2007
Administration of marketing and sales campaigns for the TeleYks brand and pricing analysis. Launched 2 new resellers of the previously on-line only brand TeleYks and trained all customer service representatives.
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Hansabank
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Switzerland
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Think Tanks
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Marketing Intern/Analyst
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Aug 2006 - Dec 2006
Cross-collaborated with Product Marketing Managers, Finance and Accounting teams to improve the system of reporting costs in the marketing team.
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Education
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UC Berkeley School of Information
Master of Science (MSc) -
Tallinna Tehnikaülikool
Master of Science (MS), Business IT -
Tallinna Tehnikaülikool
BA, Business Administration -
Università degli Studi di Roma 'La Sapienza'
BA, marketing -
Tallinna Reaalkool