Karlo Konig
Head of Growth & Digital Marketing at kompare.hr- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Croatian Native or bilingual proficiency
-
English Professional working proficiency
-
German Elementary proficiency
Topline Score
Bio
Credentials
-
Data-driven Product Management Simulator
GoPractice, IncApr, 2022- Sep, 2024 -
Strategije utjecajnosti (NLP)
Tenodi CommunicationsMar, 2021- Sep, 2024 -
GTC Facilitator
Philip Morris InternationalApr, 2020- Sep, 2024 -
Social Media Officer
London School of Public Relations CroatiaJun, 2015- Sep, 2024 -
Lifeguard
Hrvatski Crveni križ - Služba spašavanja života na vodi i ekološka zaštita priobaljaJan, 2012- Sep, 2024
Experience
-
kompare.hr
-
Croatia
-
Information Technology & Services
-
1 - 100 Employee
-
Head of Growth & Digital Marketing
-
Dec 2022 - Present
Scaling the #1 price comparison website in Croatia:- Acquisition (Lead generation)- Optimisation of Conversion Rate Funnel- Digital Marketing Strategy- Creative Campaigns- Growing and Managing marketing team- Building Brand Awareness & Trustworthiness- Managing Agencies Scaling the #1 price comparison website in Croatia:- Acquisition (Lead generation)- Optimisation of Conversion Rate Funnel- Digital Marketing Strategy- Creative Campaigns- Growing and Managing marketing team- Building Brand Awareness & Trustworthiness- Managing Agencies
-
-
-
Sportening
-
Croatia
-
Spectator Sports
-
1 - 100 Employee
-
Growth Product Manager
-
Sep 2021 - Dec 2022
- Acquisition of new users (1 million users in 1 year)- Optimisation of acquisition funnel- Affiliate marketing model with 300+ influencers- Creative campaigns: Strategy & Execution (Luka Modric & World Cup Edition)- Social media & content strategy- Email marketing - Acquisition of new users (1 million users in 1 year)- Optimisation of acquisition funnel- Affiliate marketing model with 300+ influencers- Creative campaigns: Strategy & Execution (Luka Modric & World Cup Edition)- Social media & content strategy- Email marketing
-
-
-
Philip Morris International
-
Switzerland
-
Tobacco Manufacturing
-
700 & Above Employee
-
Activity Planning Executive
-
Mar 2021 - Sep 2021
Using PM project management principles, run delegated portfolio, support commercialization process from portfolio strategy to deployment plan and follow through execution. Based on comprehensive knowledge and understanding of Sales and Marketing plans and highly developed technical skills, effectively translate brand strategic directions into action plan, and through addressing regional consumer and trade needs and FF inputs prepare set of CE & TE tools that will support portfolio strategy and plan execution. Ensure internal and external field force is involved in development, is trained and educated on portfolio strategy, execution plans and toolboxes in order to secure buy-in through all organization levels.
-
-
IQOS Advisors Lead
-
Mar 2019 - Feb 2021
The main purpose of this position is to be a business developer and team coach along all stages of consumer journey in the direct/indirect retail in order to accelerate conversion and maximize business potential. IQOS Advisors Lead's role is to enable the team to drive awareness and curiosity, customer's experience in order to establish credibility among potential consumers for trials and conversion. Support building and execute retail strategy including store staffing and operations, on-boarding and development of the 3rd Party IQOS Advisors force to ensure their commitment, engagement and motivation towards achieving RRP business targets.
-
-
Consumer Engagement Executive
-
Sep 2017 - Feb 2019
Achieve the defined key performance objectives related to volume, share of market, smoker share and budget in HoReCa segments with main focus on Legal Age Meeting Point, by identifying, proposing and deploying agreed business building activities within respective territory, as well as supervising 3rd party field force and close cooperation with distributor's field force.Improve brand performance by effectively implementing consumer engagement toolbox at relevant Legal Age Smokers' touch points.
-
-
-
King Kong Agency
-
Croatia
-
Advertising Services
-
Co-Founder & Creative director
-
Aug 2015 - Dec 2017
Since we started King Kong Agency (boutique social media agency) in 2015 I was in charge of most important clients, creative work and managing people. King Kong was constantly growing and had more than 6 full time employees and several highly motivated students.In less then a year we got a chance to work with Atlantic group (Cedevita), Cammeo group (Cammeo & Food.hr), RTL, FC Osijek, Fresh Island Festival, Bobi, Osječko brewery, Mesna industrija Ravlić and many others.King Kong Agency was the biggest Social Media agency in Eastern Croatia and one of the most innovative in the region. One of our biggest strengths was “coming in early” on Snapchat and creating first campaigns in this region. During my work at King Kong I have held lectures at various Universities and conferences. Also have held number of educations to private companies.
-
-
-
London School of Public Relations Croatia
-
Croatia
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Lecturer
-
Jun 2015 - Sep 2017
Since 2015 I’ve been lecturing at London School of Public Relations in Croatia. Most of my lectures were focused on social media communication, new social media wave and case studies.During this time I was also a guest lecturer at numerous conferences such as: Webiz (Zlatibor), Blogomanija (Maribor), INFORM&INIO network (European commission; Portorož), InspireME (Rijeka & Osijek), Career Booster (Varaždin & Osijek), Kreativna riznica (Osijek), Digitalna karijera (Osijek), LSPR Day (Osijek), MARKET&NG (Osijek), EWoB Globalni tjedan poduzetništva (Osijek), AgroRocks (Osijek)...
-
-
-
SiB.hr
-
Internet News
-
Marketing & Editor
-
Jul 2011 - Feb 2016
After joining SiB.hr crew I've been writing and editing articles, photographing and working on social and business presence. I have worked on couple of successful projects such as starting 'nightlife section', organizing events, parties etc. In 2013 I've done complete graphic redesign of the webpage and graphic design for mobile version. Since 2014 I was mostly helping with marketing and connection with business clients. After joining SiB.hr crew I've been writing and editing articles, photographing and working on social and business presence. I have worked on couple of successful projects such as starting 'nightlife section', organizing events, parties etc. In 2013 I've done complete graphic redesign of the webpage and graphic design for mobile version. Since 2014 I was mostly helping with marketing and connection with business clients.
-
-
Education
-
2015 - 2017
J.J.Strossmayer University Osijek, Faculty of Economics in Osijek
Master's degree, Marketing -
2012 - 2015
J.J.Strossmayer University Osijek, Faculty of Economics in Osijek
Bachelor's degree in Economics, Marketing -
2010 - 2011
Michipicoten High School
High School Diploma and Certificate -
2008 - 2012
School of Economics Osijek
High School Diploma and Certificate, Economics
Community
