Karli Poliziani

Director of E-Commerce at Empire Media Group, Inc.
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Location
New York, New York, United States, US
Languages
  • English -

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Experience

    • Advertising Services
    • 1 - 100 Employee
    • Director of E-Commerce
      • Jan 2022 - Present

      OK! MAGAZINEGRAZIA USARADAR ONLINE

    • E-Commerce & Affiliate Manager
      • Dec 2021 - Jan 2022

      OK! MAGAZINEGRAZIA USARADAR ONLINE

    • E-Commerce Editor
      • Jun 2021 - Nov 2021

      OK! MAGAZINEGRAZIA USARADAR ONLINE

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Freelance Writer
      • Mar 2021 - Jun 2021

    • United States
    • Retail
    • 700 & Above Employee
    • Product Marketing Strategist, Product Channel Merchant | Gilly Hicks
      • Aug 2020 - Jun 2021

      Oversee all product marketing strategies & product channel merchandising for the Gilly Hicks brand.

    • Category Lead Merchant | Gilly Hicks Intimates
      • Apr 2020 - Aug 2020

    • Assistant Merchant | Gilly Hicks Intimates
      • Sep 2018 - Apr 2020

    • United States
    • Online Audio and Video Media
    • Freelance Writer
      • Jan 2020 - Apr 2021

    • United States
    • Retail
    • 700 & Above Employee
    • PINK Campus Team Member | Creative Marketing
      • Sep 2016 - Sep 2017

      • Selected as 1 of 10 members, out of over 200 applicants, to be a part of Ohio State’s PINK Campus Team, with special focus on their Creative Marketing• Marketed the PINK brand on Ohio State’s campus, influenced social media on all channels including Instagram, Snapchat, Twitter, and Facebook, shared product & marketing feedback from both the students and the Home Office and PINK Merchants, planned and hosted parties/events, designed and executed all sweepstakes and giveaways • Selected as 1 of 10 members, out of over 200 applicants, to be a part of Ohio State’s PINK Campus Team, with special focus on their Creative Marketing• Marketed the PINK brand on Ohio State’s campus, influenced social media on all channels including Instagram, Snapchat, Twitter, and Facebook, shared product & marketing feedback from both the students and the Home Office and PINK Merchants, planned and hosted parties/events, designed and executed all sweepstakes and giveaways

    • Merchandising Intern | Hollister Co. Girls Knit Tops
      • May 2017 - Jul 2017

      • Ran all aspects of a multi-million dollar business, understood and translated fashion trends, worked with vendors worldwide to develop high quality merchandise• Oversaw various tasks including reporting weekly financials to compose department recaps, compiling new ABI and RMS information pulls, conducting customer intimacy and competitive intel research, and creating merchandise quantities and distribution plans for the most profitable sales• Took initiative in case-study building all aspects of a new assortment and created an individual business proposal to increase sales and conversion rate

    • United States
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Chapter Representative
      • Apr 2017 - Jul 2017

      • Promoted South By Sea to Greek life on Ohio State’s campus as the best apparel provider for all needs and events that have corresponding apparel• Developed sales strategies and creative marketing ideas for my chapter, and endorsed the company through my work as Director of Apparel for Delta Gamma • Promoted South By Sea to Greek life on Ohio State’s campus as the best apparel provider for all needs and events that have corresponding apparel• Developed sales strategies and creative marketing ideas for my chapter, and endorsed the company through my work as Director of Apparel for Delta Gamma

    • United States
    • Retail
    • 700 & Above Employee
    • Merchandising Intern | Provocative & Romantically Sexy Bras
      • Jan 2016 - May 2016

      • Updated and maintained the data entry into Flex PLM and SAP used to initiate product development to cross functional partners• Exceeded expectations supporting the merchant team in preparation for key weekly meetings, managing hundreds of merchant samples, and providing support in executing both business and strategic planning• Compiled qualitative feedback for specific projects such as current assortment learnings and testing, conducted store visits to gain customer insights used to help architect/influence future assortments, as well as conducted regular scans of competitors• Participated in a variety of projects/events including client focused panel discussions, cross functional on-boarding, classroom learning, competitive analysis, in-store experience activities, and researching white space opportunities

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Sales Associate
      • Jun 2015 - Jan 2016

      • Engaged with customers, created outfits unique to the company and brands, processed shipments, hung and folded garments to UO’s standards creating a clean and aesthetically pleasing atmosphere within the store• Provided authentic customer interactions throughout the store and in the fitting rooms, cultivated a peers teaching peers environment, and exhibited strong loss prevention awareness and compliance • Engaged with customers, created outfits unique to the company and brands, processed shipments, hung and folded garments to UO’s standards creating a clean and aesthetically pleasing atmosphere within the store• Provided authentic customer interactions throughout the store and in the fitting rooms, cultivated a peers teaching peers environment, and exhibited strong loss prevention awareness and compliance

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Temporary Associate
      • Sep 2014 - Oct 2014

      • Worked as both a creative and manual assistant to prepare for the store opening, helped construct and display art work for the interior of the store, completed tasks such as hanging, folding, and tagging garments• Inspected apparel items on the floor, as well as in the stock room, to ensure proper condition and display for sale • Worked as both a creative and manual assistant to prepare for the store opening, helped construct and display art work for the interior of the store, completed tasks such as hanging, folding, and tagging garments• Inspected apparel items on the floor, as well as in the stock room, to ensure proper condition and display for sale

Education

  • The Ohio State University
    Bachelor of Science in Human Ecology, Major in Fashion and Retail Studies, Minor in Business
    2014 - 2018
  • Richmond, The American International University in London
    Florence Study Center, Fashion Marketing and Merchandising
    2016 - 2016
  • Franklin Regional Senior High
    4.0
    2010 - 2014

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