Media Planner & Buyer

• Mar 2023 - Present

Busy being AWESOME at Penquin through: -Teamwork -Consistency -Discipline -Positivity -Creativity -Resilience -Transparency -Client excellence -Pride in the work we do! Busy being AWESOME at Penquin through: -Teamwork -Consistency -Discipline -Positivity -Creativity -Resilience -Transparency -Client excellence -Pride in the work we do!

Freelance Marketing Communications Strategist

• Nov 2022 - Feb 2023

1. Identifying suitable digital platforms to facilitate scaling brand and awareness 2. Creating and implementing plans to grow and maintain followers on digital and social media platforms, especially Facebook, Twitter, LinkedIn, YouTube and Pinterest 3. Developing database of followers in key countries for possible research activities through creation of focus-groups of willing participants 4. Work with the management to create, implement, monitor and report on weekly / monthly social media marketing campaigns 5. Creating and implementation of the weekly editorial / blog calendar in line with company objectives and initiatives 6. Managing and updating company’s website 7. Add new clients from and promote company where prospective clients look for agencies and media partners through: a. Online advertising agency directories and media publications b. LinkedIn & Facebook c. Credible news websites such as Daily Maverick, Business24 d. Google key AdWords 2. Show empathy to our clients and that we are serious about their business 3. Display to media associates that we are credible partners 4. Add insights focus groups to our bouquet of services in key African countries Show less

Marketing Communication Strategist

• Jul 2021 - Oct 2022

• Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, social media marketing, conventions, workshops, advertisements, sales tools and other initiatives. • Develop and promote branding initiatives consistent with corporate business goals and objectives. • Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management. • Work with creative staff and other department heads to produce marketing collateral in accordance with brand messages. • Oversee Social Media pages and overall strategies in line with community management. Oversee the development, management and maintenance of all online communication vehicles. • Implement, track and report on marketing efforts on Google Ads, Analytics and social media platforms. • Collaborate with all departments to identify internal and external customer needs. • Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered. • Evaluate the success of various communication strategies and provide and implement recommendations for improvement. • Other duties as assigned. Show less

Radio Presenter

• Aug 2020 - Jul 2021

Media Strategist & Planner

• Jan 2019 - Jul 2021

 Research, qualify, and outreach to industry specialists for collaborations.  Proactively pitch new engagement ideas and opportunities for partnerships, sponsorships, and advertising to reach new customers and audiences, ensuring content is compelling and aligns with the clients’ voice and objectives.  Prioritize creating mutually beneficial relationships with key stakeholders by understanding their business needs and how The Media Squadron can support those goals through our mission-driven solutions.  Collaborate in the development of proposals and benefits packages for corporate prospects, and manage proposal deadlines and submissions.  Secure and participate in corporate partner solicitation meetings.  Identify corporate prospects and conduct research to determine interest, giving potential, and alignment to strategic goals and outcomes.  Develop consultative strategies to engage, solicit, and steward new prospects.  Continuously monitor the latest trends and changes in the digital sphere to ensure we are always ahead of the curve in our knowledge and capabilities.  Digital Marketing: Facebook Advertising; Social Media Marketing - Facebook, Twitter, Blogging, LinkedIn, YouTube; SEO and SEM; Content and SEO writing across Social Platforms and WordPress; Google Analytics Show less

Portfolio & Project Manager

• Jan 2018 - Dec 2018

Sales Portfolio Implementation Specialist on Non-Traditional Revenue/Event campaigns for Brand/s, requiring the project management of such campaigns across multiple platforms.  Implementation includes knowledge of Radio, Eventing, Social Media, mobile, video, and digital platforms.  Active Client liaison around implementation within Portfolio.  Driving and supervise a complete and accurate, high quality Post Campaign Analysis timeously, in order to meet client expectations around PCA presentation.  Costings and/or estimates for portfolio across the brands represented both from an NTR and a generic/Live read perspective. Budget Management.  Schedule revisions on campaigns being implemented to ensure that what flights on air is accurately represented in the schedules and booked by Traffic.  Adherence to all policies and procedures set out by the auditors in relation to schedule revisions. Show less

Brand Strategist & Sales Operations Executive

• Dec 2010 - Dec 2017

Sales Portfolio Implementation Specialist on Non-Traditional Revenue/Event campaigns for Brand/s, requiring the project management of such campaigns across multiple platforms.Scheduling• Draw up schedules and workflows to ensure that campaigns/promotional bookings etc. progress efficiently through the different stages and is completed on time;• Implement administrative systems to help track time, cost and progress on each campaign. Conduct post campaign/promotion post campaign analysis;• Issue schedules to each team member working on the project;• Discuss and provide schedules for digital platforms with the Social Media Manager• Manage the internal promotional bookings and DJ promotional bookingsCoordination and Administration• Traffic liaison between sales house and radio station;• Inform Prize department of competitions and brief in mechanics;• Bookings and co-ordination of Community initiatives;• Coordinate and book voice overs;• Receive and check client audio and distribute to relevant departments;• Manage proof of on-air flightings;• Managing and updating all on-air promotions and competitions as they proceed;• Recording and scheduling of all internal station promotions;• Manage all media partnership trade bookings and schedules and ensure all material flights and proof of flighting is sent to the partners;• Validate the vendor application forms, check audio and liaise with all direct client bookings;• Review client brief, arrange client concepts / brainstorming and implement concepts created with the Managing Director;• Schedule Outdoor Broadcasts and liaise with the Technical and Production team, brief DJ’s; • Check logs, print and place in studio on a daily basis;Trade Exchange Management• Manage the Trade Exchange contracts;• Take bookings from Account Management/Sales and record and manage and effective paper trail;• Record and do monthly reconciliations and submit to client; Show less

Implementation Project Manager

• Mar 2011 - Apr 2014

Implementation Specialist for 7 radio stations incl. Jacaranda FM | East Coast Radio | Heart 104.9 FM | Gagasi FM | Capricorn FM | Smile 90.4 FM | Power 98.7 FM Implementation and project management of radio campaigns across sales portfolio;Sales support function to Mediamark national, coastal and direct sales teams;Responsible for implementing of all processes between radio stations, sales, agencies and clients;Scheduling and costing of proposals prior to campaign commencement;Overseeing and managing campaign implementation processes, liaising with relevant stations, sales, agencies and clients to get the campaign on-air within the deadlines;Implementation of digital campaigns on MSN and station websites as well as mobi sites;Initiate and capture feedback and stats on all NTR projects for post campaign analysis;Attend post campaign meetings to debrief clients on the successes and challenges of their on-air campaign. Show less

Junior Traffic Executive

• Jan 2010 - Feb 2011

Shuffle and manage station logs for broadcasting.Proof of Broadcast ReportsAC Nielsen ReportsAfstereo ReportsAssists with Reporting for MSN Campaigns- General Delivery ReportsUpdating BVD Files & Account InfoManage station logs and recons from various stations- Jacaranda- Gagasi- East Coast Radio- Heart FMManage Log & Recon ReportsPulling and distributing cart reports from TBSProof of Broadcast ReportsAssisting the Traffic Department with general queries, reports and administrative dutiesGeneral Administration, Communication and filing. Show less

Media Buyer & Planner

• Apr 2014 - Jun 2015

Includes strategy, planning and buying on the Clientele brands. Overseeing planning and buying on: - Community Channel cc - Creativity Design and Marketing Includes strategy, planning and buying on the Clientele brands. Overseeing planning and buying on: - Community Channel cc - Creativity Design and Marketing

Customer Relations Executive

• Jun 2008 - Aug 2009

Traffic Management Client Relationship Management Brand Development Distribution Website / banner design and maintenance Comprehensive database management Sales and Sponsorships Traffic Management Client Relationship Management Brand Development Distribution Website / banner design and maintenance Comprehensive database management Sales and Sponsorships

Communications Officer

• Nov 2006 - May 2008

Communication between various departments and staff. General p.a. & secretarial duties. Organizing and coordination of company events. - Team Building - Year End Functions - Charity Events - Family Days Assisting with website design and creative concepts. Communication between various departments and staff. General p.a. & secretarial duties. Organizing and coordination of company events. - Team Building - Year End Functions - Charity Events - Family Days Assisting with website design and creative concepts.