Karli Bainbridge
VP of Marketing at Brooklyn Brewery- Claim this Profile
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Bio
Experience
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Brooklyn Brewery
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United States
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Food and Beverage Services
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1 - 100 Employee
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VP of Marketing
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Jun 2022 - Present
Williamsburg Brooklyn Leading all marketing and content efforts to build awareness and relevance of the Brooklyn Brewery brand globally through collaboration and strategic alignment with our international partners. Responsible for building, developing and growing US marketing team to deliver on this. In addition, playing a key consulting and advisory role in all ‘beyond beer’ initiatives.
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North Brooklyn Parks Alliance
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United States
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Non-profit Organizations
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1 - 100 Employee
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Board Member
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Jun 2023 - Present
Brooklyn, New York, United States
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Kenshō Health
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Head Of Brand
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May 2021 - Jun 2022
New York City Metropolitan Area Kensho is a health platform and guide to natural medicine. We're on a mission to create a healthier world by redefining what it means to be well, and we've curated providers across functional medicine, mental health and holistic therapies to help you on your journey. We blend modern science, machine learning and human touch to give you personalized provider recommendations, whether you're looking to get better or be better. You can think of us as your informed friend, the one who’s always there… Show more Kensho is a health platform and guide to natural medicine. We're on a mission to create a healthier world by redefining what it means to be well, and we've curated providers across functional medicine, mental health and holistic therapies to help you on your journey. We blend modern science, machine learning and human touch to give you personalized provider recommendations, whether you're looking to get better or be better. You can think of us as your informed friend, the one who’s always there to say it like it is – with cutting-edge advice and honest conversation about growth and healing. Show less
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Marketing Director
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Apr 2019 - May 2021
New York City Responsible for conceptualizing, business planning and executing all local marketing activities and fully responsible for all consumer facing marketing initiatives across the New York Region. Responsible for building plans that drive brand differentiation and growth by leveraging a deep understanding of marketing fundamentals and the Red Bull marketing mix. Build, manage, coach and lead a large team of Managers and Specialists in Brand Marketing, Sports Marketing, Culture Marketing, and… Show more Responsible for conceptualizing, business planning and executing all local marketing activities and fully responsible for all consumer facing marketing initiatives across the New York Region. Responsible for building plans that drive brand differentiation and growth by leveraging a deep understanding of marketing fundamentals and the Red Bull marketing mix. Build, manage, coach and lead a large team of Managers and Specialists in Brand Marketing, Sports Marketing, Culture Marketing, and Communications.
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Regional Marketing Manager
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Jun 2017 - Apr 2019
Greater Boston Area Responsible for creating, building and executing strategic and innovative initiatives across the Red Bull marketing mix within the Northeast region. Lead a team of Brand, Sports and Culture Marketing Managers & Specialists to drive local brand relevancy. Responsible for collaborating cross-functionally to leverage Marketing assets to win in On & Off Premise to differentiate the brand and gain market share.
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Brand Manager
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Feb 2015 - Jun 2017
North America Responsible for managing development and execution of initiatives within key pillars of Brand Marketing across major East US markets; Collegiate Marketing, Sampling Program, Product Partnerships, 360 Occasion Marketing and Sales collaboration.
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National Sampling Manager, US
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Apr 2013 - Feb 2015
North America Responsible for the overseeing the strategy and best in class implementation of the Sampling Program and Product Partnerships across North America, as well as creating tools and trainings for a 600 strong Student Marketeer Program.
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National Sampling Manager, UK
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Jan 2011 - Apr 2013
United Kingdom Responsible for the strategy and implementation of the Student Marketeer Program and Product Partnerships across the United Kingdom.
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Field Marketing Specialist
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Jul 2009 - Dec 2010
North England & Scotland Building and executing strong Sampling and Collegiate programs across the North England and Scotland ensuring a local face to a global brand both on and off campus. Close collaboration on wider Field Marketing projects across the region.
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Wings Team Leader
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Feb 2007 - Jul 2009
Birmingham, United Kingdom
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Education
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The Marketing Academy
Scholarship, Marketing -
The University of Birmingham
2.1, BSC Psychology