Owner and Coach

• Sep 2022 - Present

I offer guidance and support to mid-career professionals as they figure out what a successful, fulfilling career looks like for them. I offer guidance and support to mid-career professionals as they figure out what a successful, fulfilling career looks like for them.

Owner

• Jun 2021 - Present

I build comprehensive strategies for event and field marketing teams at B2B SaaS companies that build pipeline, increase brand awareness, and drive revenue. I build comprehensive strategies for event and field marketing teams at B2B SaaS companies that build pipeline, increase brand awareness, and drive revenue.

Owner and Maker

• Jun 2023 - Present

I make unique, hand-built ceramic pieces for your home, office, or kitchen. I make unique, hand-built ceramic pieces for your home, office, or kitchen.

Director of Community and Development

• Feb 2023 - Jun 2023

Managed the Marketers Talking Marketing podcast including recruiting guests, guest intake and communication, managing production, web updates, marketing and promotion with 6 direct reports. I was laid off due to budget constraints. Managed the Marketers Talking Marketing podcast including recruiting guests, guest intake and communication, managing production, web updates, marketing and promotion with 6 direct reports. I was laid off due to budget constraints.

Sr. Manager, Events

• Jun 2021 - Oct 2022

* Strategize and execute a variety of virtual and in-person events for some of the fastest-growing B2B startups across the tech industry to build pipeline and awareness. * Work with marketing teams to develop success metrics to measure the effectiveness of event and field marketing campaigns. * Build strategic plans for marketing teams, mapping each campaign to specific goals while identifying and utilizing individual team members' strengths and passions. * Work with marketing leaders… Show more * Strategize and execute a variety of virtual and in-person events for some of the fastest-growing B2B startups across the tech industry to build pipeline and awareness. * Work with marketing teams to develop success metrics to measure the effectiveness of event and field marketing campaigns. * Build strategic plans for marketing teams, mapping each campaign to specific goals while identifying and utilizing individual team members' strengths and passions. * Work with marketing leaders and their teams to enhance their marketing practices, developing materials and processes to help their team fulfill their quarterly goals. Show less * Strategize and execute a variety of virtual and in-person events for some of the fastest-growing B2B startups across the tech industry to build pipeline and awareness. * Work with marketing teams to develop success metrics to measure the effectiveness of event and field marketing campaigns. * Build strategic plans for marketing teams, mapping each campaign to specific goals while identifying and utilizing individual team members' strengths and passions. * Work with marketing leaders… Show more * Strategize and execute a variety of virtual and in-person events for some of the fastest-growing B2B startups across the tech industry to build pipeline and awareness. * Work with marketing teams to develop success metrics to measure the effectiveness of event and field marketing campaigns. * Build strategic plans for marketing teams, mapping each campaign to specific goals while identifying and utilizing individual team members' strengths and passions. * Work with marketing leaders and their teams to enhance their marketing practices, developing materials and processes to help their team fulfill their quarterly goals. Show less

Sr. Manager, Events

• Jun 2021 - Jun 2021

Events Lead

• Nov 2020 - Jun 2021

* Brought in 46% of all leads in 2020 despite major disruptions to the event marketing industry. * Generated $100k in revenue through sponsorship sales at virtual event programs including Chaos Conf and Failover Conf. * Demonstrated ability to collaborate among many teams and stakeholders, bringing ICs and leadership together to achieve a cohesive vision. * Passionate about executing processes to scale efficiently and effectively. * Effectively communicate objectives and goals… Show more * Brought in 46% of all leads in 2020 despite major disruptions to the event marketing industry. * Generated $100k in revenue through sponsorship sales at virtual event programs including Chaos Conf and Failover Conf. * Demonstrated ability to collaborate among many teams and stakeholders, bringing ICs and leadership together to achieve a cohesive vision. * Passionate about executing processes to scale efficiently and effectively. * Effectively communicate objectives and goals through milestones, stakeholder meetings, company updates, campaign briefs, sharing guides, etc. in formats that are easy to consume and fit the scope of the project. * Developed success metrics to measure the effectiveness of event campaigns, providing accurate and timely reporting that reflects outcomes including influenced and generated opportunities, MQLs, SQLs, expansions, renewals, and net new logos.

Events & Field Marketer

• Jul 2020 - Nov 2020

• Helped plan and execute Failover Conf, a conference of nearly 10,000 registrants that was built in under 6 weeks as a response to Covid. My support included: - Researching, evaluating, selecting, and building out all tools used including the registration form and landing pages, the webinar platform for both day-of and dry runs, Slack and onboarding with Donut, Icebreakers networking tool, CaptionMax, and Zoom for our failover plan. - Organizing and leading team trainings with… Show more • Helped plan and execute Failover Conf, a conference of nearly 10,000 registrants that was built in under 6 weeks as a response to Covid. My support included: - Researching, evaluating, selecting, and building out all tools used including the registration form and landing pages, the webinar platform for both day-of and dry runs, Slack and onboarding with Donut, Icebreakers networking tool, CaptionMax, and Zoom for our failover plan. - Organizing and leading team trainings with step-by-step guides for the day-of. - Working with partners to increase their participation and involvement by writing internal and external partner communications, working with the team to create and execute supplemental sponsorship opportunities, and developing a guide for the day-of. - Drafting external comms including attendee emails and Slack announcements. - Creating and/or maintaining several internal planning docs including the staffing plan, milestones, and run-of-show. • Manage logistics and marketing efforts for hands-on workshops ranging from entry-level, use-case specific, and advanced trainings. • Sell sponsorships and manage partner engagement for Chaos Conf, our annual user conference. • Work with colleagues on #chaosforgood project, an initiative to utilize employee contributions (time and dollars) to support organizations that reflect the values of the company and the community. • Technologies: Salesloft, Pardot, Google Suite, Zapier, Salesforce, Marketo, Data Studio, Netlify, Eventbrite, HeySummit, BigMarker, Swoogo, Zoom, Jira, Hootsuite, Asana, Outreach, Mutiny

Event Coordinator

• Nov 2019 - Jul 2020

Event Manager

• Sep 2017 - Nov 2019

Plan and execute a variety of events for nonprofit technology associations domestically and internationally. • Work with client and/or account manager to determine best dates and locations for events based on attendee locations, member feedback, competitive bookings, and pricing. • Create RFPs and conduct thorough venue searches, vetting properties based on location, cost, and functionalisty to present the best viable options to client. • Create, manage, and track event budget and… Show more Plan and execute a variety of events for nonprofit technology associations domestically and internationally. • Work with client and/or account manager to determine best dates and locations for events based on attendee locations, member feedback, competitive bookings, and pricing. • Create RFPs and conduct thorough venue searches, vetting properties based on location, cost, and functionalisty to present the best viable options to client. • Create, manage, and track event budget and invoicing, reporting to the client regularly. • Work with a team or independently to create and maintain milestones, ensuring the event is progressing on track and flagging any potential issues while offering creative and efficient solutions. • Lead weekly or bi-weekly meetings with internal teams and/or clients, providing status updates that include budget and attendance tracking, logistics updates, flagging any potential concerns and brainstorming creative and efficient solutions. • Develop and create dynamic floor plans that include all event elements, keeping attendee traffic and flow in mind. • Manage and coordinate shipping of event supplies, materials, signage, etc. • Manage and delegate to event staff, identifying staff needs and delegating tasks based on skillset and event needs. • Contract with vendors and venues, negotiating terms and conditions to ensure competitive pricing and to include protective clauses. • Researched and implemented a task management system to streamline cross-departmental communication utilized across departments. • Produce a final event wrap-up including attendee feedback, internal observations, budget vs. actuals, attendance reporting and analytics, and measuring results versus objectives. • Manage direct report, acting as coach and mentor while delegating and overseeing tasks. • Technologies: Asana, Word, Excel, Outlook, Publisher, PowerPoint, Google Suite, MailChimp, Eventbrite, RegOnline, Cvent, Constant Contact, Adobe Acrobat

Sr Event Coordinator

• Sep 2016 - Sep 2017

Event Operations Coordinator

• Aug 2015 - Aug 2016

• Developed and managed event milestones, setting dates for and tracking each task. • Managed and coordinated shipping of event supplies, materials, signage, etc. from show to show. • Handled all details of IT tradeshows with audiences ranging from 200-900 attendees. • Developed and created dynamic floor plans that include all event elements, keeping attendee traffic and flow in mind. • Participated in weekly cross-departmental committee meetings to streamline processes and… Show more • Developed and managed event milestones, setting dates for and tracking each task. • Managed and coordinated shipping of event supplies, materials, signage, etc. from show to show. • Handled all details of IT tradeshows with audiences ranging from 200-900 attendees. • Developed and created dynamic floor plans that include all event elements, keeping attendee traffic and flow in mind. • Participated in weekly cross-departmental committee meetings to streamline processes and encourage communication. • Developed and maintained relationships with repeat exhibitors, ensuring future business. • Created and implemented a variety of templates and processes to be utilized by the entire department, including a main checklist to ensure all event details are covered, to streamline the event planning process, and to communicate event details among departments. • Technologies: Asana, Word, Excel, Outlook, PowerPoint, Slack, Crowd Compass, Social Tables Show less • Developed and managed event milestones, setting dates for and tracking each task. • Managed and coordinated shipping of event supplies, materials, signage, etc. from show to show. • Handled all details of IT tradeshows with audiences ranging from 200-900 attendees. • Developed and created dynamic floor plans that include all event elements, keeping attendee traffic and flow in mind. • Participated in weekly cross-departmental committee meetings to streamline processes and… Show more • Developed and managed event milestones, setting dates for and tracking each task. • Managed and coordinated shipping of event supplies, materials, signage, etc. from show to show. • Handled all details of IT tradeshows with audiences ranging from 200-900 attendees. • Developed and created dynamic floor plans that include all event elements, keeping attendee traffic and flow in mind. • Participated in weekly cross-departmental committee meetings to streamline processes and encourage communication. • Developed and maintained relationships with repeat exhibitors, ensuring future business. • Created and implemented a variety of templates and processes to be utilized by the entire department, including a main checklist to ensure all event details are covered, to streamline the event planning process, and to communicate event details among departments. • Technologies: Asana, Word, Excel, Outlook, PowerPoint, Slack, Crowd Compass, Social Tables Show less

Events and Marketing Coordinator

• Sep 2014 - Aug 2015

• Offered excellent customer service as the first point of contact for incoming calls and inquiries. • Handled all event-related matters including sales, contracts, coordination, management, and billing. • Created processes and an event tracker for new event venue to track from prospect to contracting to post-event billing for easy reporting to owners, managers, and accounting. • Manage team of coordinators and baristas, acting as coach and mentor while delegating and overseeing… Show more • Offered excellent customer service as the first point of contact for incoming calls and inquiries. • Handled all event-related matters including sales, contracts, coordination, management, and billing. • Created processes and an event tracker for new event venue to track from prospect to contracting to post-event billing for easy reporting to owners, managers, and accounting. • Manage team of coordinators and baristas, acting as coach and mentor while delegating and overseeing tasks. • Worked with Horton Properties to utilize Horton Group’s building as an event venue while the building wasn’t in use by building a website on WordPress, creating a presence on social media and event websites, and networking with local event professionals, thus creating a profitable business within the first two months of operation. • Tripled the average daily sale at Tin Cup Coffee, Horton Group’s in-house coffee shop, through marketing, community outreach, and altering prices and product sourcing. • Technologies: Google Suite, Gmail, Facebook, Twitter, Instagram, WordPress, SquareSpace, HubSpot Show less • Offered excellent customer service as the first point of contact for incoming calls and inquiries. • Handled all event-related matters including sales, contracts, coordination, management, and billing. • Created processes and an event tracker for new event venue to track from prospect to contracting to post-event billing for easy reporting to owners, managers, and accounting. • Manage team of coordinators and baristas, acting as coach and mentor while delegating and overseeing… Show more • Offered excellent customer service as the first point of contact for incoming calls and inquiries. • Handled all event-related matters including sales, contracts, coordination, management, and billing. • Created processes and an event tracker for new event venue to track from prospect to contracting to post-event billing for easy reporting to owners, managers, and accounting. • Manage team of coordinators and baristas, acting as coach and mentor while delegating and overseeing tasks. • Worked with Horton Properties to utilize Horton Group’s building as an event venue while the building wasn’t in use by building a website on WordPress, creating a presence on social media and event websites, and networking with local event professionals, thus creating a profitable business within the first two months of operation. • Tripled the average daily sale at Tin Cup Coffee, Horton Group’s in-house coffee shop, through marketing, community outreach, and altering prices and product sourcing. • Technologies: Google Suite, Gmail, Facebook, Twitter, Instagram, WordPress, SquareSpace, HubSpot Show less

Banquet Captain

• Nov 2012 - Jun 2014

• Corresponded with guests and clients during the planning and execution of a variety of events ranging from corporate receptions, weddings, and conferences to ensure that every detail was being taken care of. • Managed post-event wrap-up to include proper filing and collecting post-event feedback. • Entered rooming lists and managed room block coordination for small groups. • Managed and lead floor staff throughout each event and made sure that they were in uniform and serving the… Show more • Corresponded with guests and clients during the planning and execution of a variety of events ranging from corporate receptions, weddings, and conferences to ensure that every detail was being taken care of. • Managed post-event wrap-up to include proper filing and collecting post-event feedback. • Entered rooming lists and managed room block coordination for small groups. • Managed and lead floor staff throughout each event and made sure that they were in uniform and serving the clients in a speedy and friendly manner according to BEO specifications. • Helped set up and run a booth at a local trade show with thousands of brides, discussing event pricing and packages with potential clients to book weddings in a new event space. • Technologies: Delphi, Excel, Word, Outlook

Front Desk Agent

• Nov 2012 - May 2013

Welcomed guests and provided them with information on the hotel’s services as well as the surrounding area. Took care of guest complaints and billing issues. Entered rooming lists in Opera for groups booked by Sales Department.

Communications and Marketing Office Asisstant

• Jan 2012 - Sep 2012

• Assisted in the planning, execution, and marketing of student engagement activities across campus. • Created and managed marketing materials for the Dining Services website and social media. • Managed requests for needed office supplies and distributed to appropriate staff per established internal procedures. • Technologies: Facebook, Twitter, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, PowerPoint

Student Manager

• Sep 2010 - Jan 2012

• Screened, interviewed, hired and trained over 50 employees. • Developed training materials for espresso employees at multiple locations. • Developed and maintained schedules for over 30 employees at multiple locations. • Developed training and down-time checklists to increase productivity. • Maintained corporate standards while providing excellent customer service and quality products. • Laid off students during slow seasons or periods of overstaffing. • Started a… Show more • Screened, interviewed, hired and trained over 50 employees. • Developed training materials for espresso employees at multiple locations. • Developed and maintained schedules for over 30 employees at multiple locations. • Developed training and down-time checklists to increase productivity. • Maintained corporate standards while providing excellent customer service and quality products. • Laid off students during slow seasons or periods of overstaffing. • Started a private facebook group for employees to help with scheduling, communication, and operational issues.

Communications and Marketing Intern

• Sep 2011 - Dec 2011

• Helped plan and execute an event honoring Hometown Heroes with over 500 guests, including military personnel and members of Congress. • Assisted in setting up and running a booth at a local fair. • Designed and uploaded content to the ARC website. • Helped plan and execute an event honoring Hometown Heroes with over 500 guests, including military personnel and members of Congress. • Assisted in setting up and running a booth at a local fair. • Designed and uploaded content to the ARC website.