Experience

Good Uncle

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Head of Brand

  • Jan 2022 - Present

• Brand Manager

  • Mar 2020 - Jan 2022

  New York, New York, United States



Kettlebell Kitchen

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Brand and Growth Strategist

  • May 2019 - Mar 2020

  - Evaluated and identified target marketing cohorts, to assess the attractiveness of growth opportunities - CEO chose for investment - Using limited resources, developed proof-of-concept B2B2C affiliate/new product pilot that resulted in the creation of new company division, projected to account for a $10 million revenue stream; launched March 2019; scaled up to 500+ members - Managed cross-functional team of 5 to develop said affiliate program, which ultimately lead to a new product… Show more - Evaluated and identified target marketing cohorts, to assess the attractiveness of growth opportunities - CEO chose for investment - Using limited resources, developed proof-of-concept B2B2C affiliate/new product pilot that resulted in the creation of new company division, projected to account for a $10 million revenue stream; launched March 2019; scaled up to 500+ members - Managed cross-functional team of 5 to develop said affiliate program, which ultimately lead to a new product chain; aligned executives on product strategy to increase brand growth - Organized cross-departmental operations, including sales, marketing, customer services, and strategy

• Marketing Manager

  • Jan 2017 - May 2019

  - Lead and managed strategic partnerships, including branded content, influencers, show sponsorships, and more - Developed, managed, and oversaw day-to-day social media strategy, including content and community management; grew social presence to reach 48k+ followers on Instagram, 18k page likes on Facebook - Identified key event opportunities for the brand; planned, coordinated, and executed all event details, including attendance of the Reebok CrossFit Games, and the NorCal… Show more - Lead and managed strategic partnerships, including branded content, influencers, show sponsorships, and more - Developed, managed, and oversaw day-to-day social media strategy, including content and community management; grew social presence to reach 48k+ followers on Instagram, 18k page likes on Facebook - Identified key event opportunities for the brand; planned, coordinated, and executed all event details, including attendance of the Reebok CrossFit Games, and the NorCal Classic - Lead new channel testing strategy for OTT initiatives



The OUT Foundation

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Marketing Manager

  • 2017 - 2018

  - Created, developed, and managed a three tier ambassador & influencer program that includes over 1,000 domestic and international members - Create and execute an engaging social media strategy to promote awareness, and acquisition of new event and donor participants - Secured over $25k+ in donations through partnership relations YoY

• Social Media Manager

  • 2015 - 2017

  Greater New York City Area



CrownTV

• United States
• Information Technology & Services
• 1 - 100 Employee

• Head of Marketing

  • 2017 - 2017

  Greater New York City Area - Identified pain points across the sales, marketing, and client relationship management functions for Fortune 500 partners - Developed enterprise marketing strategy targeting F500 brands, and universities, accounted for sales closing annual deals; includes partners like Mercedes Benz, L’Oreal, Lexus, Westfield, and REMAX - Lead creative design, copywriting, sourcing, and purchasing for various expo events - including the National Retail Federation’s Expo



The Three Company

• United States
• Wellness and Fitness Services

• Growth Marketing Manger

  • 2016 - 2017

  - Launched new business campaign across multiple platforms that resulted in an impressive increase in sales within the first 12 hours - Managed, balanced, and optimized paid media spend - Created, managed, and executed digital roadmap - Planned and executed all digital marketing, including SEO/SEM, email, social media, and display advertising



LBMG Marketing

• United States
• Advertising Services

• Digital Account Executive | Freelance

  • 2014 - May 2016

  Analyzed industry trends and competitive position to develop growth strategy