Director of Sports Construction

• Jul 2021 - Present

National Sales Manager

• Aug 2020 - Jun 2021

SURFACECO - THE SURFACE COMPANYWith over a century of experience, SurfaceCo has set the precedent for what it means to be a premium surface solutions manufacturer.Our mission from day one has been to find a better way. Our brands within the SurfaceCo family specialize in specific markets and cater to our customers. All our products are designed for safety, durability, and performance with warranties that back their ability to endure the toughest environments.The variety of products we offer allows us to provide the right surface solution for any type of facility. Today our products are highly recognized across a range of markets with high profile installations covering professional sports, government & military facilities, universities, and large corporations.For decades, we have built strong, lasting partnerships with hundreds of distributors nationwide. Together we provide exceptional products that deliver both quality and value for our customers.Wherever your journey takes you, we have the superior surface to get you there.

Manager-Track and Specialty Surfaces

• Oct 2019 - Aug 2020

Headquartered in Andover, Massachusetts, ICP Building Solutions Group is a leading producer of architectural coatings, including California Paints 2010 and Fres-Coat Velvet, the #1 house paints as rated by a leading consumer magazine for ten consecutive years. Its Recreational Products Division is the world’s largest producer of acrylic athletic surfacing materials, primarily for tennis courts, running tracks and basketball courts. Fiberlock Technologies offers the broadest and most comprehensive product lines of for mold remediation as well as lead and asbestos encapsulation.● Reporting to the Global VP of Sales, directed Territory Management team, driving sales strategy and market positioning for recently acquired product line among cross-functional team. Responsibilities included sales, lead generation, market research, planning, and key vendor management.

Director of Track

• Jun 2017 - Oct 2019

● Reporting to the Global VP of Sales, directed Territory Management team, driving sales strategy and market positioning for cross-functional team. Responsibilities included sales, lead generation, market research, planning, and key vendor management.● Developed sales plan that increased shipped sales from $3.9M to $5.2M● Recruited six new contractors in targeted states that increased overall track sales by 32% ● Directed and implemented promotional campaign that generated $2M of unique leads for sales pipeline● Developed sales tools for contractor network and territory managers● Implemented new construction market database and served on cross-functional team to integrate into corporate CRM system.

Track Sales Manager

• Jun 2016 - May 2017

Connor Sports is the market leader in sports surfacing. We have designed more sports surfacing systems than any other sports surfacing manufacturer and specialize in maple hardwood courts, vinyl and poured urethane sports flooring and vulcanized rubber track surfaces and recycled rubber sports flooring. ● Reporting to the General Manager, directed Track & Field team, driving sales strategy and market positioning for recently acquired product line among cross-functional team. Responsibilities included sales, lead generation, market research, planning, and key vendor management. ● Developed sales plan that increased shipped sales from $.7M to $2M within first six months ● Recruited two new dealers in targeted states that increases overall Connor Sales 5% ● Directed and implemented promotional campaign that drove $20M into sales pipeline, a 300% lead increase ● Developed sales tools for dealer network and territory managers, authoring first AIA approved course for track and field design and leading cross category sales initiative.

Sales Manager-Gill Athletics

• Aug 2014 - Mar 2016

Gill Athletics is the world's oldest Track & Field equipment manufacturer, and official equipment supplier to the National Federation of High Schools. ● Reporting to the National Sales Manager, Developing business plan for track and field division. Responsibilities included sales, marketing, lead generation, market research, planning, and key account management.● Implemented corporate strategic planning, market research, and product development direction that lead to an 8% growth from the previous year (FY14-15)● Initiated sales training program, delivering 50 product and sales training presentations for dealer distribution network in a 12-month period resulting in 25% increase in dealer channel sales● Executed direct marketing and sales initiative for collegiate market that generated 100 unique face-to-face contacts with 75% close rate ● Consulted on major construction projects and coordinated resources for University of Michigan, USOC Training Center, and Temple University.

PowerMax Division Manager

• Mar 2011 - Mar 2016

PowerMax is a brand launched in 2003 to address the needs of the strength and conditioning market, offering a full line of equipment and tools for the coach who wants to train the athletes to compete at their optimal performance. ● Reporting to the VP of Sales and Marketing, Manage four-person team, driving sales strategy and market positioning for propriety sports performance equipment product line among cross-functional team. Responsibilities included sales, marketing, product development, lead generation, market research, planning, and key dealer/vendor management.● Developed and executed business plan increasing sales 44% within first two years● Managed sales and marketing budget for FY12 finishing 10% under budget with 40% sales growth● Directed product research and development generating $1M in new sales over FY12-14● Led initiative that successfully integrated 6,000 SKU’s for distribution by Wayfair, Amazon, and Dick’s Sporting Goods which served as a model for other LSG brands● Successfully lead cross-functional team to have all PMX branded items registered for 5,000 Universal Product Codes and later modeled by the other LSG brands● Negotiated product sourcing arrangements lowering cost and inventory by 15% on 500 SKU’s ● Launched an event-based campaign tied to CrossFit-style competitions to introduce new products to 2,000 unique customers and generating $100K in new sales over a two year period● Implemented quality-control protocols for reviewing imported products that launched 100 product improvement projects● Supervised a team of three direct reports and directed cross-functional team project that lead to an improved instructions/warning label process to mitigate front-end liability; this process model was implemented by all other product divisions at LSG● Introduced an internship program with the University of Illinois that gave 10 students mentored work experience in a professional setting

Regional Sales Manager-Porter Athletic Equipment

• Jan 2007 - Mar 2011

Porter, recognized as the leader in the gymnasium equipment market, with basketball backstops have been used worldwide including NBA championships, The NBA All-Star Game, The NCAA Final Four Tournament, The Pan-Am Games, The Goodwill Games and The World Basketball Championship Games. ● Served on management team after sales force was dissolved and dealer network was implemented; including dealer recruitment in WI and MO, managing through a factory closing and move, and successfully retaining the largest dealer during issues of service and quality concerns● Reporting to the VP of Sales for Porter Athletics, Managed 10 state region, driving sales strategy and market positioning for recently acquired product line among cross-functional team. Responsibilities included sales, lead generation, market research, planning, and contractor management.● Directly managed all sales and marketing activity in a 10-state region that produced +$5M in annual revenue● Successfully balanced an exclusive dealer network while growing sales of open lines through varied sales channels● Performed dealer sales training, trade show coordination, customer promotions, and other marketing activities● Edited and merchandized a stock product catalog that generated $4M/+200% in annual sales● Directed four-member customer service/project management team● Developed AIA accredited presentation on track and field construction