Karlene Gilmore

Director of Marketing at PBI Research Services
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Contact Information
us****@****om
(386) 825-5501
Location
US
Skills

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5.0

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Windell E. Yancy

Karlene is the type of individual who goes over and above what she is asked to do. Her marketing skills are a tremendous asset to any sales organization. When given a task Karlene does everything possible to meet and usually exceed her goal.

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Credentials

  • Pragmatic Marketing - Price
    Pragmatic Marketing
    Nov, 2014
    - Nov, 2024
  • Pragmatic Marketing - Market and Launch
    Pragmatic Marketing
    Oct, 2011
    - Nov, 2024

Experience

  • PBI Research Services
    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Director of Marketing
      • Oct 2020 - Present

  • Gravie
    • United States
    • Insurance
    • 200 - 300 Employee
    • Director of Marketing
      • Apr 2019 - Oct 2020

  • SAP Concur
    • United States
    • Software Development
    • 700 & Above Employee
    • Director of Americas, Product Marketing
      • Dec 2017 - Apr 2019

  • Blackbaud
    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Manager, Product Marketing
      • Sep 2011 - Dec 2017

      Build and lead go-to-market strategy including competitive analysis, market trends, mapping the buying process, and ultimately creating the messaging and positioning for all key segments. Manage pricing and promotion Support sales in value selling including creating and managing ROI calculators, creating collateral, and providing competitive differentiators. Build and lead go-to-market strategy including competitive analysis, market trends, mapping the buying process, and ultimately creating the messaging and positioning for all key segments. Manage pricing and promotion Support sales in value selling including creating and managing ROI calculators, creating collateral, and providing competitive differentiators.

  • Apex Revenue Technologies
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2008 - Sep 2011

      Created and managed the marketing strategy for the organization which included a company re-brand, multi-faceted outreach, and identifying new market opportunity Generated sales collateral and supported events Created and managed the marketing strategy for the organization which included a company re-brand, multi-faceted outreach, and identifying new market opportunity Generated sales collateral and supported events

  • ShopHQ
    • United States
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • Merchandise Programmer
      • Oct 2007 - Jan 2008

  • Creative Memories®
    • United States
    • Manufacturing
    • 500 - 600 Employee
    • Product Development
      • Apr 2003 - Mar 2007

      Product concepting of consumables (stickers, paper and specialty gifts), home accessories and scrapbooking software, market analysis, and color and trend analysis. Worked with domestic and international manufactures to take product from concept to shelves. Product concepting of consumables (stickers, paper and specialty gifts), home accessories and scrapbooking software, market analysis, and color and trend analysis. Worked with domestic and international manufactures to take product from concept to shelves.

Education

  • Minnesota State University, Mankato
    MBA
    2009 - 2011
  • St. Cloud State University - Herberger Business School
    B.S., International Business and Marketing
    2000 - 2004

Community

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