Experience

Olsen Consulting

• Canada
• Software Development
• 1 - 100 Employee

• Brand & Business Development Lead

  • May 2021 - Dec 2022

  • Responsible for leading sales, marketing and creative teams. • Developed and implemented strategies for demand generation, sales process, client onboarding, client success, partnerships, recruitment and product-launches. • Project coordination and management of brand development, website development, marketing campaigns, funnels, paid ads, product management, proposals, publication articles, speaker applications, conferences, and events. • Relationship management of vendors… Show more • Responsible for leading sales, marketing and creative teams. • Developed and implemented strategies for demand generation, sales process, client onboarding, client success, partnerships, recruitment and product-launches. • Project coordination and management of brand development, website development, marketing campaigns, funnels, paid ads, product management, proposals, publication articles, speaker applications, conferences, and events. • Relationship management of vendors, product partners, prospects and industry partners. • Facilitated company vision, mission, goals, and branding exercises for CEO and team, creating a clear direction to inform business development, organizational structure, strategy and objectives. • Team facilitation and 1:1 coaching of leadership, development and communication training for improved morale, client success, project management and execution as the company grew from 8 to 21 employees. • Developed SOPs, best practices and continuous process improvement. • Selection, implementation, team adoption and maintenance of tech stack for PM, CRM, sales and digital marketing. Show less



Self Employed

• United States
• Advertising Services
• 700 & Above Employee

• Small-Business Strategy, Marketing & Development

  • Jun 2018 - Apr 2021

  • Supporting small businesses through strategy, business development, branding and digital marketing. • Project coordination and management for brand, marketing and website development. • Working with entrepreneurs and leadership teams to develop best practices, SOPs, and training programs that improved leadership, communication, efficiency, product quality, customer service and overall business results.



unINK Marketing & Creative Agency

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing & Operations Coordinator

  • Aug 2017 - Jul 2018

  Saskatoon • Cross-functional project management. Aligning creative team, account managers and clients for the execution of brand development, new website builds and digital marketing campaigns. • Selected and implemented project and information management tools such as Trello, Smartsheet and internal drive system. • Learned and honed skills to execute SEO, paid digital ad campaigns and digital analytics.



lululemon

• Canada
• Retail
• 700 & Above Employee

• Key Leader: People & Community

  • Sep 2015 - Oct 2017

  Saskatchewan, Canada • Managed a team and daily operations of a fast-paced, high-revenue retail floor responsible for on-shift revenue goals and KPIs. • Leading team to ensure an incredible guest and Educator experience. • Responsible for the ‘Community Pillar’ which included facilitating new relationships and managing communications with current and prospective community partners, ambassadors and stakeholders.



Correctional Service Canada │ Service correctionnel Canada

• Canada
• Public Safety
• 700 & Above Employee

• Behavioural Counsellor (Contractor)

  • Jun 2015 - Mar 2016

  Regional Psychiatric Center • Managed personal and work-development programs for psychiatric patients • Conducted clinical duties to improve mentally ill patients’ state of mind, productivity, work ethic, life skills and improve general capabilities • Documented and reported on patient progress throughout development programs



unINK Marketing & Creative Agency

• Canada
• Advertising Services
• 1 - 100 Employee

• Summer Intern

  • Jun 2014 - Aug 2014