Karla Wentworth
Chief Operating Officer at Intermedia Global Ltd- Claim this Profile
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Bio
Richard Leek
Karla is a charismatic and inspirational leader who empowers her team, enabling them to achieve fantastic results and be the best version of themselves. Karla has a real passion for efficiency, she maintains razor sharp focus on the true business value of any task she undertakes and ensures that her team does the same. I have witnessed first hand, Karla’s ability to deliver business transformational initiatives with outstanding results. I can honestly say that I have learnt more from Karla than any other person in my career, I will be forever grateful for her guidance and mentorship. I would jump at the opportunity to work for her again.
Richard Leek
Karla is a charismatic and inspirational leader who empowers her team, enabling them to achieve fantastic results and be the best version of themselves. Karla has a real passion for efficiency, she maintains razor sharp focus on the true business value of any task she undertakes and ensures that her team does the same. I have witnessed first hand, Karla’s ability to deliver business transformational initiatives with outstanding results. I can honestly say that I have learnt more from Karla than any other person in my career, I will be forever grateful for her guidance and mentorship. I would jump at the opportunity to work for her again.
Richard Leek
Karla is a charismatic and inspirational leader who empowers her team, enabling them to achieve fantastic results and be the best version of themselves. Karla has a real passion for efficiency, she maintains razor sharp focus on the true business value of any task she undertakes and ensures that her team does the same. I have witnessed first hand, Karla’s ability to deliver business transformational initiatives with outstanding results. I can honestly say that I have learnt more from Karla than any other person in my career, I will be forever grateful for her guidance and mentorship. I would jump at the opportunity to work for her again.
Richard Leek
Karla is a charismatic and inspirational leader who empowers her team, enabling them to achieve fantastic results and be the best version of themselves. Karla has a real passion for efficiency, she maintains razor sharp focus on the true business value of any task she undertakes and ensures that her team does the same. I have witnessed first hand, Karla’s ability to deliver business transformational initiatives with outstanding results. I can honestly say that I have learnt more from Karla than any other person in my career, I will be forever grateful for her guidance and mentorship. I would jump at the opportunity to work for her again.
Credentials
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Lean Six Sigma Green Belt
The Council for Six Sigma Certification (CSSC)Jun, 2023- Sep, 2024 -
The Fundamentals of Digital Marketing
GoogleOct, 2019- Sep, 2024
Experience
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Chief Operating Officer
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Apr 2022 - Present
Now offering services in the key pillars of marketing; data, technology and campaigns, IMG are an end-to-end growth partner to global organisations. As an owner and COO of the business, my focus is on not only continuing to offer leading marketing operations and martech services, but to grow the strengthened offering which provide our global customers with full services for their critical marketing needs. Now offering services in the key pillars of marketing; data, technology and campaigns, IMG are an end-to-end growth partner to global organisations. As an owner and COO of the business, my focus is on not only continuing to offer leading marketing operations and martech services, but to grow the strengthened offering which provide our global customers with full services for their critical marketing needs.
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What's MOps Got To Do With It?
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United Kingdom
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Marketing Services
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Podcast Host
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Dec 2021 - Present
On a mission to understand the place of Marketing Operations in the corporate landscape, as co-host we meet both Marketing and MOps leaders and ask them what MOps means inside their business. On a mission to understand the place of Marketing Operations in the corporate landscape, as co-host we meet both Marketing and MOps leaders and ask them what MOps means inside their business.
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B2B Marketing
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Argentina
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Marketing Services
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1 - 100 Employee
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Marketing Operations Expert and Hive Lead
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Mar 2021 - Present
Appointed and retained as the expert lead in "Propolis", the new B2B marketing community. Offering experienced advice, content and training on all things marketing operations in a community of professional marketers. Appointed and retained as the expert lead in "Propolis", the new B2B marketing community. Offering experienced advice, content and training on all things marketing operations in a community of professional marketers.
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Vantage Clever
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Founder & Managing Director
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Jul 2019 - May 2022
One of the leading marketing operations consultancies designed to support busy marketing departments to achieve operational excellence. Whether it’s transformation, restructure, marketing technology, process re-engineering or outsource of all operational requirements, Vantage Clever has a network of consultants who are operational experts and specialise in marketing delivery across all disciplines. Our solutions are bespoke to our clients needs and designed with efficiency at the heart of everything we do. Show less
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The Adecco Group
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Switzerland
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Human Resources Services
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700 & Above Employee
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Head of Marketing Operations
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May 2018 - Jul 2019
Responsible for the Marketing operations on all marketing activity across the group and multiple brands in the UK and Ireland. Including the implementation of Marketo and Workfront technology to automate marketing processes. Recruited specifically to define process, drive efficiency through all activity and bring automated solutions to the department. Responsible for the Marketing operations on all marketing activity across the group and multiple brands in the UK and Ireland. Including the implementation of Marketo and Workfront technology to automate marketing processes. Recruited specifically to define process, drive efficiency through all activity and bring automated solutions to the department.
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HomeServe
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United Kingdom
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Individual and Family Services
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Head of Marketing Operations
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Dec 2015 - Apr 2018
Marketing Operations oversee and perform the delivery of all marketing communications for the UK business. 56 million direct mail packs, 12 million loyalty communications plus 5.5 million policy & renewal documents. The department consists of 5 key areas - Creative Studio, Campaign Management, Production, Document Composition and Risk & Governance.I led the revolutionary project to move a significant CCM tool (GMC Inspire now Quadient) from an external supplier, into the business. This was a vision that required considerable justification to the business, as we were the first UK Company to undertake this move from PSP to client. I selected each member of the team (a combination of in house talent and external experience), identified training and development of that team and complete set up from scratch of a dynamic composition solution. The tool now produces all Marketing Communications in one place vastly improving customer experience as true omni-channel comes into play. The move has saved over considerable supplier costs, digital costs and enabled innovation throughout the Marketing department and is a key technology announcement to the City this FY. The experience has left the team holding valuable experience that is now heavily sought after by other large CCM focussed businessesAt the same time, we have implemented a new CRM system using Pega technology to and joined architecture to our CCM solution and data warehouse. Show less
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Head of Creative Operations
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Jan 2015 - Dec 2015
Words & Pictures. Now the Creative Operations team consist of the design studio and document composition to ensure all content is kept together. True CCM, end to end Customer Communications. The team are responsible for the design, composition and delivery of all Customer documents including direct and transactional mail within the busy Marketing Operations team.
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Head of Customer Loyalty
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Jul 2014 - Jan 2015
Responsible for the continued renewal strategy of our circa 3 million Customers.
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Senior Renewal Communications Manager
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Sep 2009 - Jun 2014
Document Composition SME working with print production to produce the best, personalised communications for our Customers.
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Production Manager
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Aug 2003 - May 2009
Responsible for press and print production for a full service agency. Working closely with creative to ensure we produced the most cutting edge designs within print capability as well as managing a fast paced BAU. Responsible for press and print production for a full service agency. Working closely with creative to ensure we produced the most cutting edge designs within print capability as well as managing a fast paced BAU.
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Education
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2016 - 2017
Institute of Leadership and Management
ILM Leadership & Management, Leadership & Marketing
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