Experience

Brown Communications Group
• Canada
• Advertising Services
• 1 - 100 Employee
• Creative Director

  • Oct 2023 - Present

LPi Group
• Canada
• Advertising Services
• 1 - 100 Employee
• Associate Creative Director

  • Aug 2022 - Sep 2023


Indelible Agency

• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Mar 2021 - Aug 2022

  Creative Direction, Art Direction, Creative Oo Concepting, Brand Strategy, Copywriting, Illustration, Animation, Budget Management, Studio Management. Creative Direction, Art Direction, Creative Oo Concepting, Brand Strategy, Copywriting, Illustration, Animation, Budget Management, Studio Management.



Primark

• Ireland
• Retail
• 700 & Above Employee

• Art Director

  • Mar 2020 - Mar 2021

  CLIENT LIST: Primark, Netflix, Warner Brothers, Microsoft, Sony, NBA, Disney. ROLE: Creative Direction, Art Direction, Creative Concepting, Copywriting, Illustration, Animation, Budget Management. I was responsible for the conceptualization and implementation of global, omnichannel still life brand creative. I crafted disruptive, digital-first visual narratives that lived within the Primark global marketplace. From digital advertising to social content to in-store brand assets my reach was vast within the brand. Day to day I directed still life product shoots, ideated future creative implementation, and delivered creative strategy to key stakeholders, all whilst working to tight deadlines and stringent budgets. Show less



Ulster University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Lecturer + Mentor

  • Sep 2015 - Mar 2021

  As a lecturer in Graphic Design, I teach modules in brand, advertising and typography at an undergraduate degree level. Dictated by module objectives, I deliver custom-built lesson plans, over a period of 12 weeks. As a lecturer in Graphic Design, I teach modules in brand, advertising and typography at an undergraduate degree level. Dictated by module objectives, I deliver custom-built lesson plans, over a period of 12 weeks.



Bill & Coo Paper co.

• Creative Director + Founder

  • Mar 2015 - Mar 2021

  CLIENT LIST: Diageo PLC, Ulster University, Belfast Design Week, Queens University, Blick Studios. ROLE: Art Direction, Creative Concepting, Brand Strategy, Design, Copywriting, Animation, Motion Graphics, Budget Management, Letterpress Printing. Bill & Coo Paper Co was established as a full-service design studio, with an e-commerce edge, offering typographic design products. As a design studio, I work in collaboration with local digital and creative specialists to develop innovative brand narratives. Show less



MXB Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Jan 2017 - Mar 2020

  CLIENTS: P&G (Pantene, Oral B, Gillette, Venus, Pampers, Aussie, Fairy, Lenor, Olay, Head and Shoulders, Tampax) Twitter, Tesco, Dunnes, Musgrave Group (Mace + Daybreak), Tayto/Golder Wonder, Coca Cola, Kennedy Wilson, Moypark. ROLE: Creative Direction, Art Direction, Creative Concepting, Brand Strategy, Copywriting, Illustration, Animation, Budget Management, Studio Management, Workflow Allocation. In collaboration with a curated team of strategists, ideators and copywriters, I led the creative conceptualization and implementation of brand campaigns for our extensive portfolio of global B2B, B2C and FMCG clients. Day to day, I personally built, curated, and delivered creative brand strategies and built visual brand language from the foundation up. From directing shoots to hiring new talent, my role at MXB was also leadership-centric. I line managed the entire creative team and held sole responsibility for the delegation of studio workflow. Show less



Belfast Design Week

• United Kingdom
• Design

• Founder

  • Sep 2015 - May 2017

  A grassroots initiative to champion the wealth of creative talent in Belfast, and its surrounding areas. Belfast Design Week was founded as a one-week festival to shine a spotlight on all areas of the creative industry. From talks to workshops, exhibitions to debates, we are motivated to awaken the industry and inspire the next generation. A grassroots initiative to champion the wealth of creative talent in Belfast, and its surrounding areas. Belfast Design Week was founded as a one-week festival to shine a spotlight on all areas of the creative industry. From talks to workshops, exhibitions to debates, we are motivated to awaken the industry and inspire the next generation.



Self-employed

• Real Estate
• 1 - 100 Employee

• Nomad Creative

  • Oct 2013 - Mar 2015

  CLIENT LIST: Diageo PLC, Ulster University, Belfast Design Week, Queens University, Blick Studios. ROLE: Art Direction, Creative Concepting, Brand Strategy, Design, Copywriting, Animation, Motion Graphics. As a freelance designer, I worked independently on creative ideation and implementation. In this role, I wore many hats, from seeking new business to establishing client relationships, to deploying profitable budgets. During this time I worked directly with clients in Canada, and remotely with established clients in Ireland. Show less



Walker Communications Ltd

• Book and Periodical Publishing

• Creative

  • May 2013 - Sep 2013

  CLIENT LIST: Molson Coors, Odeon Cinemas, Musgrave Group (Centra), Connswater Mall, Ulster Bank. ROLE: Art Direction, Creative Concepting, Brand Strategy, Design, Copywriting. In the role of Designer at Walker’s, I worked in collaboration with the Senior Design and Client Services team to deliver ambitious creative campaigns. From implementing creative strategy to conceptualizing campaign ideation, I worked across their eclectic portfolio of clients. CLIENT LIST: Molson Coors, Odeon Cinemas, Musgrave Group (Centra), Connswater Mall, Ulster Bank. ROLE: Art Direction, Creative Concepting, Brand Strategy, Design, Copywriting. In the role of Designer at Walker’s, I worked in collaboration with the Senior Design and Client Services team to deliver ambitious creative campaigns. From implementing creative strategy to conceptualizing campaign ideation, I worked across their eclectic portfolio of clients.



MOONEY MEDIA LIMITED

• Media Production
• 1 - 100 Employee

• Creative

  • Jan 2011 - Jun 2013

  CLIENT LIST: IRFU, Coca-Cola, Pacenotes Rally Publication ROLE: Art Direction, Creative Concepting, Brand Strategy, Design, Copywriting, Client Presentation, Animation, Motion Graphics, Print Management. My role as a Designer at Mooney Media was client-facing. I liaised directly with clients to develop client briefs, budgets and timelines. I worked in collaboration with the creative director to develop creative concepts and sourced and costed all outputs from print to digital. Show less



Mindsalt

• United States
• Design

• Graphic Designer

  • Aug 2012 - Oct 2012

  CLIENT LIST: 21C Museum Hotels, Kentucky Kingdom, Waterstep ROLE: Art Direction, Creative Concepting, Brand Strategy, Design, Copywriting, Client Presentation. My role as a Designer at Mindsalt was client-facing. In collaboration with the Creative Director, I developed creative concepts, brand narratives, and omnichannel campaigns for their portfolio of B2C clients. CLIENT LIST: 21C Museum Hotels, Kentucky Kingdom, Waterstep ROLE: Art Direction, Creative Concepting, Brand Strategy, Design, Copywriting, Client Presentation. My role as a Designer at Mindsalt was client-facing. In collaboration with the Creative Director, I developed creative concepts, brand narratives, and omnichannel campaigns for their portfolio of B2C clients.