Karla Dela Cruz

Digital Marketing Specialist at Thinklogic Media Group (TMG)
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Contact Information
us****@****om
(386) 825-5501
Location
Northern Mindanao, Philippines, PH

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Bio

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Credentials

  • Social Media Marketing Certification Course
    HubSpot Academy
    Oct, 2021
    - Oct, 2024

Experience

  • Thinklogic Media Group (TMG)
    • Singapore
    • Technology, Information and Media
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jul 2021 - Present

      Area of focus:DatabaseMarketing automation / lead nurturingSocial media presenceMarketing assets* Design, build and maintain our social media presence* Collaborate with internal teams to create landing pages and optimize user experience* Plan, execute, and measure experiments and conversion tests * Identify trends and insights, and optimize spend and performance based on the insights* Instrument conversion points and optimize user funnels * Collaborate with agencies and other vendor partners* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

    • Client Services Executive
      • Sep 2020 - Jul 2021

  • Concentrix
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Customer Service Representative
      • Sep 2019 - Feb 2020

Education

  • Xavier University - Ateneo de Cagayan
    Bachelor of Science in Business Administration, Major in Marketing Management
    2013 - 2019

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