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5.0

/5.0
/ Based on 2 ratings
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Ted McGrew

I have found Karla a true pleasure to work with. she has been most helpful with a number of projects we have worked on at Inland Press. If I have an issue, she takes care of it quickly and professionally and the quality of her work is outstanding

Bob Oliver

Karla has long been a trusted advisor on compensation issues in the Publishing space. Her work on the Newspaper Industry Compensation Survey is stellar, and her ability to translate numbers into recommendations and direction is strong. She prides herself on timely responses to problem and is a valued resource.

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Experience

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Director, Networking & Events
      • Feb 2018 - Present
    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Manager of Research and Member Services (retailed responsibilities from prior title)
      • Aug 2012 - Dec 2018

      - Plan and execute trade show conference and private member event logistics, including: session scheduling, session room layouts, menu planning, meal counts, banquet awards, attendee hotel reservations, venue liaison- Plan and execute 8 newspaper industry training conferences annually for up to 700 attendees with 100+ trade show vendors, on topics including: human resources legal, digital publishing, ad sales, executive development- Organize and execute trade show expo setup, including: booth sales to vendors, generate floor layout, arrange refreshments, select and source sponsor promotional items, ensure accurate and timely plan implementation - Identify relevant subject matter experts for conference keynote speakers; invite speakers to appear, make all travel arrangements, facilitate presentation logistics and A/V equipment- Identify and secure conference venues; review hotel contracts, assist with vendor contract negotiations- Conduct print and online ad sales for monthly trade publication, leverage prospect list to contact warm leads, employ face to face, telephone and electronic cold sales and lead generation tactics- Collaborate with third party creative professionals to generate, review and approve marketing materials, including; brochures, website content, e-blasts, conference event collateralNOTABLE CONTRIBUTIONS- Initiated and single-handedly executed new conference sponsorship sales tactics; revenues grew 65% to $56K within one year; most recent fiscal year sponsorship revenues were $83K, with continued growth projected- Analyzed industry print ad placement rates, determined internal adjustments to re-establish competitive market position, coordinated print ad layout reconfiguration with the newspaper’s concurrent redesign; promoted the updated offerings to customer base via multiple membership communication channels

    • Human Resources Research Manager (retained these duties with 2012 title change)
      • Nov 2002 - Aug 2012

      - Conduct confidential compensation surveys across 500+ newspaper organizations throughout North America; advise executives at participating publishers on survey application, survey content and compensation levels- Aggregate and analyze compensation survey data to generate the annual Newspaper Industry Compensation Survey Report, utilized as the print news industry standard for setting employee pay and benefits in organizations ranging from small independent newspapers to multibillion dollar national media conglomerates- Collaborate with 50+ client executives annually to customize Employee Attitude Survey, electronically administer survey, aggregate and analyze anonymized data, provide employee satisfaction action plan- Field general Human Resources questions from members, including inquiries on benefits, FLSA, DOL regulations, direct and indirect compensation; refer members to legal team as necessary- Handle incoming HR question calls from member base of 1100 organizations; proactively monitor 600 member Google network to provide timely responses to questions posted by clients - Conduct research to generate monthly linage report, covering ROP (Run Of Paper), inches and preprints; report provides industry comparison, opportunities for growth, identifies fiscal trends and helps establish sales targets- Serve as the Circulation Director for the company’s trade print publication with monthly circulation of 4000; perform distribution list maintenance, including changes of address and auditing for deceased membersNOTABLE CONTRIBUTIONS- Converted international subscriber base to electronic distribution of the newspaper, eliminating over $5000 annually in printing and international postage costs

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Memorial Hospital of Carbondale / Business Office / Patient Financial Services Supervisor
      • Oct 2000 - Nov 2002

      - Oversaw a team of 65 patient services representatives performing intake of over 700 patients daily across six departments, including: Emergency Room, Same Day Surgery, Cancer Treatment Center, Imaging, Laboratory Services and Inpatient Admissions- Interviewed ER patients on intake to document insurance and CPT codes; served as liaison between patients and insurance companies to facilitate claim processing- Performed insurance audits of up to 300 patient charts per day to: verify accurate insurance information, ensure correct CPT coding, confirm insurance claims advanced through billing- Monitored and analyzed patient chart errors, counseled intake staff on error resolution and reduction for: insurance information, diagnostic codes and CPT codes to reduce error rates- Trained new patient services staff in all relevant departments, including: Emergency Room Business Office, Same Day Surgery, Front Desk Admitting, Pre-Registration, Switchboard Operators, and Cashier- Investigated patient complaints to ensure compliance with hospital customer service policy standards- Served as Spanish translator to facilitate productive interactions between patients, families and staffNOTABLE CONTRIBUTIONS- Created an insurance manual trainers utilized to standardize both onboarding and ongoing training for patient intake staff; customer satisfaction surveys indicated measurably enhanced service levels- Analyzed policy and procedure handbook, identified substantial gaps and generated entirely new content; this provided a current and relevant operations manual for patient intake department staff

    • Memorial Hospital of Carbondale / Business Office / Patient Access Representative
      • Mar 1996 - Oct 2000

      - Performed patient intake registration for 50+ patients per day, including obtaining accurate contact and insurance information, explaining financial and privacy policies, and data entry for medical orders- Pre-certification and verification of insurance claims for all plan types, including: PPO, HMO, Medicare, Medicaid and Worker’s Compensation- Served as intermediary between patients and medical staff while patients awaited care to streamline communication, maintain adherence to established processes, and enhance patient care and satisfaction- Functioned as Spanish translator to facilitate productive interactions between patients, families and staff

    • United States
    • Hospitals and Health Care
    • Office Manager
      • Aug 1991 - May 1996

      - Managed all aspects of private medical practice, including: patient relationship management, marketing, accounting, office administration, human resources - Performed all accounting functions, including: A/P, A/R, collections, bank reconciliations, P&L statements, payroll, operating budgets, monthly/quarterly balance sheets - HICFA ICD-9 coding for all types of plans, including: PPOs, HMOs, Medicaid, Medicare and Worker’s Compensation - Conducted quarterly patient satisfaction surveys, aggregated and analyzed data to identify and mitigate issues; addressed any individual patient complaints that arose in relation to therapeutic team - Coordinated patient scheduling for in-clinic and in-home therapy appointments; generated employee schedules to ensure optimal patient service levels - Conducted data management and Access database maintenance activities to support practice operations, including: new patient information entry, researching missing patient information, monitoring patient billing records, chart auditing, patient appointment compliance - Created, implemented and maintained policies and procedure for how medical and administrative staff conduct patient interactions and address issue resolution

Education

  • Gonzaga University School of Leadership Studies
    Master of Arts - MA, Organizational and Servant Leadership
    2021 - 2023
  • Southern Illinois University, Carbondale
    MBA, Business Administration
    2000 - 2002
  • Southern Illinois University, Carbondale
    Bachelor of Science, Business and Administration
    1995 - 1999

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