Karla Stein

Retail Marketing Executive (Life Pharmacy) at Uniphar Supply Chain & Retail
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Location
Ireland, IE

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Experience

    • Ireland
    • Pharmaceutical Manufacturing
    • 100 - 200 Employee
    • Retail Marketing Executive (Life Pharmacy)
      • Jan 2021 - Present

      Dublin, County Dublin, Ireland

    • Ireland
    • Wholesale
    • 1 - 100 Employee
    • Sales & Marketing Manager- Ireland & UK
      • Oct 2019 - Dec 2020

      Ireland Sundrelle Ltd. is Ireland's largest Pharmacy Wholesale distributors. Supplying to 98% of pharmacies in Ireland along with department stores and beauty salons. Home to and distributor of the following brands: Cocoa Brown Tan, SoSu by SJ, Ardell, Duo Glue, Wet Brush, Hask, COLAB, O'Keefe's and many more. • Manage key retail accounts in Ireland & the UK, handling all traditional and digital strategies for all product lines, actively involved in new product development; • Work closely… Show more Sundrelle Ltd. is Ireland's largest Pharmacy Wholesale distributors. Supplying to 98% of pharmacies in Ireland along with department stores and beauty salons. Home to and distributor of the following brands: Cocoa Brown Tan, SoSu by SJ, Ardell, Duo Glue, Wet Brush, Hask, COLAB, O'Keefe's and many more. • Manage key retail accounts in Ireland & the UK, handling all traditional and digital strategies for all product lines, actively involved in new product development; • Work closely with our PR agency daily, handle influencer and expert relationships and optimize opportunities to partner and collaborate with them; • Identify industry trends and communities locally where the brands can establish relationships and use the content created from them to enhance our social media channels. Show less

    • United Kingdom
    • Wellness and Fitness Services
    • Press/Sales/Events (Start up)
      • Aug 2018 - Sep 2019

      London, United Kingdom Glow Bar is a full 360 self-care space for modern women based on Mortimer Street; Fitzrovia in the heart of central London. It has been named "London's hottest new wellness destination" by British Vogue and offerings include private infrared sauna pods, a premium self-care boutique and an adaptogen-fuelled cafe. • Managed brand partnerships and collaborations with leading global brands - Estee Lauder Companies, Selfridges, ASOS, Elemis, Becca Cosmetics, Nasty Gal among many more; •… Show more Glow Bar is a full 360 self-care space for modern women based on Mortimer Street; Fitzrovia in the heart of central London. It has been named "London's hottest new wellness destination" by British Vogue and offerings include private infrared sauna pods, a premium self-care boutique and an adaptogen-fuelled cafe. • Managed brand partnerships and collaborations with leading global brands - Estee Lauder Companies, Selfridges, ASOS, Elemis, Becca Cosmetics, Nasty Gal among many more; • Drove sales results and successfully managed multiple brand collaborations as the face and ‘go to’ person on behalf of Glow Bar London; • Organised and led biweekly “Glow Hour” events focused on a series of small-scale community building targeting women with a specific focus on topics such as well-being, crystal and spiritual healing, skincare masterclasses and wellness workshops. Show less

    • Ireland
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Events & Marketing Manager
      • May 2017 - Jul 2018

      South Beacon Quarter, Sandyford Event & Marketing manager across all three platforms, MummyPages, Magic Mum and SHEmazing. . MummyPages is Ireland's no. 1 online channel for mums (mummypages.ie) and a leading destination for mums in Great Britain (mummypages.co.uk), which combined have a monthly unique user readership in excess of 3 million. In addition to website visitors, MummyPages strong social media content reaches tens of millions of mums monthly, mostly across Ireland and Britain. Sheology comprises of a 40+… Show more Event & Marketing manager across all three platforms, MummyPages, Magic Mum and SHEmazing. . MummyPages is Ireland's no. 1 online channel for mums (mummypages.ie) and a leading destination for mums in Great Britain (mummypages.co.uk), which combined have a monthly unique user readership in excess of 3 million. In addition to website visitors, MummyPages strong social media content reaches tens of millions of mums monthly, mostly across Ireland and Britain. Sheology comprises of a 40+ strong team located in Dublin, London and Vilnius. • Coordinated events on behalf of multiple global brands including Unilever, Mondelez, Bosch, SEAT and many more; • Overall responsibility for the delivery of events from idea generation, implementation to execution, budget and analysis. Responsibilities included all production, venue management, layouts and supplier liaison; • Commercial involvement – identified new business opportunities, managed leads in database for sales team, supplied reactive briefs with experiential activity; created strong network within Irish Media Industry – maximized efficiency of spend levels without compromising on client experience. Show less

    • Ireland
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Account Manager
      • Sep 2016 - Apr 2017

      Leeson street Award-winning Business & Finance PR/Advertising Agency of the Year 2016 • Managed a selection of top FMCG, consumer and corporate clients including FUJIFILM, Butlers Chocolate, Flormar, Stafford Lynch (Tabasco) and Anchor Spirits Ireland. Previous clients included City Jet, Davy, Meagher’s Pharmacy and Weightwatchers; • Compiled and issued press releases for new product launches and regular news features and actively engaged with all print, online and broadcast media, pitching… Show more Award-winning Business & Finance PR/Advertising Agency of the Year 2016 • Managed a selection of top FMCG, consumer and corporate clients including FUJIFILM, Butlers Chocolate, Flormar, Stafford Lynch (Tabasco) and Anchor Spirits Ireland. Previous clients included City Jet, Davy, Meagher’s Pharmacy and Weightwatchers; • Compiled and issued press releases for new product launches and regular news features and actively engaged with all print, online and broadcast media, pitching features and on-brand editorials; • Managed time, budgets and resources across multiple accounts. Maintaining media monitoring and evaluations with compiled monthly reports.

    • Account Executive
      • Oct 2015 - Apr 2017

    • India
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Intern
      • Jul 2015 - Oct 2015

      County Dublin, Ireland • Drafted press releases and e-alerts daily for a broad range of clients; • Attended and contributed to brainstorming sessions, photocalls and press launches on behalf of clients and; • Drafted press coverage and conducted social media plans including Edward Dillon, Heaton’s, Insomnia, Irish Design and the Dylan Hotel.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Press and Marketing Intern
      • Jan 2015 - Apr 2015

      County Dublin, Ireland • Worked alongside the Press and Marketing Manager with a specific focus on marketing beauty, fashion brands and coordinating in-store events; • Coordinated press requests for publications and stylists and attended external meetings with brand managers for product placement in store, brands included Crème De La Mer, Versace and Shiseido; • Sat in on various conference calls with the head office in Knightsbridge London and the other stores including Manchester, Birmingham, Leeds, Liverpool… Show more • Worked alongside the Press and Marketing Manager with a specific focus on marketing beauty, fashion brands and coordinating in-store events; • Coordinated press requests for publications and stylists and attended external meetings with brand managers for product placement in store, brands included Crème De La Mer, Versace and Shiseido; • Sat in on various conference calls with the head office in Knightsbridge London and the other stores including Manchester, Birmingham, Leeds, Liverpool and Edinburgh. Show less

    • United States
    • Maritime Transportation
    • Public Relations Intern
      • Jan 2014 - Dec 2014

      Greater New York City Area The accounts I worked on are among the following: Victoria Beckham, Carven, Peter Som, Balmain and Public School. • Worked front of house, VIP guest list and directional on 14 shows during spring NYFW14 • Seeked and compiled print and digital press and formatting to send to clients on monthly basis • Collection inventory and showroom maintenance and preparation for and on-site support at fashion shows

    • Ireland
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Promotional Executive/Brand Ambassador
      • May 2012 - Oct 2013

      The Malthouse, South Block, Grand Canal Quay , Dublin 2 98FM is an independent local radio station in Dublin, Ireland, operated by Radio Two Thousand Limited, a subsidiary of Denis O'Brien's Communicorp Limited, under a sound broadcasting contract from the Broadcasting Commission of Ireland. • Communicated effectively with senior marketing managers and key stake holders within client organisation to ensure smooth implementation of client campaigns; • Provided front line services to clients, by attending events and promotional… Show more 98FM is an independent local radio station in Dublin, Ireland, operated by Radio Two Thousand Limited, a subsidiary of Denis O'Brien's Communicorp Limited, under a sound broadcasting contract from the Broadcasting Commission of Ireland. • Communicated effectively with senior marketing managers and key stake holders within client organisation to ensure smooth implementation of client campaigns; • Provided front line services to clients, by attending events and promotional opportunities; • Helped to plan and develop marketing strategy for individual events and campaigns and conducted on-air links with 98FM presenters and clients. Show less

    • Bermuda
    • Wine & Spirits
    • 700 & Above Employee
    • Bacardi Brand Activator
      • Aug 2010 - Aug 2013

      Eastpoint Business park |Fairview|Dublin 3 • Activated the brand in the minds and hearts of consumers while deploying different channels and driving digital amplification through Twitter, Soundcloud and Youtube providing live feeds.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Sales Assistant
      • Dec 2008 - Dec 2012

      Dundrum

Education

  • Fitzwilliam Institute
    PostGraduate Diploma in Public Relations & Event Management, Level 9, 2:1. With Arranged Work experience with Elevate PR
    2015 - 2015
  • Griffith College Dublin
    BA Level 8, Journalism & Visual Media, COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS
    2011 - 2012
  • Griffith College Dublin
    BA Level 7 Journalism, TV & Radio Production
    2008 - 2011
  • Alexandra College Dublin
    ENGLISH LANGUAGE AND LITERATURE/LETTERS
    2002 - 2008

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