Experience

Working Solutions CDFI

• United States
• Financial Services
• 1 - 100 Employee

• Business Consulting Officer

  • Apr 2022 - Present

  San Francisco, California, United States



Pro Consulting Group LLC

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Vice President of Sales-Latin America

  • Jun 2021 - Apr 2022

  United States



Latino Economic Development Center (LEDC)

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Program Manager Small Business Development

  • Jun 2020 - Apr 2021

  Washington DC-Baltimore Area Leads the Small Business Development Area in planning and implementing program activities in Washington, DC, Arlington, VA and Baltimore, Maryland.

• Small Business Coach

  • Jul 2019 - Jun 2020

  Washington, District of Columbia, United States Supporting small businesses in the DC Metro Area to improve operations and access to capital for growth and sustainability.



Ferretería Novex GT

• Guatemala
• Retail
• 1 - 100 Employee

• General Manager

  • Jul 2007 - May 2018

  Guatemala City, Guatemala ● Responsible for the overall administration, operation, monthly sales targets and profitability of five retail hardware stores ● Responsible for oversight of the construction, preparation and launch of three stores, and the expansion of a central warehouse and distribution center, ensuring projects were delivered on time and within budget ● Assessed market trends and expansion opportunities, competitor pricing and customer buying behavior to ensure informed business decisions were taken… Show more ● Responsible for the overall administration, operation, monthly sales targets and profitability of five retail hardware stores ● Responsible for oversight of the construction, preparation and launch of three stores, and the expansion of a central warehouse and distribution center, ensuring projects were delivered on time and within budget ● Assessed market trends and expansion opportunities, competitor pricing and customer buying behavior to ensure informed business decisions were taken promptly ● Coached each store and assistant manager in analyzing sales data by category, department, key lines of products as well as indicators for inventory performance and engaged the team in building a differentiated customer service experience ● Monitored store management teams’ performance ensuring the commercial retail strategy and procedures were well communicated and understood by all members ● Advised on store’s merchandising standards, checked promotional, seasonal and impulse displays and supervised inventory loss indicators ● Worked with operations managers and vendors to identify and procure equipment, including store display fixtures, gondolas, warehouse racks and special lighting tailored to store layouts, in order to maximize retail display potential ● Built partnerships with key vendors in order to create successful joint commercial strategies ● Monitored marketing and promotional plan results with the advertising team to ensure performance was in line with indicators identified in the multi-channel sales strategy ● Assisted the purchasing department with reviewing key product lines, inventory management, seasonal/promotional proposals and vendor rebate negotiations Show less



Finotex

• Commercial Manager El Salvador-Guatemala

  • Jun 2005 - Jun 2007

  El Salvador ● Responsible for achieving overall targets for El Salvador and Guatemala in apparel label and tag trim manufacturing ● Managed key customer accounts with all stages of commercial follow-up ● Developed and executed commercial strategies that contributed to sales growth and increased market share in both countries ● Expanded the marketing and sales work plan to participate in apparel trade shows ● Lead and coached sales teams in following up pipeline reports and understanding credit… Show more ● Responsible for achieving overall targets for El Salvador and Guatemala in apparel label and tag trim manufacturing ● Managed key customer accounts with all stages of commercial follow-up ● Developed and executed commercial strategies that contributed to sales growth and increased market share in both countries ● Expanded the marketing and sales work plan to participate in apparel trade shows ● Lead and coached sales teams in following up pipeline reports and understanding credit assessment Show less



Shell

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Retail/Commercial Sales Representative

  • Aug 2001 - Jun 2005

  San Salvador, El Salvador ● Developed new business opportunities and sales plans incorporating incentives such as loyalty programs and retail promotions together with marketing managers and Shell dealers to fulfill monthly sales and volume goals ● Worked closely with the pricing analyst to craft the weekly price strategy ensuring fuel volume targets were achieved ● Ensured all Shell retail stations complied with Shell Group requirements for HSSE procedures ● Formulated and implemented business plans tailored… Show more ● Developed new business opportunities and sales plans incorporating incentives such as loyalty programs and retail promotions together with marketing managers and Shell dealers to fulfill monthly sales and volume goals ● Worked closely with the pricing analyst to craft the weekly price strategy ensuring fuel volume targets were achieved ● Ensured all Shell retail stations complied with Shell Group requirements for HSSE procedures ● Formulated and implemented business plans tailored to the type of commercial customer (distributors, business partners, government institutions or NGOs) to achieve sales targets for both fuels and lubricants ● Coordinated with the Legal department to ensure that each commercial contract was drafted according to the negotiated terms of the B2B framework Show less