Experience

Fleet Science Center

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Marketing & Communications Manager

  • Jun 2020 - Present

  -Head of the Marketing & Communications Department. -Overseeing branding, advertising, .essaging and promotional campaigns. -Establishing the organization's positioning, identifying target audiences and developing marketing plans with specific objectives across different channels and segments. -Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. -Working in partnership with the creative team, develop creative briefs… Show more -Head of the Marketing & Communications Department. -Overseeing branding, advertising, .essaging and promotional campaigns. -Establishing the organization's positioning, identifying target audiences and developing marketing plans with specific objectives across different channels and segments. -Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. -Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital and video assets. -Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels. - Developing and managing the marketing department's budget. -Developing an ongoing media strategy, seeking high-level placements in print, broadcast and online media. -Overseeing all aspects of public-facing communications representing the organization, including social media, email marketing and content management. -Coordinating all public relations and social media to engage audiences across traditional and new media. -Leveraging existing media relationships and cultivating new contacts within business and industry media. -Managing media inquiries and interview requests and creating content for press releases, byline articles and keynote presentations. -Monitoring, analyzing and communicating PR results. -Evaluating opportunities for partnerships, sponsorships and advertising on an ongoing basis. -Building relationships with thought leaders to grow industry awareness, maintaining a keen understanding of industry trends affecting clients and making appropriate recommendations regarding communication strategy surrounding them.

• Communications Manager

  • Sep 2017 - Jun 2020

  San Diego, California -Developing an ongoing media strategy, seeking high-level placements in print, broadcast and online media. -Managing all aspects of public-facing communications representing the organization, including social media, email marketing and content management. -Coordinating all public relations and social media to engage audiences across traditional and new media. -Leveraging existing media relationships and cultivating new contacts within business and industry media. -Managing media… Show more -Developing an ongoing media strategy, seeking high-level placements in print, broadcast and online media. -Managing all aspects of public-facing communications representing the organization, including social media, email marketing and content management. -Coordinating all public relations and social media to engage audiences across traditional and new media. -Leveraging existing media relationships and cultivating new contacts within business and industry media. -Managing media inquiries and interview requests and creating content for press releases, byline articles and keynote presentations. -Monitoring, analyzing and communicating PR results. -Evaluating opportunities for partnerships, sponsorships and advertising on an on-going basis. -Building relationships with thought leaders to grow industry awareness, maintaining a keen understanding of industry trends affecting clients and making appropriate recommendations regarding communication strategy surrounding them.

• Marketing Coordinator

  • May 2014 - Sep 2017

  San Diego, California -Overseeing all aspects of social media representing the organization while fostering follower engagement. -Updating all travel and review sites, as well as the science blog, as necessary. -Monitoring the Fleet website for outdated/incorrect content and working with colleagues to update and correct online information, in both English and Spanish. -Management of all complimentary passes signed out to internal departments and outside groups and organizations. -Facilitating media… Show more -Overseeing all aspects of social media representing the organization while fostering follower engagement. -Updating all travel and review sites, as well as the science blog, as necessary. -Monitoring the Fleet website for outdated/incorrect content and working with colleagues to update and correct online information, in both English and Spanish. -Management of all complimentary passes signed out to internal departments and outside groups and organizations. -Facilitating media promotions, providing passes, flyers, and/or information. -Management and execution of press premieres and promotional events for IMAX films, incoming exhibitions, and off-site promotional events. -Performing accounting functions for the marketing department. -Management of volunteers and interns assisting the Marketing Department.

• Manager On Duty – Visitor Services

  • Sep 2013 - May 2014

  San Diego, California -Oversight of the day-to-day operations of the museum, while serving as a supervisor for the operations staff; including the direct supervision of leads, ticket counter cashiers, café staff, store staff, volunteers and other frontline staff during assigned shifts. -Reconciling any issues between ticket sales and the financial department, including shortages or overages in cash drawers. -Maintaining building security, while serving as building coordinator and primary contact for facility… Show more -Oversight of the day-to-day operations of the museum, while serving as a supervisor for the operations staff; including the direct supervision of leads, ticket counter cashiers, café staff, store staff, volunteers and other frontline staff during assigned shifts. -Reconciling any issues between ticket sales and the financial department, including shortages or overages in cash drawers. -Maintaining building security, while serving as building coordinator and primary contact for facility issues. -Demonstrating excellent customer service skills, responding promptly to customer inquiries or requests, and ensuring personnel follows customer service standards. -Developing and maintaining the documentation and training material on policies and procedures. -Analyzing and recording visitor data for planning and goal setting.



Banana Republic

• United States
• Retail
• 700 & Above Employee

• Merchandise Presentation Manager

  • Nov 2004 - Jul 2013

  Chula Vista, California -Ongoing implementation of product placement and seasonal strategies, including marketing and promotions. -Consistently contributed to driving productivity of the team to achieve store financial and expense targets. -Worked closely with the team to measure the success of brand initiatives, in-store trends, and market insights to drive growth. -Upheld a high-quality store experience for customers. -Built effective relationships with cross-divisional and store-center partners… Show more -Ongoing implementation of product placement and seasonal strategies, including marketing and promotions. -Consistently contributed to driving productivity of the team to achieve store financial and expense targets. -Worked closely with the team to measure the success of brand initiatives, in-store trends, and market insights to drive growth. -Upheld a high-quality store experience for customers. -Built effective relationships with cross-divisional and store-center partners. -Promoted store involvement in Community in Action programs. Show less