Karla Garcia

Sr. Project Manager at 360dialog (official WhatsApp Business API Provider)
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Contact Information
us****@****om
(386) 825-5501
Location
Budapest, HU

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Experience

    • Germany
    • Software Development
    • 1 - 100 Employee
    • Sr. Project Manager
      • May 2022 - Present

      I am currently a Sr. Project Manager supporting enterprise business in Europe & Latam to implement WhatsApp Business API strategies. My main activities include: - Manage existing and potential enterprise customers by explaining them our Marketing Automation solutions; - Collaboration with Meta teams about the official WhatsApp Business API documentation and product roadmap, new features and functions WhatsApp is shipping especially via API; - WhatsApp Business API education; -… Show more I am currently a Sr. Project Manager supporting enterprise business in Europe & Latam to implement WhatsApp Business API strategies. My main activities include: - Manage existing and potential enterprise customers by explaining them our Marketing Automation solutions; - Collaboration with Meta teams about the official WhatsApp Business API documentation and product roadmap, new features and functions WhatsApp is shipping especially via API; - WhatsApp Business API education; - Understand and translate the customer’s goals and match it with our existing solutions or defining custom solutions together with the team; - Being in touch with tech team, product managers, sales managers and customer support to understand what are the features and topics driving our business; Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Sr. Team Lead - Google Project
      • Sep 2020 - May 2022

      As a senior team leader, I was responsible for managing agile projects, ensuring that development teams deliver high-quality software deliveries for several customers across the globe. I'm also co-responsible for product management with our main customer, aligning the business, technical and UX requirements with the team to deliver new features, and ensuring the roadmap execution.

    • United States
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Project Manager
      • Nov 2019 - Sep 2020

      Belo Horizonte, Minas Gerais, Brazil I led the integration process between the offices in Brazil, Mexico, and the USA during Rock Content's and ScribbleLive's M&A process. As an IMO, I developed the project scopes and goals, ensuring the communication to stakeholders and ensuring technical and management resources required, in addition to identifying and managing project risks together with Executives and C-Level across all Business Units of the company through weekly alignments and 1:1 meetings.

    • Onboarding Services Team Leader
      • Sep 2019 - Nov 2019

      Belo Horizonte Area, Brazil

    • Community Analyst - Marketing for Recruitment
      • Aug 2018 - Aug 2019

      Belo Horizonte Area, Brazil Rock Content entrusted me with the mission of building something new. As a Community Analyst, I was responsible for thinking and designing a new strategy and process for recruiting technical freelancers for the Freelancer Community base. Managed marketing campaigns and creating LPs to ensure attraction and conversion, and together with the Content team, we developed a training and onboarding process for new technical freelancers. This process ensured that our main and most complex customers had… Show more Rock Content entrusted me with the mission of building something new. As a Community Analyst, I was responsible for thinking and designing a new strategy and process for recruiting technical freelancers for the Freelancer Community base. Managed marketing campaigns and creating LPs to ensure attraction and conversion, and together with the Content team, we developed a training and onboarding process for new technical freelancers. This process ensured that our main and most complex customers had access to specific writers with technical knowledge about their products.

    • Uruguay
    • Software Development
    • 1 - 100 Employee
    • Growth Leader
      • May 2017 - Mar 2020

      Uruguay As a Growth Leader I am structuring our sales process focused specifically in the US market by aligning Inbound marketing to our sales strategy. • Planning and execution of marketing and sales strategies | 100% CRM implementation • Blog management • Tech Community management • Development of graphic materials • Development of organizational communication strategies

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Director of Business Development
      • Jul 2016 - Jun 2017

      Montevideo, Uruguay. • Implementation of the Global Entrepreneur (Start Uruguay) program at national level | achieving sales growth of 200%. • Consolidation of partnerships with relevant startups and companies of the technology entrepreneurial ecosystem • Pipeline management of accounts/trainees • Implementation of NPS / 66% Promoters • Implementation of Lead Nurturing with exchange participants. • Management of national accounts • Analysis of leads and prospecting for new accounts • Management… Show more • Implementation of the Global Entrepreneur (Start Uruguay) program at national level | achieving sales growth of 200%. • Consolidation of partnerships with relevant startups and companies of the technology entrepreneurial ecosystem • Pipeline management of accounts/trainees • Implementation of NPS / 66% Promoters • Implementation of Lead Nurturing with exchange participants. • Management of national accounts • Analysis of leads and prospecting for new accounts • Management of national partners and conferences

    • Project Manager - LATAM Cooperations
      • Jan 2016 - Jul 2016

      Brazil Strengthening and consolidation of new partnerships for collaboration among professional exchange areas | New partnerships: Mexico and Argentina.

    • Sales Mentor
      • Jul 2015 - Jan 2016

      Lima Province, Peru • Coaching and mentoring for the sales team • Sales analysis

    • Project Manager - Global Intership Programme
      • Jan 2015 - Jun 2015

      Brazil • Development of market analysis, research, and segmentation • Team Management • Information Management using Podio • Customer Relationship Management • Market Expansion (Bonito’s City) - Project Manager Highlighted Award - 100% Audit Award - Best Area Award

    • Project Manager - People Management
      • Jan 2014 - Dec 2014

      Brazil • Support to operational teams • Development and implementation of strategies to members engagement • Career planning implementations • Assessment of the experience of teams and leaders - Best Member Back Office Award - Best Area Award

    • Australia
    • 1 - 100 Employee
    • Intern
      • Feb 2013 - Mar 2014

      Campo Grande - MS, Brasil - Contracts and budget management - Outsourced team management - Bid Management - Accounts payable management

    • Marketing Director
      • Feb 2011 - Dec 2012

      Campo Grande e Região, Brasil - Business viability consulting - Management of courses and trainings for students - Brand positioning management - Development of graphic materials

Education

  • Ohio University
    Executive Program, Project Management
    2023 - 2023
  • Uniderp
    Bachelor's degree, Business Administration
    2010 - 2013

Community

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