Karla D. Vélez Robles
Sr. Manager at WorkReduce- Claim this Profile
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Bio
Experience
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WorkReduce
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Manager
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May 2022 - Present
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Canvas Worldwide
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United States
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Advertising Services
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300 - 400 Employee
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Brand Strategist
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Nov 2021 - Jan 2022
Advertising for Hispanic & Multicultural Market Advertising for Hispanic & Multicultural Market
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Starcom
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United States
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Advertising Services
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700 & Above Employee
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Media Planner - Buyer
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Dec 2019 - Nov 2021
* Responsible of media planning / buying (TV, Radio, Print, OOH, Magazines and Digital) * Facebook and Instagram platforms knowledge * Develop reports that summarize the activity for each campaign * Competitives: compare direct competitors vs our client. * Monthly budget recaps by vehicle * Monthly flowchart revisions * Post Buy analysis for each plan to evidence the success * Analyze effective vehicles to ensure future campaigns * Constant communication by phone and email with vendors and clients * Analyze data results to adjust or optimized future media buys * Billing and Pre-Billing process and reconciling discrepancies, (Billing and Pre-billing) Show less
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Wavemaker
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United Kingdom
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Advertising Services
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700 & Above Employee
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Account Manager
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Feb 2019 - Sep 2019
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OMD Media Direction
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Russian Federation
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Advertising Services
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200 - 300 Employee
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Media Buyer
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May 2013 - Feb 2019
* Responsible of media buying (TV, Radio, Print, OOH, Magazines and Digital) * Develop reports that summarize the activity for each campaign * Competitives: compare direct competitors vs our client. * Monthly budget recaps by vehicle * Monthly flowchart revisions * Post Buy analysis for each plan to evidence the success * Analyze effective vehicles to ensure future campaigns * Constant communication by phone and email with vendors and clients * Analyze data results to adjust or optimised future media buys * Billing and Pre-Billing process and reconciling discrepancies, (Billing and Pre-billing) Show less
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Executive, Exchange
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Apr 2012 - May 2013
* Responsible of media buying * Monitoring media to ensure that everything run accurately so the desired media message * Accomplish day by day operational activities are accurate * Responsible of media buying * Monitoring media to ensure that everything run accurately so the desired media message * Accomplish day by day operational activities are accurate
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Cuentas
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2008 - 2010
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Education
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Universidad del Sagrado Corazón
Master’s Degree, Public Relations/Image Management -
Universidad de Puerto Rico
Bachelor’s Degree, Commercial and Advertising Art