Experience

Yokohama HPT Ltd
• United Kingdom
• Manufacturing
• 1 - 100 Employee
• Commercial Director

  • Dec 2022 - Present


Apollo Tyres Ltd

• India
• Motor Vehicle Parts Manufacturing
• 700 & Above Employee

• Country Manager UK

  • Jul 2016 - Dec 2022

  Kettering Actively developing the Apollo and Vredestein tyre brands in the UK market, expanding their marketing position and securing the best possible profitability by driving sales and marketing activity. Operational responsibility for Apollo Vredestein UK Ltd - Sales, Financial results, Marketing, Personnel and Reporting. Implementing sales activities through retailers and the sales team, developing business plans, and establishing short and long-term objectives for the… Show more Actively developing the Apollo and Vredestein tyre brands in the UK market, expanding their marketing position and securing the best possible profitability by driving sales and marketing activity. Operational responsibility for Apollo Vredestein UK Ltd - Sales, Financial results, Marketing, Personnel and Reporting. Implementing sales activities through retailers and the sales team, developing business plans, and establishing short and long-term objectives for the company. Responsible for net profitability through managing budgets, sales, prices and costs. Show less



Kumho Tyre (UK) Ltd

• United Kingdom
• Automotive
• 1 - 100 Employee

• National Sales Manager

  • Jun 2015 - Jul 2016

  United Kingdom • Sales and Channel Development • Managing, motivating and leading the team of Area Sales Managers • Monitoring collective sales team performance and ensuring the company's KPIs and business objectives are met • Maintaining and developing key account activity regionally and nationally • Nurturing and developing business relationships with key industry groups and bodies • Working closely with and supporting the internal sales team



Ibd Business Advice Group Ltd

• Business Adviser

  • May 2013 - Jun 2015

  East Midlands & North West Business Adviser specialising in assisting SMEs and owner managed businesses to address their unique challenges and develop to their full potential. Accredited Member of ibd Business Advice Group. Offering Business Management skills and experience to support smaller enterprises and those predominantly managed by their owners. Skills and Services: • Business plans • Strategic planning and objectives • Sales Team management and development • Sales and Marketing plans to… Show more Business Adviser specialising in assisting SMEs and owner managed businesses to address their unique challenges and develop to their full potential. Accredited Member of ibd Business Advice Group. Offering Business Management skills and experience to support smaller enterprises and those predominantly managed by their owners. Skills and Services: • Business plans • Strategic planning and objectives • Sales Team management and development • Sales and Marketing plans to deliver business development • Developing and delivering training courses • Personnel processes and structures • Quality Assurance and Improvement processes • MI and reporting systems Show less



Group Tyre UK

• United Kingdom
• Wholesale

• Managing Director

  • Sep 2008 - Apr 2013

  Runcorn, Chesire • Working with the Board of Directors to agree the company’s strategic direction, ensuring achievement of objectives in line with business plan, reporting progress against strategic and operational KPIs, including annual budgets • Leading a team of experienced managers (Sales, Marketing, Finance, Purchasing and IT/Systems), including coaching and development as well as departmental budgets. • Building and maintaining strong profitable business relationships with key national customers and… Show more • Working with the Board of Directors to agree the company’s strategic direction, ensuring achievement of objectives in line with business plan, reporting progress against strategic and operational KPIs, including annual budgets • Leading a team of experienced managers (Sales, Marketing, Finance, Purchasing and IT/Systems), including coaching and development as well as departmental budgets. • Building and maintaining strong profitable business relationships with key national customers and major suppliers (UK, European and Far Eastern), including high level negotiations • Selected Contributions: ~ 2008/9 - Led an internal review of the group’s structure and efficiency, leading to introduction of new strategic plan and amendments to Shareholders Agreement ~ 2009/10 – Implemented core KPIs and minimum standards to increase consistency across the group, covering finance, sales operations, purchasing/stock levels, and IT structure; developed online B2C offer/website ~ 2010/11 - Managed significant restructuring projects following change to group companies/membership; introduced new exclusive push brand ~ 2011/12 - Restructured head-office functions to achieve 30% overhead reduction; implemented new sell-out pricing process/structure to maximise competitiveness and profitability

• Director of Commercial Operations

  • Jun 2004 - Sep 2008

  Runcorn, Cheshire • Managing Sales & Marketing in all sales channels and the portfolio of exclusive imported push brands • Responsible for the head office sales team – Sales Manager, Regional Sales Managers, and the Marketing Manager • Selected Contributions: ~ Secured BMW UK Tyre Programme tender in 2007 and retained to date ~ Secured tender for Pendragon (Stratstone/Evans Halshaw) tyre programme ~ Porsche Tyre Programme sales grew from £2m to £5m in 4 years ~ Launch and ongoing marketing… Show more • Managing Sales & Marketing in all sales channels and the portfolio of exclusive imported push brands • Responsible for the head office sales team – Sales Manager, Regional Sales Managers, and the Marketing Manager • Selected Contributions: ~ Secured BMW UK Tyre Programme tender in 2007 and retained to date ~ Secured tender for Pendragon (Stratstone/Evans Halshaw) tyre programme ~ Porsche Tyre Programme sales grew from £2m to £5m in 4 years ~ Launch and ongoing marketing and of new imported brands ~ Implemented corporate rebranding, from creative design, internal and external launch and PR of new Corporate Identity



Michelin

• France
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Key Account Manager

  • Nov 2002 - Jun 2004

  Stoke-on-Trent, United Kingdom Reporting to the UK Sales Manager (Passenger Tyres) with overall responsibility for specific account/account group, managing both the customer facing functions in sales and the back office process functions affecting the customer, e.g. finance, logistics, marketing, IT/Systems. Responsible for team of local account managers.

• Customer Marketing Manager

  • Jul 2000 - Nov 2002

  Stoke-on-Trent, United Kingdom Trade Marketing activities for UK customers UK implementation of pan-European or global brand marketing and corporate marketing initiatives Creating and designing UK specific actions and bespoke activities for UK customers, supporting specific customers’ business development plans Geo-demographic and customer sales development tool Created, launched and managed a new UK customer loyalty/incentive programme Responsible for managing departmental budget

• Project Manager - UK, InfoRoute

  • Oct 1998 - Jul 2000

  Stoke-on-Trent, United Kingdom • Part of global project to computerise sales operations - introducing laptops, email, sales reporting and CRM tools to the UK sales team • Working in a pan-European project team representing the specific requirements of the UK sales function during adaptation of the purchased system • Planning and implementing roll-out including training of users, then ongoing development of the system and programmes post roll-out

• Various Account Management Roles

  • Feb 1995 - Oct 1998

  • Managing a portfolio of distributors/retail customers • Developing sales through sell-out support actions, trade marketing offers, sales promotions and retail sales training • Interim Office Manger of a sales office for its final 6 months of operating before closure – managing resources and service levels during the period of compulsory redundancies