Experience

KPWcomms

• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Associate

  • Jan 2022 - Present

  • Delivering results for clients with compelling communications campaigns that capture the imagination of reporters and seamlessly integrating key messaging into the news cycle • Crisis communications and issues management support for a variety of clients from governments to NGOs, individuals and corporations • Delivering results for clients with compelling communications campaigns that capture the imagination of reporters and seamlessly integrating key messaging into the news cycle • Crisis communications and issues management support for a variety of clients from governments to NGOs, individuals and corporations


Vierimaa Consulting Inc.
• Owner

  • Jan 2022 - Present


CBC

• Guatemala
• Food and Beverage Services
• 700 & Above Employee

• Network Radio News Program Producer

  • Oct 2020 - Jan 2022

  • Commission and plan content for CBC Radio News' World Report, Canada’s most listened to national newscast• Backfill as Senior Assignment Producer of The National, the CBC’s flagship national television newscast• Backfill as Network Assignment Producer and Senior Producer domestic, and foreign as needed

• Network Assignment Producer

  • Jul 2019 - Oct 2020

  • Assignment editor for CBC News Network and Weekend Network News• Backfill for domestic, foreign assignment editor as well as The National assignment editor• Coordinated and arranged ongoing coverage of death of George Floyd, Nova Scotia Mass Shooting, Newfoundland Blizzard, COVID-19 early days when it arrived in Canada• Liaise with local, national and international broadcast partners including Radio-Canada, BBC, CBS, NBC, CNN, Reuters and FSN to help facilitate coverage, feeds, remotes and live coverage Show less

• Local/Regional Assignment Producer

  • Dec 2017 - Jul 2019

  • Primary focus is to plan, conceive, organize, and develop the production and realization of news programming for television, radio, and online at CBC Toronto on weekends, working closely with Radio-Canada and CBC National News• Responsible for ensuring that work adheres to CBC journalistic and/or program policies, standards and practices• Assigning and vetting stories and program ideas and concepts. Assign, research, gather, write and edit material for all platforms. • Responsible for planning, organizing and coordinating coverage in conjunction with various CBC platforms• Backfill as Senior Assignment Producer, Senior Radio News Producer, Metro Morning Producer• Trained in Radio Producing, Polopoly, Dalet, Avid MediaCentral• Led coverage logistics for Van Attack vigil, Danforth attack, Raptors Parade• Breaking news around politics, investigations around Bruce McArthur and other policing within the city of Toronto Show less



Global News

• Greece
• Media Production

• Assignment Editor (Global Toronto-Management)

  • Aug 2015 - Dec 2017

  • Manage team of 30+ assignment coordinators, camera operators and microwave/SNG technicians • Support and lead network decision making on breaking news • Manage the news resources by overseeing the assignment of camera, reporters and communication of upcoming assignments to staff • Provide leadership and communication between employees and news management • Lead and conduct regular editorial production meetings • Generate, pitch and come up with original angles for daily news stories as well as plan the roll-out of the story across all platforms, including online • Generate and maintain a thorough assignment file with look ahead and follow up stories, both short-term and long-term • Work closely with the noon show producer and online team to generate content, lives, streamed content and meet “right now” deadlines • Experienced in front-line Human Resource management including: short-term and long-term disability, workplace injury (WSIB), performance management, re-organization, on-boarding, off-boarding • Ensure proper staffing of the assignment desk • Assist in planning long-term goals and objectives • Liaise with producers for editorial and production requirements of daily shows • Maintain schedules for Global Toronto news employees and resources, including replacement and vacation schedules • Monitor and account for Global Toronto production costs, overtime and other incremental spending • Provide training and guidance to editorial personnel and evaluate their progress • Provide guidance to news staff on ethics and legalities of news coverage Show less



CTV News

• Canada
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Assignment Editor (CP24-Union)

  • Sep 2014 - Aug 2015

  • Work with producers and management to facilitate continuous and update live coverage of stories across the GTA• Liaise with local, national and international broadcast partners including CTV, ABC, NBC, CNN, ABC (Australia), 7News (Australia), Reuters and APTN to help facilitate coverage, feeds, remotes and live coverage• Manage reporters and camera crews while working with show producers and writers to turn around information as quickly as possible• Monitoring scanners, making calls and chasing guests as required• Developing sources to keep CP24 ahead of the competition when it comes to breaking news, and acquiring guests Show less

• Anchor/Reporter/Digital (CTV News Northern Ontario)

  • May 2012 - Sep 2014

  • Gained experience and proficiency in areas including producing, assigning, weather anchoring, news anchoring, line-up, live reporting, live interviewing, and developing the web presence for CTV Northern Ontario• Reported for Bell Media properties including DNS (CTV's syndication service), CTV News Channel, CP24, CTV News Toronto, 580CFRA Ottawa and CFAX1070 Victoria• Lead reporter for politics and education• In charge of transitioning the station from a Toronto operated website to a self-sufficient website using the Polopoly CMS• Developed a more comprehensive web strategy that integrates our web presence with our on-air product• Proficient with WSI TruVu Max, Leitch/Harris editing, Final Cut Pro, Gateway, Gateway Lite, iGateway, Polopoly, FTP transfers, Dejero 20/20 and iOS platforms• Regularly working with the CTV Domestic News Service (DNS) Desk, DNS Toronto Desk, CTV Toronto and CP24 to book feeds, assist in coverage coordination and more. Show less

• Producer/Writer (Canada AM)

  • Feb 2012 - Apr 2012

  • Responsible for working along side the Assignment Editor and senior producers to come up with segment ideas and prepare them for broadcast• Writing scripts, bumpers, teasers, and questions for on-air hosts; create research packages, and pre-interview subjects• Writing news updates and updating visuals as required• Worked with resource desk, video producer, & graphics as required



Legislative Assembly of Ontario

• Canada
• Legislative Offices
• 400 - 500 Employee

• Special Assistant (Communications) - MPP Rick Bartolucci

  • Jun 2011 - Oct 2011

  • Responsible for liaising with government ministries and community partners to organize and execute funding and other miscellaneous announcements • Wrote speaking notes, speeches, and press releases as well as answered inquiries from local media in conjunction with communications staff at the Ministry of Municipal Affairs and Housing • Collaborated with ministry and other government staff on issues management • Served as Campaign Co-Chair in the successful re-election of Bartolucci in the October election. Show less



CRTC

• Canada
• Telecommunications
• 200 - 300 Employee

• Advocating for the importance of local broadcasting

  • Dec 2009 - Dec 2009

  My testimony in front of the Canadian Radio-television and Telecommunications Commission in regards to the future of conventional broadcasting. From December 9th 2009. My testimony in front of the Canadian Radio-television and Telecommunications Commission in regards to the future of conventional broadcasting. From December 9th 2009.