Karishma Goomer
Group Account Director at Ogilvy Canada- Claim this Profile
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Bio
Karen Tam - Fractional CMO for technology startups
Karishma was an absolute pleasure to work with and added a ton of strategic value to our clients and our agency's business. She is a smart, passionate, strategic thinker who is able to find the right insight to connect consumers to brands. With her depth of experience in many categories and her leadership and coaching skills, we were able to successfully elevate the profile of the agency and improve the marketing knowledge of our team. She is hardworking, motivated and dedicated to doing the right thing for our client's business and is a real asset to any team.
Prashant Verma
Karishma is an affable team player who believes in solving every business problem after plenty of rigour. Her warmth brings a lot of positivity to every project team. She brings solid cultural nuances on the table that help in arriving at deep rooted ideas. Karishma is also a very good team leader who invests time in grooming her team.
Karen Tam - Fractional CMO for technology startups
Karishma was an absolute pleasure to work with and added a ton of strategic value to our clients and our agency's business. She is a smart, passionate, strategic thinker who is able to find the right insight to connect consumers to brands. With her depth of experience in many categories and her leadership and coaching skills, we were able to successfully elevate the profile of the agency and improve the marketing knowledge of our team. She is hardworking, motivated and dedicated to doing the right thing for our client's business and is a real asset to any team.
Prashant Verma
Karishma is an affable team player who believes in solving every business problem after plenty of rigour. Her warmth brings a lot of positivity to every project team. She brings solid cultural nuances on the table that help in arriving at deep rooted ideas. Karishma is also a very good team leader who invests time in grooming her team.
Karen Tam - Fractional CMO for technology startups
Karishma was an absolute pleasure to work with and added a ton of strategic value to our clients and our agency's business. She is a smart, passionate, strategic thinker who is able to find the right insight to connect consumers to brands. With her depth of experience in many categories and her leadership and coaching skills, we were able to successfully elevate the profile of the agency and improve the marketing knowledge of our team. She is hardworking, motivated and dedicated to doing the right thing for our client's business and is a real asset to any team.
Prashant Verma
Karishma is an affable team player who believes in solving every business problem after plenty of rigour. Her warmth brings a lot of positivity to every project team. She brings solid cultural nuances on the table that help in arriving at deep rooted ideas. Karishma is also a very good team leader who invests time in grooming her team.
Karen Tam - Fractional CMO for technology startups
Karishma was an absolute pleasure to work with and added a ton of strategic value to our clients and our agency's business. She is a smart, passionate, strategic thinker who is able to find the right insight to connect consumers to brands. With her depth of experience in many categories and her leadership and coaching skills, we were able to successfully elevate the profile of the agency and improve the marketing knowledge of our team. She is hardworking, motivated and dedicated to doing the right thing for our client's business and is a real asset to any team.
Prashant Verma
Karishma is an affable team player who believes in solving every business problem after plenty of rigour. Her warmth brings a lot of positivity to every project team. She brings solid cultural nuances on the table that help in arriving at deep rooted ideas. Karishma is also a very good team leader who invests time in grooming her team.
Experience
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Ogilvy Canada
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Canada
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Advertising Services
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1 - 100 Employee
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Group Account Director
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Jul 2021 - Present
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Account Director
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Nov 2019 - Jul 2021
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Juniper Park \ TBWA
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Canada
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Advertising Services
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1 - 100 Employee
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Account Director (Contract)
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May 2019 - Nov 2019
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Sid Lee
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Canada
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Advertising Services
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400 - 500 Employee
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Account Director
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Jul 2018 - Apr 2019
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Balmoral Multicultural Marketing
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Toronto, Canada Area
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Account Director
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Nov 2017 - Jun 2018
Led the pitch efforts of the agency for an MNC to capture growth in the multi-cultural segments. Assignment encompassing consumer research and insight mining, retail understanding, go-to-market strategy development. Led the pitch efforts of the agency for an MNC to capture growth in the multi-cultural segments. Assignment encompassing consumer research and insight mining, retail understanding, go-to-market strategy development.
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MullenLowe Lintas Group
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India
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Advertising Services
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700 & Above Employee
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Associate Vice President
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2010 - 2017
As an AVP – reporting in to the head of the Unit, I was directly responsible for managing the brands assigned to me with my teams. Through my tenure of over 7 years – I had the opportunity to be a part of multiple (Packaged Consumer Goods) categories from Unilever including foods, household care and oral care. Some of the brands that I directly managed the advertising mandates for included: India - Closeup, Pepsodent (Signal), Domex, Cif, Kissan (market leader brand of ketchups and jams), & Knorr Regionally – Sunlight (dish wash powder), Astra & Blueband (margarine), & Domex I had the opportunity to lead a brilliant team - of 5 account people and multiple others; across planning and creative functions to win close to 70% of the business pitched for (over the tenure). ProEase – a women’s hygiene brand being the most notable of them. I was eventually a part of the final brand design and communication rollout for the same. Show less
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Account Supervisor
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2008 - 2010
Reporting to the AVP; my role was to manage the day to day operations of my assigned portfolio. I also actively participated in multiple pitches; most of which were in a winning cause. My portfolio of brands included: Godrej Hershey’s, Kingfisher Airlines, Star Television Network, & Kotak Life Insurance The new business pitches converted include – John Hopkins (communication directive under Govt. Of India to raise AIDS awareness), D’décor (luxury home furnishings) and Godrej Nupur Mehndi (hair color) Show less
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TBWA\Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Account Supervisor
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2005 - 2008
As an Account Supervisor at TBWA – my role was to run the operations for Standard Chartered Bank, Beirsdorf India (Nivea and Hansaplast), Platinum (Luxury Jewellery) , Samsonite and American Tourister. I was also an integral member of the team that successfully launched multiple brands in India including Nivea for Men, Nivea Visage, and the re-launch campaign for Platinum Guild of India. As an Account Supervisor at TBWA – my role was to run the operations for Standard Chartered Bank, Beirsdorf India (Nivea and Hansaplast), Platinum (Luxury Jewellery) , Samsonite and American Tourister. I was also an integral member of the team that successfully launched multiple brands in India including Nivea for Men, Nivea Visage, and the re-launch campaign for Platinum Guild of India.
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Education
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2001 - 2004
University of Mumbai
Bachelors in Mass Media, Advertising -
2017 - 2017
Indian Institute of Management Kashipur
Executive Certificate Program in Digital Marketing, Digital Marketing
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