Experience

GK3 Capital

• United States
• Advertising Services
• 1 - 100 Employee

• Manager of Growth Strategy

  • Nov 2022 - Present



Prodigal

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Jan 2022 - Nov 2022



New Breed

• United States
• Professional Services
• 1 - 100 Employee

• Senior Growth Strategist

  • Apr 2021 - Aug 2021

  From revenue model visualizations to persona and ICP development, growth strategy at New Breed allowed our teams to set the stage for fast and continuous client acquisition and retention.

• Client Experience Lead

  • Mar 2019 - Apr 2021

  It's no secret that client experience fuels growth and success. I worked on macro strategies for improving client experience, including building robust feedback mechanisms to understand that experience in detail.

• Content Lead

  • Feb 2018 - Mar 2019

  Copy is much more than words on a page. I focused on departmental strategies for understanding and developing copy at every point in the creation process, from persona design to final edits.

• Marketing Copywriter/Inbound Journalist

  • Jan 2016 - Jan 2018

  I worked with cross-functional sales and marketing support teams to develop clients' web and inbound content, including sales enablement assets, blog posts, white papers, ebooks, editorial calendars and paid advertising campaign materials.



ESL FACEIT Group - EFG

• Germany
• Computer Games
• 1 - 100 Employee

• Contributing Editor

  • Jun 2014 - Jul 2017

  Watched and reviewed tournament play. Produced assigned written material on tight deadlines. Developed story ideas and interview questions. Worked with content managers and editors to construct and meet publication schedules.



FoodScience, LLC

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Copywriter/Assistant Brand Manager of Content

  • Aug 2014 - Jan 2016

  Managed content creation team workflow. Managed advertising communications including editorial calendar and results tracking. Created copy for catalogs, packaging, multiple company blogs, white papers, videos, print advertisements, emails, social sharing and internal communications. Edited existing company materials. Designed brand concepts and advertising campaigns with graphic designers and marketing and division leads. Trained cross-functional teams in content marketing and lead development.



Greater Burlington YMCA

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Coordinator

  • Apr 2014 - Aug 2014

  Burlington Area, Vermont Coordinated events marketing and materials across all departments. Developed and distributed fliers, advertisements, brochures, newsletters, postcards, etc. Wrote and edited print materials. Led social media initiatives and community management. Created original, location-specific collateral to support branding and marketing efforts of the larger YMCA of the USA organization. Researched market trends and developed reports.



Seventh Generation

• United States
• Consumer Goods
• 1 - 100 Employee

• Social Media Specialist

  • Apr 2013 - Mar 2014

  Created and shared consistently branded marketing collateral for company social media platforms, including Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and Vine. Edited external e-mail communications and subject lines. Produced company blog content. Developed and executed content calendar. Worked with brand managers and creative teams to solidify brand voice on digital platforms. Responded to customer service inquiries via social media platforms.



FoodScience Corp

• Copywriter and Social Content Creator

  • Jan 2012 - Apr 2013

  Created consistently branded marketing material, including packaging and catalog, for six divisions. Designed and executed e-mail campaigns. Worked with graphic design, SEO specialist, web and social media teams to create online and print advertisements, newsletters and white papers. Edited all existing company material. Maintained content creation and wrote weekly posts for five blogs. Maintained customer communications via Twitter, Facebook and Pinterest.

• Account Representative

  • Mar 2011 - Jan 2012



HomeClick, LLC

• United States
• Retail
• 1 - 100 Employee

• Freelance Writer

  • 2011 - 2011



Wenner Media

• Editorial Intern

  • 2009 - 2009

  Greater New York City Area Contributed weekly material to online publication, fact checked, researched, transcribed, proofread, and developed leads and story concepts.