Head Of Content

• Jun 2022 - Present

Content & Social Media Manager / Product Launch Manager

• Jul 2021 - Jun 2022

Content Marketing Manager & Strategist

• Feb 2017 - Nov 2020

Harv Eker International (HEI) is a top personal growth company based off of the teachings of T. Harv Eker — #1 New York Times best-selling author of the book “Secrets Of The Millionaire Mind" — with approximately 3 million students world-wide. Main Achievements: * Team Management & Restructure: Hired and managed a team of 15+ people including internal team members and third party vendors. Structured the content team to include an SEO team, ads team, Copywriter, Social Media Strategist, Social Media Manager. Completely revamped how the content team looked at KPI's and gave concrete ownership to each team member including social media managers, writers, and video editors. * Video Production: Implemented the first turn-key video marketing strategy with the goal of increasing engagement and traffic from search engines, video sites and social media. As a result, organic traffic increased by 50% in less than 1 year, and T. Harv Eker's YouTube Channel grew 5x in less than 2 years. * Created over 15 new lead magnets, including ebooks, webinars, whitepaper, surveys/quizzes, infographics/guides resulting in a 30% increase in email signups. * Implemented a "Forever Funnel": To get less reliant on monthly launches and campaigns, I helped put together "The Forever Funnel" which is a 6-month email sequence of a logical progression of courses based on where a user entered the funnel via content and lead magnets. * Content Calendar Revamp: Email rates were consistently dropping so I changed how we used email to focus more on good content and less on constant promotions which increased open rates by 15% and click-through-rates by 6%.

Editor and Content Marketing Manager Mindvalley

• May 2014 - May 2017

Mindvalley Academy Blog Chief Editor: Owned the Mindvalley Academy content marketing production and optimization process end-to-end from initial concept to strategy to research, approvals, fact-checking, keyword research, editing, and final proofing. Responsible for the content and quality across all Mindvalley publications. Content Marketing Strategy & Management: Managed the Mindvalley editorial calendar for content marketing across social media, blogs, and email lists. Established the workflow for requesting, creating, editing, publishing, and retiring content. Managed a team of writers, designers, social media specialists, content marketing, and SEO specialists. Collaborated with production teams and sales professionals to produce relevant content that meets the needs of key stakeholders and our audiences. Created content campaigns that further Mindvalley's brand identity and increase virality, engagement, and organic traffic. Identified new content opportunities and innovated on content marketing strategies. Main Achievements: * Generated USD $2 Million+ in annual revenue through organic traffic via strictly content. * Built content based on traffic strategy that has generated over 100 million impressions annually. * Growth of Mindvalley Academy social media (Facebook fans) from 5K to currently over 1+ million fans. * Generated 1.3 million+ (2015) and 4 million+ (2016) of new blog visitors. * Managed a core Content Marketing team of 10+ people on an ongoing basis. * Worked directly with a NY Times Bestselling Author of "The Code Of The Extraordinary Mind" to produce author-branded content for existing and new audiences.

Operations & Business Development Executive

• Dec 2011 - Jan 2014

Agency MAMA is a global “Living Media” agency in the heart of New York City. Living Media is a term MAMA coined to highlight our dedication to creating a provocative, two-way conversation around You! Account and Project Management: Oversaw smooth running of accounts and client relations. Consulted with clients to identify their needs beyond the project, prepared proposals and marketing reports, and coordinated with other functions within the company to ensure objectives are met. New Business Development: Identified, engaged, and secured new clients. Operations Management: Managed operational workflow of departments. Hired, trained, and coordinated team management and HR, including handling payroll. Main Achievements: * Managed the operations of over 50+ employees * Managed over 12 accounts (clients from entertainment and F&B industries)

Standards and Social Dialogue Research Assistant

• May 2010 - Aug 2011

Main Achievements: • With the Standards & Social Dialogue team, assisted drafting SPROUT project, aiming to adapt and streamline industrial relations and labor market governance mechanisms in Indonesia. • Developed a concept note for ILO technical assistance for the Indonesian Government and social partners to strengthen implementation of ILO Conventions. • Facilitated stakeholder meetings with constituents of the national labor court system (government officials and union leaders) to help devise policies and systems that will alleviate their needs and challenges.

Asia Division

• Jan 2010 - May 2010

Main Achievements: • Provided research assistance for a published HRW report tracking criminal defamation in Indonesia. • Monitored and drafted reports on human rights conditions in Indonesia specific to intergovernmental corruption and education and undertook discrete thematic research. See: http://www.hrw.org/sites/default/files/reports/indonesia0510webwcover.pdf • Translated legal documents into Bahasa Indonesia, prepared responses to the media about issues related to human rights violations in Indonesia, and other relevant administrative duties.

Communications and Child Protection

• Oct 2007 - Apr 2008

• Compiled and wrote a Country Profile on the Status of Women and Children of Indonesia based on UNICEF data, the National Indonesian Statistical Agency, and the Indonesian 2007 MDG Report. • Compiled comprehensive, reader-friendly information booklet highlighting the socio-economic disparities of Indonesia to present to UNICEF Indonesia network and audiences. • Generated an E-Learning course website to raise knowledge, sensitivity, and awareness pertaining to child rights and protection within various Indonesian communities.