Karina Kipnis

Digital Content Manager at NorthShore Loyalty
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Contact Information
us****@****om
(386) 825-5501
Location
Northbrook, Illinois, United States, US
Languages
  • Russian Professional working proficiency

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Credentials

  • Google Digital Garage Certification
    Google
    Oct, 2021
    - Nov, 2024
  • Google Analytics
    Google
    Mar, 2022
    - Nov, 2024
  • Competitive Analysis and Keyword Research
    Semrush
    Apr, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Apr, 2022
    - Nov, 2024

Experience

  • NorthShore Loyalty
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Content Manager
      • Jan 2022 - Present

      - Curated creative and valuable content for various social media platforms to maximize engagement by 219%. - Analyzed data using Semrush and developed effective SEO strategies to increase organic traffic. - Communicated with clients on a regular basis by updating them on marketing initiatives. - Wrote 30 blog pieces and created website copy on regular schedule, according to client branding, with good SEO practices.- Researched and observed digital marketing landscape for trends and ideas to implement into social media strategy.

  • Illinois State University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Research Assistant
      • Aug 2021 - Dec 2021

      - Conducted a systematic search on the various language intervention methods utilized across adult populations using a multitude of databases. - Managed entire project life cycle from initial concept through final delivery, utilizing over 20 resources. - Recorded findings on an excel spreadsheet and prepared written documentation detailing research interpretations. - Conducted a systematic search on the various language intervention methods utilized across adult populations using a multitude of databases. - Managed entire project life cycle from initial concept through final delivery, utilizing over 20 resources. - Recorded findings on an excel spreadsheet and prepared written documentation detailing research interpretations.

  • Personalize 4U
    • Social Media Marketing Intern
      • Nov 2020 - Jan 2021

      - Created cohesive marketing of personalized products to increase brand awareness and drive leads.- Utilized the Instagram Insights tool to assess analytical data obtained from social media activities and campaigns.- Diversified Instagram platform by implementing Instagram highlights and expanding reach by 105% to younger audience. - Created cohesive marketing of personalized products to increase brand awareness and drive leads.- Utilized the Instagram Insights tool to assess analytical data obtained from social media activities and campaigns.- Diversified Instagram platform by implementing Instagram highlights and expanding reach by 105% to younger audience.

Education

  • Illinois State University
    Bachelor of Science, Communications Sciences and Disorders
    2018 - 2022

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