Experience

Catalyst Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Writer

  • Dec 2019 - Present

  - Manage one direct report–a marketing copywriter–who supports me on a range of projects, particularly email marketing campaigns. - Use relationships with key internal stakeholders to determine the most effective way to present material and information and to produce compelling and creative communications. - Collaborate with leaders across the GMC (Global Marketing & Communications) and C&C (Community & Convening) teams to determine goals and KPIs for marketing campaigns for Catalyst events. These include Catalyst’s two premier annual fundraisers, the Catalyst Awards and Catalyst Honours. - Drive the writing, editing, and project management of email communication plans aligned to strategic objectives, including target audience and key messaging. Measure and adjust marketing campaigns in real time. - Use metrics to guide marketing and communications decisions, including Google Analytics and data from our email marketing platform, Constant Contact. - Manage the writing, editing, and project direction of Catalyst’s monthly newsletters, distributed to a list of thousands of supporters. Work with key internal stakeholders to ensure that our newsletters promote Catalyst’s expertise, thought leadership, and communities in a timely and relevant manner. - Write blog posts highlighting Catalyst research and expertise in diversity, equity, and inclusion (DEI); well-being; and learning & development using Wordpress CMS. - Write commentary for Catalyst CEO and other members in leadership. - Edit Catalyst research and tools - implementing developmental, copy, and style edits and ensuring that the final product reflects current messaging, branding, and house style. - Manage various editorial and writing projects, maintaining a high level of accuracy and detail, working with the necessary stakeholders to maintain deadlines.



Vera Institute of Justice

• United States
• Government Administration
• 200 - 300 Employee

• Communications Manager

  • Jun 2019 - Dec 2019

  - Managed and led editorial strategy on Vera’s Think Justice blog, which focused on op-ed style writing to increase Vera’s thought leadership in the day’s biggest criminal justice news stories. Researched and wrote a content strategy memo for blog contributions and guidelines that was socialized across the organization.- Contributed numerous original written pieces for the blog. One written piece on the restoration of voting rights for formerly incarcerated people was highlighted in a New York Times’ commentary.- Ghost-wrote op-eds and other communications statements for Vera’s President & Director and research experts.- Project managed various editorial projects using Basecamp to build out project tasks and assignments and manage deadlines.- Continued responsibilities from Communications Associate.

• Communications Associate

  • Jan 2016 - Jun 2019

  - Managed a freelance writer and contributed original reporting–including interviewing subjects, conducting original research, writing, and fact checking–to the Human Toll of Jail storytelling project.- Proofread Vera reports and other external communications, using Vera’s specific internal style guide as well as the Chicago Manual of Style.- Led the writing, editing, and project management of several donor-facing materials such as Vera’s annual report, including welcome letters from Vera’s President & Director and Board Chair.- Wrote and managed publication of Vera’s internal and external newsletters.



MacArthur Foundation

• United States
• Philanthropic Fundraising Services
• 100 - 200 Employee

• Communications Consultant, Safety and Justice Challenge

  • Feb 2017 - Dec 2019

  - Wrote social media, website, and blog content for the Foundation’s $166-million initiative to spur jail reform across the United States. - Met bi-weekly with senior program officers and communication officers at the Foundation to review communications goals and measurements for success. - Developed communications strategies for engaging hundreds of initiative stakeholders nationwide, using these goals and based on data from Google Analytics and social media metrics. Strategies included major web content updates in conjunction with new funding announcements, which required close collaboration with Foundation staff and grantees. - Managed blog strategy, soliciting contributions from external experts and grantees and editing and publishing guest blog posts. - Led the communications strategy for the Human Toll of Jail Storytelling Project, which included developing the concept, writing, and original reporting for one published feature; writing and original reporting for a second published feature; and managing a freelance writer who contributed writing and original reporting to a third feature. Managed the review, revision, and approval processes for all three pieces with key stakeholders, including MacArthur Foundation communications and program officers and the Vera Institute of Justice’s Vice President of Strategic Communications.



New York City Campaign Finance Board

• United States
• Political Organizations
• 1 - 100 Employee

• Production Editor

  • Jan 2015 - Dec 2015

  - Managed the editing and rewriting of all agency website content as part of a website redesign project, using the NYCCFB’s internal style guide and presenting proposed web updates to numerous internal stakeholders for their review and approval.- Worked as Lead Editor on the NYC Voter Guide in English, Spanish, Chinese, Korean, and Bengali.- Led the content creation, editing, and fact checking of various agency report chapters, including the Post Election Report and Voter Assistance Advisory Commission Report.- Continued responsibilities from Editorial Assistant.

• Editorial Assistant

  • Jul 2013 - Jan 2015

  - Coordinated the delivery of the New York City Voter Guide to hundreds of community partners across all five boroughs. Called organizations, kept track of logistical information, and worked with printer to ensure correct copies were printed and delivered to appropriate locations.- Researched and wrote quarterly analytics reports for traffic coming to the NYCCFB website.- Copy edited and proofread portions of the New York City Voter Guide as well as other agency publications, including blog posts, the Post Election Report, and the annual Voter Assistance Advisory Commission Report.



Fellowship for Emerging Leaders in Public Service

• Fellow

  • Nov 2014 - May 2015

  FELPS is a rigorous leadership program for recent graduates working in public service. Fellows meet twice monthly to enhance their leadership and management skills, meet high-level public service professionals, build a cross-sector network, and develop a 5-year career plan. FELPS is a rigorous leadership program for recent graduates working in public service. Fellows meet twice monthly to enhance their leadership and management skills, meet high-level public service professionals, build a cross-sector network, and develop a 5-year career plan.